Amatul Malik

• Played pivotal in successfully hosting Gulf Food Exhibition in February 2024 by leading business scene, setting up fabrication, and designing stalls tailored to client needs.
• Spearheaded creation of comprehensive marketing strategy that generated significant buzz around Gulf Food Exhibition, enhancing brand visibility and engagement.
• Leveraged influencer PR to strategically market client brands across Gulf region, ensuring widespread recognition and impactful presence at event
• Collaborated closely with clients to ensure their exhibition goals were met, resulting in heightened client satisfaction and repeat business opportunities.
• Demonstrated strong project management skills by overseeing entire event from planning to execution, ensuring seamless operations and successful outcomes.

• Successfully led marketing agency as CEO and Owner for six years, consistently achieving annual growth rates of 12-25% each year.
• Partnered with over 400+ prominent national and international brands, fostering strategic business development initiatives and establishing agency's reputation as market leader.
• Demonstrated expertise in strategic planning, team management, and fostering culture of innovation, driving agency's success and adaptability in challenging market environments.
• Promoted agency at industry events and conferences, cultivating mutually beneficial partnerships with industry leaders and earning strong reputation within marketing sector.
• Oversaw acquisition of strategic competitor, expanding agency's market reach and product portfolio. Partnered with management team to optimize operations, reduce costs, and guide company's growth and expansion.
• Served as mentor and role model for aspiring entrepreneurs, sharing knowledge and expertise to foster next generation of industry leaders.

• POREF Project Success: Successfully conceptualized and led 'POREF' (Pakistan Overseas Real Estate Forum) project, bringing on board 100 realtors from Pakistan and achieving maximum sales within first 15 days of joining.
• Innovative Sales and Marketing: Spearheaded innovative sales and marketing initiatives to boost company performance and revenue, setting new benchmarks in real estate industry in Pakistan.
• Strategic Leadership: Excelled in identifying and capitalizing on opportunities in challenging market environments, driving company's growth, and establishing it as market leader.
• Forging Strategic Partnerships: Built and maintained strong relationships with key stakeholders and industry partners, expanding company's network and opening new avenues for business development.
• Results-Driven Performance: Consistently delivered tangible results and exceeded targets by leveraging strategic insights and best practices in sales and marketing.

• Managed 6 PR and social media accounts simultaneously, achieving 20% increase in engagement rates across platforms within 6 months.
• Built positive, productive relationships with media outlets, increasing brand exposure by securing coverage in 15+ major publications.
• Set standards for outgoing content by producing templates and examples, resulting in consistent brand voice and content quality.
• Evaluated account performance and highlighted opportunities to build client and company growth.
• Devised innovative advertising and marketing programs that improved brand awareness
• Negotiated best-possible prices for maximized profit levels.

Managed high-profile clients, including leading TV artists, hosts, and musicians such as Hira Mani, Juggan Kazim, Fahad Mustafa, Ali Rehman, Mikaal Zulfiqar, Alyzeh Gabol, Maya Ali, and Hania Aamir. Oversaw all aspects of their public image and media relations, including:

• Secured publication of 30 client photos per month across various magazines and online portals.
• Arranged two digital interviews and coordinated plug-ins on TV shows, radio shows, and YouTube channels monthly.
• Drafted and disseminated press releases, leading to two featured articles in major newspapers each month.
• Coordinated client photoshoots and successfully pitched them to brands, resulting in multiple endorsement deals.
• Developed and maintained strong relationships with media outlets, journalists, and industry influencers to enhance client exposure.
• Compiled content for various communication channels.
• Built positive, productive relationships with media outlets to maximize client exposure.

Led training programs for staff to ensure effective teaching methodologies and professional development.

• Monitored and evaluated staff performance, providing feedback and support to maintain high educational standards.
• Strategically developed and implemented curriculum plans to align with educational goals and meet student needs.
• Conducted meetings with parents to discuss student progress, address concerns, and foster strong home-school relationships.
• Managed admissions process, achieving target of enrolling approximately 120 new students per session.
• Managed press releases and public communications to enhance school’s visibility and reputation in community.

• Designed and implemented comprehensive timetables to optimize academic schedule and ensure smooth operations.
• Monitored and evaluated performance of management staff, ensuring adherence to school policies and quality standards.
• Facilitated staff needs, providing necessary resources, support, and guidance to enhance their performance and job satisfaction.
• Coordinated with different departments to ensure alignment of goals and seamless execution of school activities.
• Addressed operational challenges promptly, maintaining productive and positive work environment.
• Played crucial role in enhancing overall efficiency and effectiveness of branch.

• Consistently recognized as top seller, awarded "Top Seller of Week" 12 times over 3-year tenure.
• Delivered personalized customer service, offering styling advice and product recommendations to enhance shopping experience.
• Maintained in-depth knowledge of latest fashion trends, product lines, and seasonal promotions.
• Excelled in achieving sales targets through effective upselling, cross-selling, and relationship-building with customers.
• Managed inventory, visual merchandising, and stock replenishment to ensure well-presented store environment.
• Played key role in fostering collaborative team atmosphere, contributing to overall store success.

• Delivered exceptional customer service, assisting with product selection, sizing, and fitting to meet customer needs.
• Maintained comprehensive product knowledge, providing detailed information on features, benefits, and promotions.
• Achieved and exceeded sales targets through effective upselling and cross-selling techniques.
• Managed inventory, ensuring accurate stock levels and organized displays to enhance shopping experience.
• Handled transactions, processed payments, and managed returns, ensuring seamless checkout experience.
• Contributed to positive team environment, supporting colleagues in achieving store goals.