ALISON SMITH
Glossop,Derbyshire
Summary
Experienced events and communications professional with a strong track record of delivering high-quality live experiences across theatre and large-scale productions. Skilled in coordinating talent, managing logistics, and collaborating with partners to bring creative concepts and events to life in fast-paced environments.
Passionate about live music, entertainment, and audience experience, with hands-on experience supporting artists, managing event operations, and delivering memorable moments for fans and stakeholders.
Overview
12
12
years of professional experience
Work history
Marketing & Communications Coordinator (Part-Time)
Be Smoke Free (Change Grow Live)
Manchester
2025.11 - 2026.03
- Support the delivery of campaigns, events and outreach activity across Manchester
- Coordinate communications and engagement initiatives to reach diverse communities
- Manage digital channels and contribute to creative campaign development
- Coordinated marketing initiatives across different platforms, boosting overall reach.
- Oversaw production of promotional materials to maximise visual impact and message consistency.
- Reviewed all communications outputs for adherence to branding guidelines-ensured a unified and professional corporate identity at all times.
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
- Executed marketing campaigns to promote brand visibility and drive engagement.
- Created marketing collateral in alignment with brand guidelines.
PR & Communications Manager
Not Really Here Group
Ashton-under-Lyne
2024.01 - 2025.06
- Planned and delivered community-focused events including a large-scale annual business awards and a four-day running festival
- Coordinated logistics, partners, and media activity to ensure seamless event delivery
- Worked closely with stakeholders, sponsors, and local media partners
- Supported CEO-led initiatives, building partnerships and increasing visibility
- Crafted compelling PR stories that garnered positive media coverage.
- Implemented social media campaigns, resulting in improved customer interaction.
- Wrote compelling content for use across platforms, leveraging purpose-specific voice and style.
PR Manager
Yappy.com
Manchester
2020.07 - 2023.12
- Delivered large-scale creative campaigns generating international media coverage
- Managed end-to-end campaign execution, coordinating timelines, stakeholders, and deliverables
- Led high-impact projects including “Dream Job” campaigns attracting thousands of applicants globally
- Secured national broadcast exposure, including live TV appearances
Communications Officer (Events, Press and Communications)
Ambassador Theatre Group (Palace Theatre & Opera House)
Manchester
2017.10 - 2021.05
- Coordinated live events, press nights, and gala performances for major touring productions and one-night shows
- Managed red carpet events for up to 200 guests, including press, VIPs, and influencers
- Supported backstage operations and talent logistics, working directly with performers, production teams, and media
- Collaborated with promoters and partners to deliver high-quality audience and artist experiences
- Organised press days, photo calls, interviews, and media activations
- Acted as a key liaison between talent, media, and venue teams in fast-paced live environments
- Contributed to the successful promotion of major productions including Back to the Future and & Juliet
PR Manager
FIG Creative
Derbyshire
2014.02 - 2017.09
- Delivered PR, digital content, and event support for a range of clients
- Coordinated press events, media visits, and promotional campaigns
- Managed client relationships, budgets, and campaign delivery
- Created engaging content and supported brand visibility across multiple channels
Education
BA (Hons) - Film & Television Studies with Writing
University of Derby
A-Levels - Media Studies, English Language & Literature, Dance
Ridge Danyers College
StockportSkills
- Event & Experience Coordination
- Live Event & Venue Operations
- Artist & Talent Liaison
- Backstage & On-Site Delivery
- Logistics & Scheduling
- Fast-Paced Event Execution
- Audience Experience & Engagement
- Communications & Publicity
- Media relations
- Copywriting
- Communications planning
- Email marketing
- Digital marketing
- Social media management
INTERESTS
Music, live events, theatre, and festivals. Regularly attend concerts and performances, with a strong passion for audience experience and the live entertainment industry.
Accomplishments
- Delivered large-scale press nights and live events for 200+ attendees
- Managed talent logistics and media activity for high-profile productions
- Secured national TV coverage, including appearances on ITV’s This Morning
- Generated international media coverage across major publications
Timeline
Marketing & Communications Coordinator (Part-Time)
Be Smoke Free (Change Grow Live)
2025.11 - 2026.03
PR & Communications Manager
Not Really Here Group
2024.01 - 2025.06
PR Manager
Yappy.com
2020.07 - 2023.12
Communications Officer (Events, Press and Communications)
Ambassador Theatre Group (Palace Theatre & Opera House)
2017.10 - 2021.05
PR Manager
FIG Creative
2014.02 - 2017.09
A-Levels - Media Studies, English Language & Literature, Dance
Ridge Danyers College
BA (Hons) - Film & Television Studies with Writing
University of Derby