Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

Amal karim

London

Summary

Focused Account Executive bringing valuable experience in managing and growing key accounts, consistently meeting sales goals, and fostering client relationships. Strong communication, negotiation, and problem-solving skills paired with ability to develop strategic business plans. Demonstrated success in driving revenue growth and improving customer satisfaction rates in previous roles.

Overview

20
20
years of professional experience

Work History

Account Executive Middle East and North Africa

Red Sift
01.2025 - Current
  • Own and develop the MENA territory, driving net new logo acquisition and strategic upsell opportunities across enterprise and public sector accounts.
  • Execute territory plans aligned with the regional sales strategy, leveraging a network of C-level contacts and strategic partners to accelerate pipeline growth.
  • Work closely with Customer Success teams to identify, scope, and execute upsell and cross-sell opportunities, increasing account lifetime value.
  • Collaborate cross-functionally with marketing, product management, to tailor value propositions and deliver customer-centric solutions.
  • Consistently track, forecast, and report pipeline metrics to senior leadership to ensure predictable revenue performance.
  • Identify, recruit, and onboard new regional partners to expand market reach and enhance go-to-market capabilities.

Account Executive France, French-speaking countries and Middle East

Red Sift
01.2024 - 12.2024
  • Achieved 155% of annual sales target through consultative and value-based selling methodologies, targeting strategic buyers in complex sales cycles.
  • Partnered with Customer Success to drive upsell and cross-sell initiatives, delivering tailored expansion opportunities with inexistent accounts.
  • Developed partnerships with system integrators and channel partners to increase pipeline.
  • Contributed to sales enablement programs by sharing best practices, providing competitive intelligence to the new channel partners.
  • Coordinated and responded to RFPs, prepared subscription pricing proposals, and identified opportunities for additional revenue streams such as training and professional services.

Senior Inside Sales Representative

Red Sift
01.2023 - 12.2024
  • Qualified potential customers and responded to pricing inquiries effectively.
  • Answered RFPs and conducted POCs to support sales efforts.
  • Monitored market conditions, product innovations, and competitor activities to refine sales strategies.
  • Addressed customer inquiries regarding products, pricing, and availability promptly.
  • Engaged clients to identify needs and deliver customized solutions.
  • Utilized CRM software for lead tracking and management of customer relationships.
  • Built strong customer relationships through consistent follow-ups and dedicated support.
  • Managed sales pipeline by prioritizing leads based on purchasing readiness.

Senior Sales Development Representative

Red Sift
06.2022 - 12.2022
  • Work with 2 Enterprise Account Executives to develop go-to-market strategy and build sales pipeline.
  • Communicated with prospects via cold calls, emails, and LinkedIn to develop interest in Red Sift Solution.
  • Tailor message to multiple executives within an account.
  • Consistently achieve quota goals that are set on monthly and quarterly basis.
  • Collaborate with SDR team to achieve collective and individual goals.
  • 110% of Quota Q4FY22 (First full quarter as SDR).
  • 67.5k generated to date in New Business from cold prospecting.
  • £550k generated in sales pipeline for Account Executives.

Ent. Business Development - Africa, French and ME

DigiCert
10.2019 - 05.2022
  • Qualify new business opportunities across all industries through inbound and outbound prospecting with diverse experience in Large Enterprises in the entire Middle East, Africa and French region vertically and horizontally.
  • Leverage tools and enablement to track and manage campaigns with Salesforce.com, ZoomInfo, Sales Navigator.
  • Responsible for monthly meeting quota as assigned by Management conversions, pipeline realizing about 112% as a quarterly target.
  • Generating an average of $ 350k/year closing deals.

