Alyson Wu
London,UK
Summary
Luxury sales and marketing professional with 2 years of experience in the European and American markets. Expertise in sales, marketing, data analysis and inventory management, leveraging media platforms to drive growth. Proven track record in enhancing customer loyalty and sales performance in London and New York.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
VM Specialist & Sales Assistant
JOSEPH Limited
London
09.2024 - 02.2025
- Delivered personalized customer service through expert styling advice, product introduction, with a luxury brand-focused approach, fostering and maintaining client loyalty, and driving sales volume to reach sales target
- Designed and implemented compelling visual merchandising displays, including window installations and mannequin styling, based on sales data analysis and implementation of effective merchandising strategies, to improve the store's image and align with brand standards in an aesthetic way
- Provided store operations in areas including but not limited to: visual merchandising principles training, and inventory management
Stylist Consultant
Max Mara
London
02.2024 - 08.2024
- Conducted client consultations to understand individual needs, assess existing wardrobes, and provide tailored styling recommendations, resulting in a 30% increase in client satisfaction and retention
- Created coordinated outfits, offered fashion advice, and managed personalized shopping experiences, optimizing clients' wardrobe functionality and style while staying within budget, contributing to £50,000 in sales monthly
- Maintained client relationships through exceptional customer service and regular follow-up, ensuring ongoing satisfaction and loyalty, leading to a 25% increase in repurchase and referrals
- Implemented backend inventory management processes, ensuring accurate stock levels and timely replenishment, reducing discrepancies
Marketing Strategies & Brand Development Coordinator
Fashion Scout
London
09.2022 - 09.2023
- Onboarded London Fashion Week events for Chinese Designers, leading and devising targeted outreach strategies and market analysis by Excel, achieved over £66,000 in sales revenue
- Developed branding strategies for 10 emerging designers, enhancing market presence and consumer engagement through content creation and social media exposure, shaping brand narratives to enhance customer perception and brand strength
- Built and managed model casting and backstage logistics, ensuring seamless event execution with detailed activities and strategic planning by Excel, including scheduling confirmation, budget management, and quality assurance
Sales Associate, inventory management
Victoria's Secret Pink
London
01.2023 - 05.2023
- Employed personalized sales approach and product expertise to augment CRM strategies, exceeding target sales by over 10% weekly through team collaboration
- Informed customers for seasonal collections and store promotion events, upholding the store's visual aesthetic with merchandising, enhancing client engagement and positive feedback by 70%
- Optimised inventory process, monitored quality checks and stock replenishment, provided suggestions to improve store operations workflows, earning high customer satisfaction
- Utilized the POS system to process customer transactions, including sales, refunds, and returns
Digital Marketing Analyst Intern
Cucculelli Shaheen
New York
02.2022 - 05.2022
- Collaborated with the senior to enhance brand presence on social media, curating marketing content for an audience of over 160,000 followers and attracting a weekly increase in Instagram followers by 350+ through engaging visuals and strategic posts
- Coordinated photoshoot logistics and contributed to content creation, using digital tools to refine product storytelling and elevate customer trial experiences, bolstering e-commerce performance metrics
- Generated trend reports and conducted marketing research with Excel and PowerPoint, supporting campaign direction by editing layouts, designing graphics, and developing narratives with Photoshop, iMovie and CapCut, etc
Brand Researcher Intern
Chanel Remote
07.2021 - 08.2021
- Conducted a detailed luxury market analysis, identifying industry trends and driving Chanel's digital engagement strategy with comprehensive reporting in Excel and PowerPoint
- Administered fashion surveys to 200+ consumers, deriving insights that influenced brand development initiatives and reinforced CRM segmentation and integrity
- Benchmarked competitive luxury brands, providing strategic insights on brand differentiation and customer experience to support enhancements in Chanel's consumer lifecycle and digital optimisation
Education
Master of Arts - Global Fashion Retailing
University of The Arts London, London College of Fashion
London, United Kingdom 09.2022 - 09.2023
Bachelor of Arts - Fashion Business Management
Fashion Institute of Technology, SUNY
New York, United State 09.2019 - 05.2022
Skills
- Adobe Photoshop
- Microsoft Office
- Advanced Excel
- PowerPoint
Language
English | Chinese (Mandarin) | Chinese (Cantonese)
Timeline
VM Specialist & Sales Assistant
JOSEPH Limited
09.2024 - 02.2025
Stylist Consultant
Max Mara
02.2024 - 08.2024
Sales Associate, inventory management
Victoria's Secret Pink
01.2023 - 05.2023
Master of Arts - Global Fashion Retailing
University of The Arts London, London College of Fashion
09.2022 - 09.2023
Marketing Strategies & Brand Development Coordinator
Fashion Scout
09.2022 - 09.2023
Digital Marketing Analyst Intern
Cucculelli Shaheen
02.2022 - 05.2022
Brand Researcher Intern
Chanel Remote
07.2021 - 08.2021
Bachelor of Arts - Fashion Business Management
Fashion Institute of Technology, SUNY
09.2019 - 05.2022
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