Alison Emilia Jurjeva

• Day-to-day management of large client accounts across Google & Microsoft Ads, leading to doubling growth over the course of my tenure - eg.: +215% PoP growth for one of our biggest clients;

• Focusing on optimising and improving data collection for efficiency;

• Extensive scripting and automation work to improve both internal processes and product offering;

• Maintaining competitive edge and growth in the face of rapid changes to the paid search landscape.

• Led a small Paid Media team;

• Managed accounts to double revenue growth for 2022/23 FY;

• Maintained competitive edge and growth in spite of industry-wide increases in CPL and fluctuating demand;

• Collaborated with other departments to facilitate quick project turnarounds, e.g.: website rebuilt and content refresh;

• Managed search and display campaigns across Google Ads, Microsoft Ads and Programmatic;

• Actively tested new approaches to stay abreast of the highly competitive landscape.

• Managed 9 locales with different revenue and spend targets;

• Maximised YoY growth at reduced CoS - specifically in 2021 v 2020

• Actively redesigned and built out Shopping and Search campaigns across Google and Bing;

• Continuously optimised accounts, campaigns and ads in accordance with best practices;

• Worked closely with partners from Kelkoo and Criteo

• Generate custom performance reports using both Google Ads and Google Analytics;

• Maintained a high Google Partner score to have access to the latest betas and functionality to maintain the competitive edge;

• Worked with a number of clients within different industries on both eCommerce and Lead Gen campaigns;

• Actively designed and built out Search, PLA and Display campaigns across Google and Bing;

• Continuously optimised accounts, campaigns and ads in accordance with best practices, whilst split testing each component and using scripts to deliver the best results;

• Adapted scripts to existing accounts to improve performance, reporting and management;

• Worked with and to strict budgets and ROAS/CoS targets;

• Generated custom performance reports using both Google Ads and Google Analytics;

• Worked together with the wider Paid Search team, as well as other teams, to deliver integrated digital solutions to existing clients, as well as onboarding new ones.

• Maintained a high Google Partner score to have access to the latest betas and functionality in order to maintain the competitive edge;

* Certified Google Digital Champion - March 2020