ALYSIA FRASER
Summary
Experienced sales leader with expertise in delivering tailored customer experiences and managing high-performing teams. Successfully maintains operational standards while generating high sales volumes and training new staff to uphold brand values. Bilingual communication skills support effective interactions with diverse clientele.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Bridal Sales Consultant
Wed2b
Chesham
10.2023 - Current
- Deliver a premium, fully‑personalised bridal‑styling service to 20‑30 brides each month, guiding each bride and her entourage from first consultation through dress selection and final fitting.
- Achieved average purchase value (APV) of £1,150 per bride and maintained 10-item-per-transaction (UPT) average, with peaks of 15+ items.
- Led by example in KPI-driven retail environment, consistently exceeded sales targets while delivering exceptional customer service.
- Strategic store coverage: travel across the UK to support multiple Wed2b locations, providing on‑site managerial assistance, training junior consultants, and ensuring brand‑standard compliance during peak periods.
- Cash handling & operational duties: process daily cash reconciliations, manage POS transactions, oversee stock replenishment, and ensure store opening/closing procedures are followed accurately.
- Coached junior sales staff and scheduled their shifts to maintain consistent service quality.
Sales Ambassador
Superdry
Watford
02.2023 - 09.2023
- Leveraged in‑depth product knowledge to deliver a personalised, consultative shopping experience, driving higher basket values and repeat visits.
- Actively supported promotional periods by managing peak‑time traffic, which helped the store meet or exceed weekly sales targets throughout the tenure.
- Trained new ambassadors on sales techniques and visual standards, enhancing cohesion and performance of floor team.
- Upheld visual-merchandising standards per brand guidelines, attracting target-customer traffic through effective store displays.
- Collaborated with team to streamline stock-management processes, managing deliveries and replenishment to minimise out-of-stock situations.
Customer Care Advisor (Temp)
The Entertainer
Amersham
01.2022 - 01.2023
- Resolved high-volume customer inquiries during peak seasons, ensuring adherence to service standards.
- Maintained accurate records of customer interactions in internal systems, contributing to streamlined follow-ups.
- Collaborated with team members to meet time targets during busy periods, enhancing overall team efficiency.
Education
BTEC Diploma - Business with Marketing
West Herts College
6 GCSE's - C and above
Ashlyns School
Skills
- Sales strategy development
- Client relationship management
- Operational oversight
- Team leadership
- Leadership abilities
- Adaptability
- Time management
- Communication skills
- Conflict resolution
- Critical thinking
- Bilingual proficiency
Websites
Certification
- Level 1 Award in Cyber Security & Contact Centre Operations, 2023
- Level 2 Certificate in Team Leading, 2023
Volunteer Experience
- Sue Ryder, Volunteer, 2021
- Chesham Stags Rugby, Girls, Volunteer, 2016-2019
Languages
English
Native
Native
Macedonian
Proficient (C2)
C2
German
Beginner
A1
Timeline
Senior Bridal Sales Consultant
Wed2b
10.2023 - Current
Sales Ambassador
Superdry
02.2023 - 09.2023
Customer Care Advisor (Temp)
The Entertainer
01.2022 - 01.2023
BTEC Diploma - Business with Marketing
West Herts College
6 GCSE's - C and above
Ashlyns School