AMANDA BROBBEY

• Working with women business owners/leaders to provide expert advice, insights and recommendations
• Developed/executed effective marketing plans, strategies for WLM clients – averaged 85% success rate compared to 42% previously
• Conducted research, identified target audiences, to determine the most appropriate marketing channels and tactics
• Analysed market trends, customer behaviour and competition and identified WLM capabilities to determine the best course of action to achieve marketing goals and objectives
• Successfully secured key speaking opportunities for WLM CEO
• Increase sales in Q2 by 18%, increased brand recognition up by 23%.
• Identified new customer segments and target audiences to expand reach.
• Planned events and activations to enhance brand presence and customer engagement.

• Project manager, end-to end business lead, to ensure business growth: managing the communications department of the organisation and its work towards supporting high quality and ethical standards within UK academic, scientific, and medical research
• Planned/delivered integrated communications and marketing campaigns, content management across all touch points and channels
• Developed/maintained brand properties, sentiment analysis
• Consulted/managed, successfully launched the implementation of first CRM system for the organisation
• Manage the website/CMS, create & upload content
• Lead on the redevelopment of new website
• Responsible for creating/designing new publications, proof-reading, and copywriting
• Line managed events coordinator and reported to the CEO.

• London Southbank University's, School of Business offer a drop-in service to local businesses
• Consulted small local businesses on accounting, marketing, social media and IT solutions
• Developed marketing briefs, campaigns, insights and KPIs to align with client goals and objectives
• Establishing Business Needs.
• Collaborated with clients to implement recommended strategies, providing ongoing support and monitoring progress for successful outcomes.
• Acted as first point of contact for clients to deliver outstanding customer experience.

Contract Position: Project managed several projects, produced a DVD, and wrote an advisory report ‘applying Social Media to the Criminal Justice sector.' Working closely with Ministry of Justice, Stakeholders, & public sector leaders

• Developed marketing plans to support department strategies.
• Created a catalogue of internal and external information materials in alignment with brand guidelines.
• Produced and published the bi-monthly ‘Sentencer' newsletter
• Wrote engaging, entertaining and informative media scripts for different uses.
• Managed the day-to-day communications activities across multiple channels, including communication planning, organising, drafting, and monitoring of activities and messages.

Contract position: Managed all ‘through the line' marketing activity and project managed campaigns across all North-East London real estate developments

• Managed a budget of £500k, and led on generating sales leads/conversion rates of purchases
• Simultaneously and successfully launched 3 Affordable Housing schemes (Shared Ownership) across North and East London.
• Developed/implemented marketing campaigns, KPIs, sales analysis, managed a sales team of 5)
• Presented KPI reports, outlining achievements and improvement pathways.
• Managed and introduced new third party external agencies to the group i.e. printers, trade press
• Negotiated contracts with clients, and ambassadors, resulting in mutually favourable partnerships and increased growth.

Contract Position: Lead contact for all press and PR activities across UK

• Responsible for co-ordinating and managing PR and messaging activities, ensured the company had a consistent corporate image, raising the company's media profile
• Created media opportunities and managed all external/internal copywriting of marketing materials, articles, press releases, newsletters, publications, and case studies
• Managed a team of 4 and planned daily operations to focus team efforts on current priorities.
• Secured print and media coverage in: Financial Times, Modern Government, Government and Public-Sector Journal, Heart FM, Local Government Chronicle, Channel Four and national/local presses, thereby improved brand coverage across various platforms through strategic campaigns.
• Compiled content for various communication channels.
• Wrote and hosted a media training seminar for 30+ UK Senior Management staff
• Proposed a review of traditional company bi-monthly publication to Executive Chair and Board – implemented, received 200+ complimentary internal and external correspondences with 76% of subscribers preferring new look.

Project managed the market research analysis including focus groups, to devise the marketing strategy for the council's housing products

• Led on brand, marketing and communication strategy and developed stakeholder focused communication campaigns
• Initiated partnerships with external agencies implementing joint business planning programmes across the borough (Seamless Relocation, Octavia Housing)
• Raised the awareness of all the council's rehousing options by10%, principally the CIS from 25% to 58%
• Sourced and secured an extra £20k funding from Communities and Local Government.

• Developed communication strategies to support business direction.
• Planned daily operations to focus team efforts on current priorities.
• Established industry contacts and relationships with media.
• Improved brand coverage across various platforms through strategic advertising campaigns.
• Arranged cost-efficient advertising campaigns to maximise media representation for clients.
• Devised client innovative advertising and marketing programmes for improved brand awareness.
• Introduced process changes resulting in improved communication metrics.
• Monitored team budgets and forecasts to deliver against annual targets.