Hi, I’m
Alyson Meek
Kingswood,Kent
Summary
Accomplished professional and innovative Area Sales and Education Manager with a proven track record in sales and education.
Driven individual with proven ability to lead and inspire teams, combining strong organisational skills with effective communication. Demonstrates talent for strategic planning and curriculum development, ensuring high standards and continuous improvement. Committed to fostering positive learning environment and achieving impactful results with point-of-sale Managers and teams
With over 37 years in the beauty industry, I have a strong background and passion for people development, establishing myself as a leader in recruitment, onboarding, and succession planning.
Specialise in driving sales through delivering motivational education seminars both in person and virtually, to align teams in the commercial goals, empowering teams to exceed their sales targets.
My experience allows me to engage and align my teams in an inclusive environment to build their skills to deliver high touch customer experiences.
Excel in building meaningful relationships with stakeholders, I was responsible for a key retailer group within my role, supporting the National Account Manager to optimise the marketing calendar by presenting to senior management at key meeting throughout the year.
Embrace creative thinking to drive consumer engagement, specifically through building the event and social media plan to excel recruitment, engagement, and loyalty with the brand.
Overall winner of the Esprit magazine supreme consultant award in 2000, whilst working in Fenwick Tunbridge Wells, and was the Stars to New York winner in 2015 for Area Sales and Education Manager of the year
Looking ahead, I am eager to grow within the beauty industry, to further develop my leadership skills and seek new challenges to support the brands I work with. I am fully flexible and available to work immediately
Overview
42
years of professional experience
4048
years of post-secondary education
Work history
CLINIQUE, DR.JART+, Lab SeriesLondon, City of London
Area Sales and Education Manager
11.2009 - 02.2025
Job overview
- Lead a team of Counter/Business Managers and Consultants across multiple retailers including Boots, John Lewis and Fenwick across London and the South East
- Managed, recruited, and developed a team of 78 Consultants across 39 stores across the area with an annual turnover of £12m, growing the area over the last 3 years by +8%
- Effectively set and achieved monthly sales and profitability targets for the area aligned to the brand goals, communicating monthly clear and concise reports to the point-of-sale teams using a traffic light system to drive behaviours
- Collaborated with relevant internal departments, retail partners, and peers to create and execute a store-by-store strategy to drive traffic, conversion, and cater to the needs of the local consumer, aligned with the brand strategy
- Supported and redesigned a training program for the point of sales teams to deliver effective use of social media, leveraging opportunities to drive the business, protect and enhance the brand image
- Managed P&L within allocated budgets to ensure strategic investments in recruitment, key product launches and point-of-sale of sale development while fostering brand loyalty and talent retention for profitability
- Cultivated a superior service culture within the area, focusing on the customer as the #1 priority by use of inspirational and motivational store visits, Manager meetings and education meetings, both in person and remotely
- Delivered Brand education via digital tools and resources available to upskill Point of Sales teams
- Led Point of Sale Managers to always deliver excellent standards (product presentations, displays, messaging, pricing) and reviewed during store visits
- Ensured excellent customer service was always given in stores by spending time on the sales floor to coach and observe teams in action and gave feedback to recognize good behaviours or to focus on areas of opportunity
- Coached all Point-of-Sale Managers to lead their teams to always deliver excellence in Customer Service, encouraging regular feedback and monthly 1-1 performance reviews to recognize success and for areas to strengthen aligned to SMART goals
- Drove Point of Sale Management teams to build customer recruitment and retention strategy to grow a loyal customer base through a monthly event plan aligned to the brand marketing calendar with regular reviews on performance
- Recruited and onboarded all point-of-sale teams for the area that provides all new hires with a 360-degree understanding of brand DNA, product knowledge, customer journey and CRM opportunities ensuring they are well-equipped for success