MIDDLE OFFICE ANALYST & ACCOUNT MANAGER

CDG CAPITAL GESTION
05.2012 - 10.2016
  • Processed trades through internal systems, including booking external repo and fixed income transactions.
  • Executed daily reconciliation of equity trading against counterparty transactions.
  • Valued various asset funds by referencing market data such as yield curves and stock exchange prices.
  • Monitored position discrepancies between custodians and middle office, identifying sources and rectifying issues.
  • Ensured accurate NAV calculations on daily, weekly, and monthly schedules.
  • Validated UCITS subscription/redemption orders by reconciling tickets with the booking system.
  • Reviewed KYC/AML documents for new subscriptions to ensure compliance.
  • Generated ad hoc performance reports for asset managers based on historical trading analysis.

Export Assistant: Export Sales Management

IMACAB: INGELEC GROUP
11.2011 - 04.2012
  • Export customer portfolio management.
  • Process and verify export documentation.
  • Negotiation of transport pricing (truck, ocean, parcel, rail ...).
  • Coordinated documentation for international shipping and export compliance.
  • Managed communication with freight forwarders and shipping agents.
  • Assisted in preparing customs declarations and export paperwork.
  • Monitored inventory levels for export readiness and compliance.
  • Collaborated with sales teams to ensure accurate order fulfillment.
  • Organized logistics for timely dispatch of export shipments.
  • Verified accuracy of shipment documentation prior to submitting for customs clearance.
  • Coordinated with customers, vendors and freight forwarders to ensure timely delivery of goods.
  • Calculated landed cost of goods sold overseas based on current exchange rates and tariffs.

Internship Student

ATTIJARIWAFA BANK
07.2009 - 07.2009
  • Prepare credit files and financial analyses: investment credits, operating credits.
  • Renewal of credit lines: business cash loans, signature commitments.

Sales Agent

SAPROPHADENT
02.2006 - 12.2007
  • Sale of parapharmaceutical products and medical consumables.
  • Identified new targets, developed new business opportunities and presented product lines to customers.
  • Negotiated pricing with vendor suppliers to fit customer budgets and generate maximum gross profit.
  • Logged reports, expenses, receipts, and sales in company database.

Education

Master Degree - Banking And Financial Market

Hassan II University And Cantabria University
01.2010

Bachelor's Degree - Business Management

HASSAN II University
01.2009

A-levels - Accounting Management

KHANSAA High School
01.2004

Skills

  • Enterprise SaaS Sales
  • Negotiation
  • Strategic Account Management
  • Value-Based Selling
  • Consultative Selling
  • Complex Deal Structuring
  • Contract Negotiation
  • Partner Recruitment
  • Channel Development
  • Sales Enablement
  • Upsell Execution
  • Cross-Sell Execution
  • Pipeline Management
  • Forecasting
  • RFP Management
  • Proposal Development
  • CRM management
  • Problem solving

Affiliations

I enjoy cooking and creating ENTREMET Pastry, love to travel and experience other cultures, enjoy dancing and

listening music and playing board games.

Languages

Arabic
First Language
French
Proficient (C2)
C2
English
Proficient (C2)
C2

Timeline

Account Executive Middle East and North Africa

Red Sift
01.2025 - Current

Account Executive France, French-speaking countries and Middle East

Red Sift
01.2024 - 12.2024

Senior Inside Sales Representative

Red Sift
01.2023 - 12.2024

Senior Sales Development Representative

Red Sift
06.2022 - 12.2022

Ent. Business Development - Africa, French and ME

DigiCert
10.2019 - 05.2022

MIDDLE OFFICE ANALYST & ACCOUNT MANAGER

CDG CAPITAL GESTION
05.2012 - 10.2016

Export Assistant: Export Sales Management

IMACAB: INGELEC GROUP
11.2011 - 04.2012

Internship Student

ATTIJARIWAFA BANK
07.2009 - 07.2009

Sales Agent

SAPROPHADENT
02.2006 - 12.2007

Master Degree - Banking And Financial Market

Hassan II University And Cantabria University

Bachelor's Degree - Business Management

HASSAN II University

A-levels - Accounting Management

KHANSAA High School
Amal karim