Summary
Overview
Work history
Education
Skills
INTERESTS
Accomplishments
Timeline
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ALISON SMITH

Glossop,Derbyshire

Summary

Experienced events and communications professional with a strong track record of delivering high-quality live experiences across theatre and large-scale productions. Skilled in coordinating talent, managing logistics, and collaborating with partners to bring creative concepts and events to life in fast-paced environments.

Passionate about live music, entertainment, and audience experience, with hands-on experience supporting artists, managing event operations, and delivering memorable moments for fans and stakeholders.

Overview

12
12
years of professional experience

Work history

Marketing & Communications Coordinator (Part-Time)

Be Smoke Free (Change Grow Live)
Manchester
2025.11 - 2026.03
  • Support the delivery of campaigns, events and outreach activity across Manchester
  • Coordinate communications and engagement initiatives to reach diverse communities
  • Manage digital channels and contribute to creative campaign development
  • Coordinated marketing initiatives across different platforms, boosting overall reach.
  • Oversaw production of promotional materials to maximise visual impact and message consistency.
  • Reviewed all communications outputs for adherence to branding guidelines-ensured a unified and professional corporate identity at all times.
  • Managed social media platforms, creating and scheduling content to maintain consistent online presence.
  • Executed marketing campaigns to promote brand visibility and drive engagement.
  • Created marketing collateral in alignment with brand guidelines.

PR & Communications Manager

Not Really Here Group
Ashton-under-Lyne
2024.01 - 2025.06
  • Planned and delivered community-focused events including a large-scale annual business awards and a four-day running festival
  • Coordinated logistics, partners, and media activity to ensure seamless event delivery
  • Worked closely with stakeholders, sponsors, and local media partners
  • Supported CEO-led initiatives, building partnerships and increasing visibility
  • Crafted compelling PR stories that garnered positive media coverage.
  • Implemented social media campaigns, resulting in improved customer interaction.
  • Wrote compelling content for use across platforms, leveraging purpose-specific voice and style.

PR Manager

Yappy.com
Manchester
2020.07 - 2023.12
  • Delivered large-scale creative campaigns generating international media coverage
  • Managed end-to-end campaign execution, coordinating timelines, stakeholders, and deliverables
  • Led high-impact projects including “Dream Job” campaigns attracting thousands of applicants globally
  • Secured national broadcast exposure, including live TV appearances

Communications Officer (Events, Press and Communications)

Ambassador Theatre Group (Palace Theatre & Opera House)
Manchester
2017.10 - 2021.05
  • Coordinated live events, press nights, and gala performances for major touring productions and one-night shows
  • Managed red carpet events for up to 200 guests, including press, VIPs, and influencers
  • Supported backstage operations and talent logistics, working directly with performers, production teams, and media
  • Collaborated with promoters and partners to deliver high-quality audience and artist experiences
  • Organised press days, photo calls, interviews, and media activations
  • Acted as a key liaison between talent, media, and venue teams in fast-paced live environments
  • Contributed to the successful promotion of major productions including Back to the Future and & Juliet

PR Manager

FIG Creative
Derbyshire
2014.02 - 2017.09
  • Delivered PR, digital content, and event support for a range of clients
  • Coordinated press events, media visits, and promotional campaigns
  • Managed client relationships, budgets, and campaign delivery
  • Created engaging content and supported brand visibility across multiple channels

Education

BA (Hons) - Film & Television Studies with Writing

University of Derby

A-Levels - Media Studies, English Language & Literature, Dance

Ridge Danyers College
Stockport

Skills

  • Event & Experience Coordination
  • Live Event & Venue Operations
  • Artist & Talent Liaison
  • Backstage & On-Site Delivery
  • Logistics & Scheduling
  • Fast-Paced Event Execution
  • Audience Experience & Engagement
  • Communications & Publicity
  • Media relations
  • Copywriting
  • Communications planning
  • Email marketing
  • Digital marketing
  • Social media management

INTERESTS

Music, live events, theatre, and festivals. Regularly attend concerts and performances, with a strong passion for audience experience and the live entertainment industry.

Accomplishments

  • Delivered large-scale press nights and live events for 200+ attendees
  • Managed talent logistics and media activity for high-profile productions
  • Secured national TV coverage, including appearances on ITV’s This Morning
  • Generated international media coverage across major publications

Timeline

Marketing & Communications Coordinator (Part-Time)

Be Smoke Free (Change Grow Live)
2025.11 - 2026.03

PR & Communications Manager

Not Really Here Group
2024.01 - 2025.06

PR Manager

Yappy.com
2020.07 - 2023.12

Communications Officer (Events, Press and Communications)

Ambassador Theatre Group (Palace Theatre & Opera House)
2017.10 - 2021.05

PR Manager

FIG Creative
2014.02 - 2017.09

A-Levels - Media Studies, English Language & Literature, Dance

Ridge Danyers College

BA (Hons) - Film & Television Studies with Writing

University of Derby
ALISON SMITH