Summary
Overview
Work History
Education
Skills
Timeline
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Amandeep (Meena) Gill

Amandeep (Meena) Gill

Birmingham

Summary

An accomplished Area Director with over two decades of retail industry experience and a track record of driving major growth, operational excellence and outstanding commercial performance via impactful sales leadership and robust operational management. Experienced leading teams of over 10,000 staff, overseeing multi-site operations worth over £900m annually and achieving multi-million cost savings whilst delivering exceptional customer experience. Adept in managing complex projects from end-to-end, identifying and realising opportunities for process improvement and building high-performing teams. A dedicated, adaptable and personable leader with a proactive, analytical and results-driven approach. Renowned for spearheading high-impact strategic transformations and rapidly establishing positive and productive relationships with key internal and external stakeholders.

Overview

25
25
years of professional experience

Work History

Area Director (Sales and Operations)

International Workplace Group plc (IWG)
05.2022 - Current
  • Part of the UK Senior Leadership team, reporting into the UK CEO
  • Accountable for £200m annual revenue and margin growth across 100+ UK sites, overseeing sales, operations and strategic growth, through Franchised, Managed Partnerships and Owned
  • Maximised revenue streams by implementing targeted sales initiatives, local insights and developing new B2B partnerships, resulting in double-digit L4L growth
  • Led and developed a team of Regional Sales and Operations Managers, providing ongoing coaching to optimise team performance and exceed KPIs in revenue, service delivery and cost control
  • Simplified operational processes, enhanced service models, improving site efficiency, facilities support and customer experience
  • Collaborated with C-level stakeholders, aligning operational strategies to meet evolving market demands and client needs
  • Cultivated and maintained robust relationships with key internal and external stakeholders, including suppliers, support colleagues, Business Partners, and Board Directors, working effectively as part of a connected and collaborative senior management team

Company Director

MS Aesthetics
07.2019 - Current
  • Co-founded and scaled a start-up aesthetics practice, developing a robust business strategy and securing investment for growth
  • Oversaw financial and operational planning, ensuring consistent budget management and performance optimisation
  • Built and managed a team of aesthetic practitioners, implementing targeted marketing campaigns to grow the customer base and revenue

Retail Director

Enjoy Tech
07.2019 - 11.2019
  • Spearheaded the UK market entry for a US-based technology company, adapting the operating model to local market needs
  • Established streamlined processes for sales, field operations and fulfilment centres, ensuring a seamless market transition
  • Negotiated and implemented revenue-generating partnerships with BT and EE, introducing targeted sales opportunities for products and services
  • Collaborated cross-functionally to align operational priorities and drive field leadership performance

Senior Director

ASDA
01.2018 - 07.2019
  • Oversaw operations for a region delivering £900m annual sales turnover, leading General Store Managers to meet KPIs and operational deliverables
  • Delivered double-digit L4L sales growth through the successful rollout of the FF clothing brand across the estate
  • Led business innovation and change management initiatives, responding proactively to customer needs, market trends and competitor activity
  • Enhanced e-commerce performance by leading transformational initiatives, optimising processes and driving innovation across channels

Regional Manager

Tesco
06.2000 - 01.2018
  • Led regional Convenience operations, including petrol stations, with an annual turnover of £300m (excluding petrol sale)
  • Significantly enhanced profitability via driving sales growth and reducing costs whilst maintaining strong customer experience
  • Consistently delivered under budget, underspending by £1m across all cost lines
  • Led the refresh of 12 convenience stores and launched three new store openings, enabling significant business growth
  • Identified opportunities to improve business performance by analysing market trends and competitor activity, collaborating cross-functionally to implement impactful solutions
  • Played a key role in redefining and streamlining the convenience format, optimising shelf-edge strategies to enhance customer experience and profitability

Education

BA HONS - Business Management

Advanced Management Programme -

Strategy for Directors -

Leadership for Directors -

Women in Leadership Programme -

Collaborative Leadership & Decision-Making Strategies -

Skills

  • Multi-Site Operations Management
  • Strategic Growth & Business Transformation
  • Sales Leadership
  • Budget Management
  • P&L Management
  • E-Commerce & Digital Strategy
  • Team Leadership & Development
  • Change Management

Timeline

Area Director (Sales and Operations)

International Workplace Group plc (IWG)
05.2022 - Current

Company Director

MS Aesthetics
07.2019 - Current

Retail Director

Enjoy Tech
07.2019 - 11.2019

Senior Director

ASDA
01.2018 - 07.2019

Regional Manager

Tesco
06.2000 - 01.2018

Advanced Management Programme -

Strategy for Directors -

Leadership for Directors -

Women in Leadership Programme -

Collaborative Leadership & Decision-Making Strategies -

BA HONS - Business Management

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Amandeep (Meena) Gill