- Maintained inventory management procedures ensuring inventory was managed to optimise business opportunities
CLINIQUE
Business Manager
02.1990 - 11.2009
Job overview
- I held the Business Manager role in various locations; Boots Bluewater, Barkers Kensington, Selfridges London, Fenwick Tunbridge Wells, Bentalls Tunbridge Wells
- I started my career in Bentalls Tunbridge Wells as a one Consultant account, I grew this to a 3 Consultant account within a year, I was promoted to Business Manager Fenwick Tunbridge Wells responsible for a team of 4 Consultants and then was promoted to Promotions Manager Selfridges and then Barkers Kensington as Business Manager
- I was then promoted to Business Manager for Boots Bluewater, to support driving the business to £1 million, which I achieved within my first 6 months
- We continued to increase sales year on year and when I was promoted to Area Sales and Education Manager, we had increased the business by £400K
- Drive sales and KPI’S to achieve monthly targets
- Create and implement a monthly event plan to drive consumer recruitment and engagement
- Conduct monthly meetings and personal development plans to drive team engagement and productivity
- Utilise all digital tools to drive the consumer experience
- Recruit, engage and retain clients by sampling, services and follow up
- Maintain good stock levels and visual merchandising standards
- Collaborate with retail partners to align with their marketing calendars to drive sales
Boots the ChemistTunbridge Wells, Kent
Fragrance Manager
01.1983 - 12.1989
Job overview
- Cultivated strong relationships with clients to secure repeat business, managed premium fragrance counter and increased sales by an average +10% year on year
- Maintained inventory control, reduced stock shortages, conducted regular monthly stock counts
- Suggested appropriate fragrances based on individual tastes and preferences leading to enhanced customer loyalty.
Education
MFHA EnglandUnited Kingdom
Mental Health First Aid Course from Health
06.2023 - 07.2023
London
NVQ LEVEL 2 from MATHS
12.2021
London
NVQ LEVEL 2 from ENGLISH
12.2021
Institute For Apprentiships
NVQ LEVEL 4 from Retail Manager
05.2022 - 05.2023
University overview
- Graduated with distinction
MASCALLS SCHOOL
O-LEVEL DRAMA from DIPLOMA OF HIGHER EDUCATION
University overview
GPA: GRADE A
MASCALLS SCHOOL
Certificate of Higher Education from GEOGRAPHY, ENGLISH LITERATURE, FRENCH
Skills
- Inspirational leader- confident in leading and developing Managers and point-of-sale teams
- Strategic Planning- the ability to analyse the business to focus on specific behaviours to drive performance
- Strong people management skills with experience of managing internal and external stakeholders for the benefit of the brand
- Performance management skills to enable individuals to focus on areas of opportunity with consistent feedback and follow up to deliver results
- Leading by example to support understanding through motivational coaching to drive high touch customer experiences
- Highly competitive and goal orientated with the ability to define objectives, whilst adaptable in adjusting strategies to deliver tangible outcomes
- Highly experienced in creating events aligned to the marketing strategy to drive sell through and achieve sales goals
- Mental Health First Aider, supporting both head office and point of sale teams across the company to ensure their emotional well-being
- Ability to use technology to enhance communication and information cascade
- Experienced in delivering education seminars and manager meetings both in person and virtually
- Visual merchandising- to ensure every counter adhered to our brand visual goals to recruit new clients and maintain the brand reputation
Affiliations
- I have a passion for F1. supporting Lewis Hamilton. I have just started Yoga. I also love nature and belong to a local wildlife group
References
References available upon request.
Timeline
MFHA England
Mental Health First Aid Course from Health
06.2023 - 07.2023
Institute For Apprentiships
NVQ LEVEL 4 from Retail Manager
05.2022 - 05.2023
Area Sales and Education Manager
CLINIQUE, DR.JART+, Lab Series
11.2009 - 02.2025
Business Manager
CLINIQUE
02.1990 - 11.2009
Fragrance Manager
Boots the Chemist
01.1983 - 12.1989
MASCALLS SCHOOL
O-LEVEL DRAMA from DIPLOMA OF HIGHER EDUCATION
01.1982
MASCALLS SCHOOL
Certificate of Higher Education from GEOGRAPHY, ENGLISH LITERATURE, FRENCH
01.1982
NVQ LEVEL 2 from MATHS
01.2023
NVQ LEVEL 2 from ENGLISH
01.2023
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