Alizeh Arshad
Edinburgh
Summary
Dynamic and skilled professional with a proven track record of representing organizations and driving customer engagement. 4 Years of experience in developing successful media strategies and executing impactful special events. Proficient in communication, event planning, and public speaking, showcasing commitment to teamwork and delivering results while remaining adaptable to changing needs. Recognized for reliability and proactive, positive approach in all endeavors. Exceptional communication and organizational skills, along with expertise in MS Office and proficiency in virtual work environments.
Overview
4
4
years of professional experience
Work History
Student Ambassador
University of Edinburgh
04.2023 - Current
- Led campus tours, enhancing prospective student engagement and showcasing university resources.
- Collaborated with academic departments to promote events, increasing attendance and awareness of programs.
- Developed marketing materials for outreach initiatives, improving communication strategies across various platforms.
- Mentored new ambassadors, fostering team cohesion and ensuring consistent messaging during recruitment activities.
Residential assistant
University of Edinburgh
03.2022 - Current
- In charge of setting up events and excursions for residents of university accommodation. In charge of all paperwork pertaining to these events and in charge of welfare and well-being of the residents in the accommodation.
- Facilitated student engagement and community building through organized activities and events.
- Provided support to students in navigating university resources and services effectively.
- Promoted and sustained organic leadership by maintaining positive peer-leader relationships and supporting goals of each resident.
- Implemented feedback mechanisms to assess resident satisfaction and improve living conditions.
Executive Committee Member
Creative Writing Society
06.2024 - 06.2025
- Mentored committee members on effective leadership skills and best practices in governance.
- Led strategic planning sessions to align organizational goals with member interests.
- Oversaw budgetary processes, ensuring alignment with strategic priorities and fiscal responsibility.
- Fostered a culture of collaboration and open communication, leading to improved member engagement and retention rates.
Student Ambassador
New Internationalist
03.2023 - 09.2023
- Coordinated with national teams to execute promotional campaigns effectively and on schedule.
- Developed strong customer relationships through effective communication and personalized service.
- Worked to build relationships with customers and built potential for additional sales.
Programme Representative
09.2022 - 09.2023
- Responsible for gathering, analyzing and sharing feedback with the staff at the School of Economics.
- Facilitated communication between students and staff members to enhance collaboration and reach aligned goals.
Communications and Marketing Intern
Information Services Group (ISG)
06.2023 - 08.2023
- Assisted in creating marketing materials, including brochures and newsletters, for promotional activities.
- Supported content creation for website updates, ensuring alignment with branding guidelines and messaging goals.
- Maintained project timelines and deliverables, ensuring successful execution of marketing plans across channels.
- Assisted crisis management efforts, mitigating potential reputational damage and ensuring timely communication.
- Improved digital accessibility throughout the institution by creating transcripts, optimizing presentations, and ensuring website content met accessibility guidelines.
Intern
Signify Pakistan Limited (Formerly Philips Pakistan Limited)
07.2022 - 07.2022
- Intern in the Marketing Communications department under the Integrated and Marketing Communications Manager.
- Developed and executed social media content strategies to enhance brand visibility.
- Boosted customer engagement through creating compelling content for social media platforms.
- Coordinated with vendors on merchandise and packaging logistics. Designed product packaging aligned with branding and marketing objectives.
Intern
Oxford University Press Pakistan
06.2021 - 07.2021
- Intern in the HEAR Editorial department.
- Assisted in project coordination to enhance operational efficiency across departments.
- Provided feedback on manuscripts, contributing to overall quality improvement of publications.
- Edited and proofread articles for clarity, grammar, and style consistency.
Education
MA(Hons) - Economics and Sociology
The University Of Edinburgh
Edinburgh, United Kingdom07.2025
O & A Levels -
Karachi Grammar School
Karachi, Pakistan06.2021
Skills
- Content Writing
- Effective Communication
- Customer service skills
- Activity planning
- Customer engagement
- Event planning
- Social media promotion
- Expertise in Canva, Adobe Premiere, Capcut
- Proficient in Microsoft Office Suite (Word, Excel, Powerpoint, Outlook)
LANGUAGES
English (native)
Urdu (Fluent in reading and writing)
Publications
- World Gastroenterology News (March 2024) [Financial Independence Remains the Missing Piece in the Gender Equality Puzzle]
- World Gastroenterology News (March 2023) [Embrace Equity. Women In Leadership Roles]
- Aster Lit Spring 2021 (31st March 2021) [27th August 2020, The Day of the Karachi Floods]
- DAWN (10th March 2021) [The Harsh Reality of Gender Disparity]
- DAWN Young’s World (May 23rd 2020) [Coronacation: A Teenager’s Perspective]
- The News International (May 15th 2020) [Coronacation: A Teenager’s Perspective]
Timeline
Executive Committee Member
Creative Writing Society
06.2024 - 06.2025
Communications and Marketing Intern
Information Services Group (ISG)
06.2023 - 08.2023
Student Ambassador
University of Edinburgh
04.2023 - Current
Student Ambassador
New Internationalist
03.2023 - 09.2023
Programme Representative
09.2022 - 09.2023
Intern
Signify Pakistan Limited (Formerly Philips Pakistan Limited)
07.2022 - 07.2022
Residential assistant
University of Edinburgh
03.2022 - Current
Intern
Oxford University Press Pakistan
06.2021 - 07.2021
MA(Hons) - Economics and Sociology
The University Of Edinburgh
O & A Levels -
Karachi Grammar School
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