Aman Kallyat
London,United Kingdom
Summary
Strategic digital marketer with 4 + years scaling multi-channel campaigns across Europe and the Middle East, managing six-figure budgets and double-digit ROI. Skilled in full-funnel influencer & performance marketing, CRM activation and GTM execution that have delivered measurable lifts in revenue and conversion. Comfortable owning stakeholder relationships and leading cross-functional teams; fluent in Tableau, Google Analytics, Google Ads and Meta platforms for data-driven decision-making.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing Consultant
Pladis Global
London
05.2025 - 07.2025
- Owned end-to-end campaign for two HFSS-compliant campaign launches: scoped objectives with Pladis, mapped AIDA journey, and steered every stage from insight gathering to final GTM deck.
- Conducted primary & secondary research (200+ respondent survey) to pinpoint Gen X vs. Gen Z/Millennial biscuit consumption and media touch-points; benchmarked Oreo, Fox's to expose brand positioning opportunities.
- Designed and tested channel mix across social, OOH, digital, radio, print and hospitality, ensuring each tactic met HFSS rules while maximising reach, recall and conversion.
- Built data-driven budget model that balances ROI potential with HFSS compliance across eight+ channels, and developed finalised strategy with creative mock-ups into C-suite presentation for approval.
Marketing Consultant
BOGN Agency
London
10.2024 - 03.2025
- Built & optimised 1,000-plus influencer database in Storyclash across six CEE markets; produced weekly KPI dashboards (IMV, e-CPM, affiliate orders) that informed budget shifts, creator selection and promo-code strategies driving an uplift in Trendyol affiliate sales.
- Designed and ran full-funnel influencer programmes on Instagram, Facebook and Snapchat for Trendyol × BOGN rollout in KSA, Qatar, UAE and Turkey, from product-awareness content to promo-code offers that delivered 26.9 M views, 533 affiliate posts, 681 K engagements and double-digit growth in coupon-based orders.
- Negotiated strategic partnership with Greek agency Vestart, unlocking 1,000+ additional creators and crafting multi-channel GTM strategy (influencer, paid social, promo codes) that powered Trendyol's first affiliate launch in Greece and accelerated early order volume.
Influencer Marketing Team Lead
Daniel Wellington
Mumbai
03.2024 - 07.2024
- Planned and directed full-funnel (SEE-THINK-DO) influencer campaigns for new watch launches in Germany, generating 1.4 M impressions on €1.6 K budget and achieving 8× ROI.
- Built micro-CRM in GRIN that linked orders to influencer codes, highlighted top creators, sent automated emails and gift bundles that drove repeat sales and 20% uplift in organic posts.
- Led 4-member influencer team across France, India, and Italy; crafted region-specific briefs aligned with local fashion culture and key festivities, driving sustained increases in website traffic and conversions.
- Generated 6 M+ TikTok and Instagram impressions by allocating monthly budgets to AIDA-based content from Awareness to Conversion; produced weekly GRIN dashboards tracking ROI, IMV, CPM/eCPM, Order Volume, and coordinated logistics to ensure timely deliveries of product and content.
Marketing Commerce Coordinator
Daniel Wellington
Mumbai
10.2021 - 02.2024
- Owned entire campaign lifecycle - strategy, creator sourcing, briefs, contracts, product shipping, go-live, and post-campaign analysis for Germany, France & Poland. Each monthly launch was mapped to SEE-THINK-DO funnel and generated €111.3 K in 2022 revenue.
- Controlled €40 K+ (2022) and €50 K+ (2023) influencer budgets, redirecting funds to best-performing creators and content to maximise ROI; Q4-23 campaigns delivered 1.7 M+ impressions, €13 K sales, and 500 K Instagram views per activation.
- Negotiated, briefed, and managed 1000+ creators end to end, including Black Week 2021, where rapid contract-to-content turnaround produced €35 K in sales; coordinated all logistics from shipping to tracking to ensure assets hit deadlines.
- Built live Tableau dashboards tracking order volume, CPM, eCPM, CPC, and affiliate clicks , enabling real-time optimisations that consistently improved funnel conversion and total campaign ROI.
Education
MSc - Strategic Marketing
Imperial College Business School
London 09.2024 - 08.2025
Bachelor of Business Administration - Business & Marketing
Amity Global Business School
Mumbai, India 08.2018 - 05.2021
Skills
- Campaign Strategy & Execution
- Budget Management & Cost Optimization
- Influencer Negotiation
- Team Leadership & Cross-Functional Collaboration
- Stakeholder Management & CRM software usage
- Data Analytics & Reporting (Tableau, Google Analytics, Storyclash, GRIN)
- Marketing Platforms (Google Ads, Meta Business Suite, HubSpot),
- Project Tools (Asana, Slack, Notion),
- Creative Planning & Multi-channel strategy
- Generative AI Tools (ChatGPT, Midjourney, Perplexity, Sora)
LANGUAGES
English
Native
Hindi
Native
Spanish
Elementary
Certification
Python Programming from WhiteHat Jr.
Successful Negotiations Online Course from University of Michigan.
Timeline
Marketing Consultant
Pladis Global
05.2025 - 07.2025
Marketing Consultant
BOGN Agency
10.2024 - 03.2025
MSc - Strategic Marketing
Imperial College Business School
09.2024 - 08.2025
Influencer Marketing Team Lead
Daniel Wellington
03.2024 - 07.2024
Marketing Commerce Coordinator
Daniel Wellington
10.2021 - 02.2024
Bachelor of Business Administration - Business & Marketing
Amity Global Business School
08.2018 - 05.2021