Alison Williams

• Established processes for seamless membership operations in new private members club.
• Managed full membership lifecycle from initial engagement to annual renewals.
• Collaborated with marketing to design custom CRM system and refine website functionality.
• Oversaw maintenance of members app and creation of all membership communications.
• Creation and delivery of full calendar of events and engagements with founder for membership

Engaged in treatment for breast cancer

Key player in the fashion industry, successfully orchestrated a portfolio of world-class events, including London Fashion Weeks and The Fashion Awards. Role involved multifaceted responsibilities that required project planning, operational execution, team management and extensive stakeholder management.

• Responsible for defining event strategies, creation of content, ideation and operational requirements to deliver events. Focus on seamless execution and delivery, risk management and adherence to timelines.
• Collaboration with multiple senior stakeholders both within the industry and government. Building strong relationships and influencing decision makers.
• Prepared, monitored and maintained large scale budgets ensuring financial efficiency, careful resource allocation to maximise impact. Led and motivated event team by focussing on teamwork, creativity and performance excellence.
• Extensive supplier procurement, negotiation and management ensuring favourable terms and successful event execution. This included multiple venues, agencies, caterers, Westminster Council and the MET Police.
• Significant commitment to developing commercial partnerships and sponsorship packages involving substantial financial commitments and deliverables.

Headed the global conferences and events team, shaping strategies, content curation and delivery, messaging alignment and seamless communication across digital and physical channels globally.

• Delivered messaging and content for the global team across multiple diverse territories. Full accountability for content and delivery globally to inform field of future business strategy, deliver business development training and incentivise consultant progression.
• Multiple stakeholder management, Global Team management, agency selection and management, drive best practice, cost efficiencies and demonstrate return on investment, influence and work alongside the Retail Marketing and E-commerce teams to drive consistency in communications globally.
• Collaboration to ensure consistent communication globally whilst managing and delivering within challenging budgets for online conference events for 18,000 attendees and in person incentive programmes across territories globally.

Responsible for performing all activations undertaken by Prenetics to deliver COVID 19 testing solutions for large events and to organisations such as such as Soccer Aid, BAFTA's, Sky, Warner Bros, BT and Rolls Royce

• Responsible for the B2C network of PCR testing sites across the UK and roll out of new sites numbering 30
• Accountable for managing the operations process, project delivery and strategy, recruitment and staffing and budget
• Successfully delivered on tasks within tight deadlines.
• Offered friendly, efficient customer service and handled challenging situations with ease.
• Displayed energy, enthusiasm and can do approach in fast-paced environment.

Since March 2020 this has been detrimentally impacted by COVID 19 and the company has been folded

As leader of the Events & Special Projects Team I spearheaded the development of efficient procedures and optimised plans for multiple diverse activations. These included large scale live events, exhibitions, product launches, award ceremonies, roadshows, international client trips, fashion shows, hospitality events, conferences, photoshoots and more. Key achievements include:

• Led Events Team to collaborate and deliver seamless brand promotional and activation campaigns both on and offline
• Collaborated with various internal and external stakeholders to deliver seamless activation. Acted as a focal point for relationship management with high net worth B2B clients, business owners and entrepreneurs.
• Drafted, built and managed multi-million-pound budgets to deliver consistently creative on brand activations, on time, in budget, and in successful coordination with various stakeholders both internal and external.
• Increased savings of 15% by working with Purchasing to create comprehensive Preferred Suppliers Lists of appropriate creative agencies
• Guaranteed best practice across all activations run across UK 32 brands by creating L'Oréal UK&I Event Health & Safety Policy
• Recognised as Campaign 100 clubs' 2nd most influential person in UK Events Industry in 2018

Additional Experience

Divisional Events Manager -L'Oréal UKI, London UK

Events Manager -L'Oréal UKI, London UK