Summary
Overview
Work history
Education
Skills
Timeline
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Alkis Michael

Alkis Michael

Norwich,Norfolk

Summary

Results-driven B2B sales professional with 10+ years of experience in both Commercial & Enterprise SaaS, fintech, BI, CPM and EPOS/Payment solutions. Proven success in full-cycle sales, from lead generation and consultative selling to contract negotiation and account growth. Adept at building C-level relationships, executing high-value deals (£200K+), and developing go-to-market strategies.

Overview

15
15
years of professional experience

Work history

Business Development Manager

Syrve
, Remote
06.2023 - 06.2025

Made Redundant on June 6th 2025

  • Developing and executing business development plans.
  • Developing and nurturing leads into qualified prospects.
  • Creating and delivering sales presentations.
  • Negotiating and closing new business deals.

  • Hold the record held for the largest enterprise client in Syrves history with over 18 locations and 32 Epos solutions. (Update, pilot won on 220 site enterprise)

Head of Commercial

IR35 Shield
Norwich, Norfolk
09.2019 - 05.2023
  • Responsible for the full sales cycle: Engaging, managing and influencing decisions with executive level business leaders (C-level and above), from pitching, presentations and product demonstrations to negotiations and closing stages, both face to face and via online demonstrations.
  • Established pricing structures based on historical and current trends, competitor activities, and supply chain data.
  • Represented IR35 Shield to public at trade exhibitions and conventions, driving awareness of IR35 Shield.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Customised promotional strategies to meet needs of different clients, products, and services.
  • Trained, and developed new sales development representatives in products, selling techniques and company procedures. Provided call listening and adapted script based on performance.
  • Implemented up-selling strategies such as recommending consultancy to boost revenue for account managers.
  • Worked closely with Marketing to help with brand presence and messaging.
  • Developed sales process, designed proposals and all other sales documentation to help build SalesForce
  • Leveraged market and competitor data to identify market opportunities and gaps.

Key Achievements

  • Closed largest deal in company history worth £200,000+, exceeding annual target by 8% in 7 months.
  • Successfully expanded IR35 Shield's enterprise client portfolio welcoming businesses like ICAEW, Bindmans LLP, Osborne Clarke. Toyota, Foot Asylum, Revolut, BSI & NCC Group

Commercial Manager

EposNow Ltd
Norwich, Norfolk
11.2016 - 09.2019

UK's Largest and market-leading EPOS provider.

  • Generating revenue - consistently achieved over 100% monthly revenue stretch targets
  • Developing and executing consultative sales strategies to help prospects navigate through a range of SaaS, apps and integrations
  • Employing effective problem-solving techniques to provide tailored solutions and recommendations, create opportunities for value-adding upsells and cross-sells and simultaneously increase prospects' ROI
  • Engaging, managing and influencing decisions with executive level business leaders (C-level and above), from pitching, presentations and product demonstrations to negotiations and closing stages
  • Presenting sales opportunities to management and working closely with the Head of Sales UK, Global Sales Director, Corporate Services, Product, Software and Marketing teams to close high-value complex sales and execute against a territory-specific business strategy
  • Facilitating team and partner meetings regularly and effectively
  • Managing pipeline and sales cycle efficiently
  • Undertaking regular market research and competitor analysis to remain ahead of hospitality and retail industry trends and offer best-possible product and service in a highly saturated market

Key Achievements

  • Best Win rate 2018/19 at 42%.
  • Successfully expanded Epos Now's enterprise client portfolio by establishing business relationships with some of the largest and most prestigious brands in the UK which include BoxPark who is now one of EposNow's biggest accounts.
  • 2016/17 107% of target reached
  • 2017/18 102% of target reached
  • 2018/19 98% of target reached

Senior Business Development Manager

SessionCam Ltd
Norwich, Norfolk
12.2014 - 11.2016

SessionCam is an intelligent assistant that understands customer frustration. It analyzes customer behaviour and identifies barriers to conversion. Locations.

  • Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Compiled industry data on competitor pricing, materials costs, and supply chain issues to help set accurate pricing.
  • Advised clients on optimum mix of products and distribution channels for greatest success.
  • Engaged with customers to communicate key points about products being demonstrated online
  • Optimized sales methods to best engage, acquire, and retain customers.

Key Achievements

1st Consultant to win 3 enterprise clients within 2 weeks

Successfully expanded SessionCam's enterprise client portfolio welcoming key businesses which include Travis Perkins, Silent Night, Vax, Christian Aid, Parcels to Go.

Qlik Business Development Manager

Data Technology
Watford
06.2014 - 11.2014
  • Created new client pipeline to meet monthly targets.
  • Oversaw full sales lifecycle from prospecting clients to closing deals.
  • Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.

Jedox Account Executive/Manager

Cfmsystems
Watford
03.2010 - 06.2014
  • Proactively brought in new business accounts, growing existing sales territories to maximise profits.
  • Analysed industry and competitor trends to enhance sales strategy.
  • Generated new leads and opportunities to maximise revenue.
  • Increased revenue growth from existing customers through targeted account management and development.
  • Qualified prospects to determine future sales possibilities and improve conversion efforts.
  • Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.

Clients won include GE Capital, London Stock Exchange, Volvo & Dyson

Education

Certificate of Higher Education - Business Studies

Barnet College
London

GCSEs - Maths, English, Science

Highgate Wood School
London

Skills

  • Enterprise Sales Consultative Selling Full Sales Cycle Account Management
  • SaaS EPOS Fintech BI Compliance Behavioral Analytics
  • SPIN Selling Challenger Sales Solution Selling Strategic Pipeline Management
  • Salesforce Hubspot Sales Navigator CRM Management Proposal Writing
  • GTM Strategy Lead Generation Client Onboarding Revenue Growth

Timeline

Business Development Manager

Syrve
06.2023 - 06.2025

Head of Commercial

IR35 Shield
09.2019 - 05.2023

Commercial Manager

EposNow Ltd
11.2016 - 09.2019

Senior Business Development Manager

SessionCam Ltd
12.2014 - 11.2016

Qlik Business Development Manager

Data Technology
06.2014 - 11.2014

Jedox Account Executive/Manager

Cfmsystems
03.2010 - 06.2014

Certificate of Higher Education - Business Studies

Barnet College

GCSEs - Maths, English, Science

Highgate Wood School
Alkis Michael