Amanda Cunningham
Ilkley
Summary
Innovative marketing specialist with outstanding credentials in marketing and communications. Self-starter with broad comprehension of branding, social media and marketing tools. Exudes solid communication and analytical skills.
Adept digital marketer with exceptional writing, social media and sales management skills. Focuses on creating marketing initiatives to raise brand awareness and establish solid platform.
Overview
11
11
years of professional experience
Work history
Freelance Marketing Consultant
Social Media Savvy Ltd
Ilkley
11.2020 - Current
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Analysed data from different sources to identify cross-selling and upselling opportunities.
- Established campaign platforms for channelling marketing content to clients.
- Harnessed customer-centric digital profiles to boost lead conversion and client experience.
- Segmented markets for customer-focused value propositions and messaging.
- Liaised with management teams in developing marketing strategies and plans.
- Supported team members with content and campaign planning, boosting market coverage.
- Crafted and implemented plans and content for social media posts to reach different targets.
- Drafted targets and schedules for driving acquisition, growth and retention.
- Used paid and organic content to fulfil campaign objectives.
- Created digital and print collateral for distribution to potential clients and markets.
- Worked within set financial constraints, keeping marketing expenses low.
- Generated and issued press releases, driving public interest in products.
- Implemented strategies to engage and attract customers, increasing brand engagement and sales.
- Assessed campaign performance to identify opportunities for improvement.
- Acquired industry knowledge to support marketing efforts and strategies.
- Reviewed, edited and approved marketing assets, maintaining communication quality levels.
Business Development Consultant
Saltaire Online Agency
Saltaire, Bradford
06.2012 - 11.2020
- Collaborated closely with clients to understand business needs and professional expectations in effort to define plan to boost success.
- Improved short- and long-term digital marketing strategies.
- Resolved client issues efficiently by returning calls within one hour and offering effective solutions.
- Provided professional marketing guidance and advice to clients.
- Evaluated emerging technologies and industry trends to uncover innovative marketing solutions.
- Developed content schedule and optimised posting with expert multiple App use.
- Developed and managed production of product literature, paid ads and e-newsletters.
- Provided thought leadership and perspective for adoption of new technologies and marketing tools.
- Built unique brand experience and drove revenue through curated campaigns. .
- Managed basic changes to company website and delegated complex projects to appropriate personnel.
- Delivered seamless best-in-class campaigns supporting established marketing objectives.
- Utilised integrated multi-channel marketing techniques to build and deliver successful campaigns.
- Communicated with customers, stakeholders and target audiences to drive engagement.
- Designed graphic elements for print ads, product literature and social media.
- Implemented digital marketing strategy for emails, Instagram and Facebook campaigns.
- Adhered to brand standards and values, creating well-aligned marketing initiatives to increase online presence.
- Managed organic social media growth and activity across all platforms.
Business Consultant
Freelance
City Of London, LND
- Supported business development through the sales lifecycle with new clients and developed commercial opportunities in existing engagements.
- In person Linked In training sessions and online profile completion and on social media to raise profiles of key staff members
- Developed individual learning plans for continued training.
Education
High School Diploma - GCE
Buttershaw School
BradfordSkills
- Digital marketing
- Copywriting
- Digital community engagement
- Facebook Ads
- Sales strategy familiarity
- Copywriting abilities
- Campaign development experience
- Customer demographics understanding
- Promotions planning skills
- Instagram account management
- Facebook expertise
- Social media expert
- Graphic design proficiency in Canva
- Self-Motivated
- Teamwork and Collaboration
- Organization and Time Management
Languages
English
Native
Timeline
Freelance Marketing Consultant
Social Media Savvy Ltd
11.2020 - Current
Business Development Consultant
Saltaire Online Agency
06.2012 - 11.2020
Business Consultant
Freelance
High School Diploma - GCE
Buttershaw School
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