Aliya Hasnain

Key Achievements:

• Led a £500,000 homelessness campaign, increasing website traffic by 25% and securing accommodation for 1,500 individuals.
• Produced ministerial video content for social channels, earning 50,000+ views and 5,000+ reshares.
• Organised high-profile stakeholder events with 50+ industry leaders and 100+ public attendees.

Key Responsibilities:

• Wrote and edited high-quality, B2B content for newsletters, blogs, press materials, and social media, covering complex subjects such as housing reform, digital infrastructure, and immigration policy.
• Developed campaign messaging and digital assets in collaboration with design, digital, and policy teams, ensuring alignment with departmental objectives and audience needs.
• Edited and proofread long- and short-form content for clarity, consistency, and impact across channels — including articles, web copy, scripts, and social content.
• Contributed creative ideas to campaign planning and audience engagement strategies, using insights and audience research to shape content direction.

Key Achievements:

• Surpassed national recruitment targets by 133% through well-executed content-led campaigns; subsequently delivered internal training on effective B2B communications and brand consistency.
• Created and curated the blog series “A Day in the Life of...”, which became a flagship content strand in newsletters—driving a sustained 10% monthly increase in open rates.
• Produced and hosted a series of 10+ termly webinars (50+ attendees each), engaging educators, partners, and stakeholders across the UK, leading to expansion into new regional markets.

Key Responsibilities:

• Planned and delivered integrated content campaigns targeting underrepresented regions, producing high-quality press releases, blog posts, thought leadership, and web copy.
• Conducted subject research and stakeholder interviews to inform compelling B2B content tailored to academic, professional, and policy audiences.
• Analysed engagement using Google Analytics to shape future strategy—optimising content performance against key business objectives.
• Oversaw delivery of live webinars and in-person events, ensuring content was adapted for different audiences and campaign goals.
• Line managed a team of 3 communications coordinators, mentoring them in writing style, tone of voice, and content effectiveness.

Key Achievements:

• Relaunched the organisations' communications and content strategy, resulting in a 25% increase in web traffic.
• Developed creative multi-channel campaigns (email, blog, social) that generated 600+ new enquiries and £65,000 in programme revenue.
• Launched and grew a targeted newsletter from 150 to 1,000+ subscribers in under a year, successfully using editorial features and strategic storytelling to drive engagement.

Key Responsibilities:

• Wrote and edited original B2B content across digital channels—including email campaigns, blogs, newsletters, and social media—to support programme recruitment and brand awareness.
• Produced and adapted creative assets including video, audio, and imagery.
• Managed and scheduled the content calendar using Mailchimp and SproutSocial, aligning messaging with key milestones and audience needs.
• Conducted research into sector trends to inform positioning, tone, and copy direction.
• Collaborated with Business Development teams to translate programme benefits into clear, persuasive content for B2B and B2C audiences.

Key Achievements:

• Researched and wrote copy for 100+ blog articles on diverse topics including AI innovation, prison reform, and global travel.
• Secured 5 of the top-read posts of the year.
• Commissioned and edited guest-authored content (e.g. expert opinion pieces and interviews), boosting SEO performances.

Key Responsibilities:

• Investigated trends across industries such as technology, sustainability, travel, and beauty to create timely, informed content that resonated with targeted audiences.
• Wrote and edited compelling copy for blogs, websites, and social media platforms—tailored to meet distinct brand voices and strategic goals.
• Worked directly with clients to interpret briefs, pitch content ideas, and ensure final output met editorial standards and business objectives.
• Interviewed sector leaders to produce the latest cutting-edge content on upcoming trends of industries.