Amar Shah

Executive-level General Manager with full accountability for the origination, launch, and scale of the Huddle flexible workspace platform across the Romulus portfolio. Led the business from concept development, brand creation, and centre design through to delivery, stabilisation, and ongoing portfolio operations.

Grew Huddle organically to four profitable centres, delivering rapid lease-up and sustained high occupancy (centres opening at up to 100% occupancy and stabilising at 85–95%). Held full P&L responsibility across a multi-site portfolio, driving revenue growth, margin optimisation, and operational efficiency.

Led all new centre openings with end-to-end responsibility for operations, sales, marketing, systems, and administration. Negotiated and executed the acquisition and integration of two competing business centres, overseeing commercial negotiations, operational takeovers, and full rebranding into Huddle, improving asset performance and consolidating market presence.

Built and led high-performing, multi-site teams, establishing scalable operating frameworks, service standards, and performance management. Acted as senior operational lead within Romulus, aligning flex strategy with wider asset, investment, and portfolio objectives.

I lead sales and leasing across 1M+ sq ft of office, retail, and flexible workspace in West London, driving tens of millions in long-term contractual value.

Key highlights:
• Managed Offices: Lead sales for Romulus’ bespoke Managed Office solutions, delivering end-to-end workspace for corporates — including design, fit-out, and full operational management.
• Major Wins: Secured contracts with global corporates including Tesla and Etihad Airways, alongside a diverse SME client base.
• Revenue & Occupancy: Consistently delivered market-leading occupancy and multi-million-pound deals across the portfolio.
• Leadership: Oversee a sales team and collaborate with asset management, development, and finance to align leasing with portfolio strategy.
• Market Positioning: Strengthen Romulus’ reputation as a landlord and workspace partner of choice in West London.

Impact:
✔ Closed multi-million-pound contracts with corporates and SMEs
✔ Delivered sustainable revenue growth and asset value
✔ Positioned Romulus as a leader in both traditional, managed and serviced office solutions

• Manage and develop a pipeline of new business to increase cluster occupancy and EBIT.
• Deliver key metrics of conversion and price.
• Develop, grow and renew relationships with existing clients and brokers.
• Influence the volume of new business through effective marketing and broker engagement.
• Monthly business reviews with corporate team for centre plans against budget and forecast.
• Recruit, induct, train and develop teams to maximize performance and engagement.
• Develop business plans with key clear achievable objectives.
• Demonstrate commercial awareness and skilled negotiation to close deals.
• Identify and quantify the opportunities available for increasing occupancy and revenue for sites.
• Rota, payroll & holiday request management.
• Sell solutions in on a global level, having sold offices in over 65 countries in the world.
• Ensuring efficient management of each facility and of the on-site teams.
• Retaining existing tenants and maintaining a high standard of customer satisfaction & service (NPS).
• Being accountable for the P&L management and ultimate profitability of each site.
• Building and maintaining relationships with commercial property agents, brokers and partners.
• Being involved in fit outs & refurbishments in order to generate the greatest return on the available space.
• Achievements:
• Promoted from General Manager to Area Manager after 12-months to manage 13-centres.
• Increase business centre occupancies to over 90% average & increase cluster EBIT by 16%
• Managed a diverse team of 30+ staff, fostering a high-performance culture and achieving consistent KPIs.
• Recognized as a top sales performer in 2017/2018, with approximately 500 workstation sales in a single month.

• Analyse and assess the sites results in order to operate at or above set business targets.
• Create a focused monthly plan to measure and evaluate the site and staff performances.
• Networking at events to increase brand awareness and showcase corporate image.
• Responsible for sales including KPI deliverables and P&L management.
• Interpersonal and people management skills including change management to increase productivity.
• Support area manager to manage 8 sites through driving sales, training and process implementation.
• Aid underperforming stores by creating development plans and taking calculated risk.
• Demonstrate sales proficiency to maximise store inquiry-to-sales conversion rates across 8 sites.
• Manage, monitor and adapt the working practices of sites to ensure that operations run to optimum efficiency.
• Ensure compliance with company operational and financial procedures in bank reconciliation.
• Maximise the financial targets set for sites / sales forecasting and analysing.
• Identify and quantify the opportunities available for increasing occupancy and revenue for sites.
• Rota, payroll & holiday request management.
• Analyse and understand new directives and hold training sessions for all site personnel.
• Multi-site management with a circa of 40 members of staff.
• Conduct 6-monthly appraisals and create SMART objectives in order to achieve KPI deliverables.
• Achievements:
• Maintaining an average occupancy of 94.5% across 12 months vs. 89.1% previous year.
• Maintaining stores turnover at over £2.8m with an average increase of 2.5% year on year.
• Reducing bad debt to less than 0.7% against 4.5% previous year.
• Employee of the Year & Outstanding Contribution to SSA - Shurgard Europe 2011/12.
• Site awarded ‘UK Self Storage Facility of the Year’ at the industry Federation of European Self Storage Association (FEDESSA).

• Lead & manage 5 stores through set goals and site-to-store management.
• Set business targets for sales teams & KPIs objectives.
• Network at business conventions to increase product awareness.
• Create & Implement processes to migrate risk within store environment.
• Aid recruitment, guide and develop management teams.
• Succession planning.
• Manage shrinkage to under 2% of gross sales.
• Incentivise, drive and motivate teams with KPI objectives to achieve maximum projected results.
• Review food costs and manage repairs / maintenance to achieve maximum return on Investment.
• Respond effectively & positively to the diverse needs of all clientele.
• Multi-site management with circa of 75 members of staff
• Conduct & chair monthly meetings to collectively share & develop best practice
• Achievements:
• 4/5 Stores in top 10 in group of 23 stores in Sales and NOI.
• 42/52 Weeks best food and lowest labor costs in franchise group.
• 4 stores in top 25 London territories for sales proficiency and customer experience.
• Implemented Incentive scheme within group - escalated to Subway UK and now common practice.
• Highest platter sales - Subway Victoria

• Achieve and maximise the financial targets set for the Store / P&L & Budget analysing.
• Drive sales and negotiate business contracts/rates to increase revenue and occupancy.
• Identify and quantify the opportunities available for increasing occupancy and revenue the store.
• Design and carry out marketing and sales plans in respect of my own Store with planned support.
• Respond effectively and positively to the diverse needs of each customer.
• Rota management and succession planning.
• Recruit, train, motivate & develop employees in the team to ensure that standards are maintained at the highest levels at all times.
• To comply with all Health and Safety Legislation and ensure that all employees adhere to local/legal requirements at all times.
• Manage, monitor and adapt the working practices of the Store to ensure that the Store is operating to its optimum efficiency.
• Ensure compliance with company operational and financial procedures.
• Work closely with suppliers and vendors to minimise R&M and cost of impact to the business.