Amany Eid

A dedicated and creative marketing expert and Trainer backed up with 17 years of successful international experience in the IT & Telecommunication industry in leading organizations such as HP Canada, Microsoft Egypt plus Vodafone while being complemented by a master’s degree in Business Administration. The ability to analyze, trouble shoot and identify opportunities for generating profit as well as drive activities for social impact where needed (depending on the project at hand), have been the key reasons for success in both the corporate and non-profit sectors, in organizations of all sizes. Meanwhile, the strong communication skills, collaborative approach, and passion about innovation in general, have significantly assisted me in becoming an effective powerful facilitator and trainer in the fields of Human Centered Design and Marketing.

• CX & Product/Service Development Design, Designed and led the execution of the product development customer experience wheel for a global IT software company for their key collaboration tools. Company in Redmond, USA., Co-developed the Orange Design Experience proposition for Smart Cities with a focus on CX design for their resident and visitor experience., Designed the data monetization project for Smart Cities using the Orange Design Experience., Designed and executed a global innovation workshop using the Orange Design Experience for a Multinational Tire Company. Frankfurt, Germany.
• Program Management, Designed and executed economic empowerment programs for Egyptian women, youth and refugees residing in Egypt (Syrians and Sudanese), Designed and implemented profitable marketing programs that targeted specific customer segments such as the SME segment at both Vodafone & Microsoft., Planned the logistics, procedures and defined the targets for various marketing campaigns and projects at UNDP, Vodafone & TE Data., Collaborated cross functionally with Sales, Finance, IT and Customer Care teams to launch new programs, products & services in various organizations., Recognized and awarded by ExxonMobil- the Global Women in Management scholarship for the creativity and excellence shown in the Handicrafts program I designed and implemented., Managed the Women & Family programs budget and operations., Segmented & Assessed Egyptian Women & Family needs to define program goals and strategy.
• Marketing Consulting, Designed IVR tree for the Emergency & Relief Committee Hot line at the Arab Medical Union., Developed a detailed Marketing plan for the Emergency & Relief Committee for the Medical Survey and treatment of 10 million children around the country., Designed and launched the fund-raising arm for individuals wishing to donate to specific causes via the internet, Hot-line, Fawry (a third-party payment provider), Conducted online & offline marketing activity for Female Artisans from Sinai, Sohag and Aswan., Created regional strategic marketing plans in the MENA region for the Turkish Electronics giant - Kumtel with a focus on product development and channels expansion., Researched new business opportunities and made recommendations concerning expansion plans across various sectors, Home Electronics, Non-Profit Sector & Academic Sector.
• Training & Facilitation, Delivered marketing training for social enterprises in Menoufiya, Fayoum and Banha as part of a regional project implemented with the International Office of Migration., Developed, customized, and conducted workshops in both Arabic & English., Ensured that training tools and content are relevant to the market demands, up-to-date and useful for trainees., Conducted experiential learning workshops in a variety of organizations (e.g., International Office of Migration, Microsoft and Misr El Kheir), in the following fields: Marketing, Pitching, Soft Skills, Entrepreneurship, Transferred knowledge through building the capacities of youth while mentoring trainees to establish successful micro and small businesses, based on practical and realistic market insight gained from the experience acquired from various job roles assumed., Provided comprehensive services and information resources that enabled trainees to take active responsibility for their small business., Facilitated Human Centered Design Workshops targeting social development issues as well as for profit organizations resulting in successful prototypes currently rolled out in the market.
• Business Development, Analyzed sales figures and customer data to generate business intelligence reports for the sales department., Initiated and launched the Business Development Unit, which is made up of the Telemarketing and Telesales team targeting the Small & Medium Enterprise segment of the Business world in Egypt., Pioneer in launching the first Channel Expansion Program for Women Artisans in the Handicrafts Sector as part of their Economic Empowerment.
• Product & Service Development, Developed and customized the Orange Design Experience proposition, which is based on the Design Thinking process, creating the following services: CX track, Product/Service Development & Enhancement, Process Improvement, Business Continuity, Sustainability and Employee Experience tracks., Designed, developed and Launched Small Business Suite Proposition (Business Super Box) that aimed at increasing SME acquisitions by 15% (20,000 Corporate subscribers) in 12 months., Successfully surpassed target Revenue of EGP 9 Million in 12 months through developing new products and services for both departments (Directory Service & Appointment Center). Examples of services; gift service, concert reservations and purchasing tickets for football matches., Designed and developed the “Business ADSL” product for the SME segment at TEData., Successfully revamped and revolutionized the Vodafone Directory Assistance Service to become the leader in the Value-Added Services (VAS) provided by Vodafone through offering event and retail services in Egypt.