Summary
Overview
Work History
Education
Skills
Timeline
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Amanda Smith

Amanda Smith

Luton

Summary

Accomplished Senior Agency Sales Director with extensive expertise in Publishing, Digital and Programmatic Media and Audio advertising sales, cross platform selling and strategic partnerships. Proven track record of driving revenue growth through consultative sales techniques and managing high-value campaigns for leading brands. Have led teams of up to 14 with extensive managements skills. Skilled at forecasting, strategy and leadership. Adept at fostering strong agency relationships. Skilled in business development, contract negotiation, and relationship management across multi-platform media. Committed to maximising commercial opportunities while delivering tailored solutions that align with client/agency objectives. Senior and broad contacts in all major agencies groups and most independents.

Overview

27
27
years of professional experience

Work History

Senior Agency Sales Director

Adelicious/Audioboom
London
11.2023 - Current

Achieved highest sales performance at Adelicious in 2025, securing campaigns from HSBC, Sainsbury's, Stellantis, Aldi, EE, PayPal, Ancestry, and BT.
Generated significant revenue by managing integrated audio sales initiatives across a network of popular podcasts.
Drove agency relationships with Starcom, Zenith, Publicis Partnerships, Havas PHD, Good Stuff, and Essence Mediacom.

Delivering exemplary pitch work with thought, rationale, and professionalism. I maintain exceptionally close relationships with my agencies and operate at all levels to ensure success. Well liked and respected.

  • Tailored communication and sales approaches to match diverse client needs and preferences.
  • Managed customer relationships through consultative sales techniques to attain individual sales goals.

Commercial Partnerships Director

Future PLC
London
01.2019 - 10.2023

I worked across a network of 12 market-leading home interiors media brands, including Ideal Home, Living Etc. and Homes and Gardens, as well as the wider Future poftfolio of brands. Maximising revenue through commercial opportunities across multiple platforms, including partnerships, programmatic, print, video, and digital sales. Working with EssenceMediacom, Publicis Group, and Havas. I won substantial partnerships with Karcher, Dulux, and Farrow and Ball.

  • Led the team by example to align objectives with the overall organisational strategy.
  • Managed client relationships to boost retention and maximise revenue.
  • Developed and maintained strategic partnerships with key industry players, enhancing business networking, and collaboration.
  • Negotiated Publicis and Apex contracts for the Future business.
  • Was a key player for acquisitions when new businesses were onboarded.

Digital Sales Manager

Immediate Media
02.2018 - 01.2019
  • Managed and led a team of 14.
  • Optimised online product listings for clarity, accuracy, and appeal to potential buyers.
  • Analysed market trends and customer behaviour to tailor online sales tactics for maximum impact.

Account Director

Time Inc UK
01.2013 - 02.2018
  • Managed a team of six salespeople, working across ten market-leading magazines, and the wider portfolio of products on all platforms. .

Client Sales Director

Northern and Shell
03.2012 - 01.2013

Advertising Manager

Burda
03.2009 - 03.2012
  • Managed a team of four and was responsible for training new joiners in the business. Launched new products onto the market whilst ensuring the success of Your Home magazine and other products across platforms.

Deputy Trading Manager

Time Inc UK
01.2003 - 03.2009

Sales and Senior Sales Executive

Hearst and IPC Media
01.1999 - 01.2003

Education

Bachelor of Arts - Religious Education/Education Studies

University of Gloucestershire
Cheltenham
1997

A-Levels -

Stroud High School
Stroud, GLS
1994

Skills

  • Publishing, digital, and programmatic sales
  • Audio and video podcast sales
  • Excellent agency relationships at senior levels
  • Strategic business acumen
  • Revenue maximisation
  • Consultative sales
  • Contract negotiation
  • Business development
  • Relationship Management
  • Networking and relationship-building
  • Proposal writing and concept creation
  • Excellent presenting skills
  • Team leadership and people management
  • Bigger-picture thinker
  • Skilled at creating process for optimum running of team/business

Timeline

Senior Agency Sales Director

Adelicious/Audioboom
11.2023 - Current

Commercial Partnerships Director

Future PLC
01.2019 - 10.2023

Digital Sales Manager

Immediate Media
02.2018 - 01.2019

Account Director

Time Inc UK
01.2013 - 02.2018

Client Sales Director

Northern and Shell
03.2012 - 01.2013

Advertising Manager

Burda
03.2009 - 03.2012

Deputy Trading Manager

Time Inc UK
01.2003 - 03.2009

Sales and Senior Sales Executive

Hearst and IPC Media
01.1999 - 01.2003

Bachelor of Arts - Religious Education/Education Studies

University of Gloucestershire

A-Levels -

Stroud High School
Amanda Smith