Alison King
Birmingham,West Midlands
Summary
Experienced B2B marketing professional with expertise in the professional services sector. Skilled in digital communications, online marketing, social media strategies, SEO, PPC campaigns, branding, and corporate event organisation. Proven ability to manage integrated marketing campaigns across international platforms, supporting various practice areas and target markets. Strong writing skills combined with creative thinking and a solid understanding of the legal marketplace.
Overview
9
9
years of professional experience
Work History
Senior Digital Marketing Executive
DWF Group
08.2017 - Current
- Analysed website traffic using Google Analytics, making data-driven decisions to optimise online marketing efforts.
- Regularly reported on campaign performance and insights to senior management, supporting strategic decision-making processes.
- Creating and optimising branded e-communications supporting global campaigns, events and client communications.
- Supported delivery of BAU digital marketing activities, ensuring brand consistency and enhancing campaign performance and engagement.
- Produced industry-focused social media content across multiple channels, aligning with brand guidelines and strategic objectives.
- Ensured website content was uploaded and managed effectively to support multi-channel marketing efforts. in line with established processes, supporting multi-channel campaigns across global marketing teams, and acting as a reviewer to ensure all marketing outputs align with brand and quality standards.
- Maintained digital content standards and governance through best practice guidance, enhancing compliance and training across the business.
- Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively.
Education
Bachelor of Arts - English and Media
De Montfort University
LeicesterSkills
- Digital marketing strategy
- Campaign performance
- Cross-channel marketing
- Social media strategy
- Email marketing tools
- Google Analytics
- Performance reporting
- Content management
- Web content management systems
- Copywriting techniques
- Brand consistency
- Training and guidance
Timeline
Senior Digital Marketing Executive
DWF Group
08.2017 - Current
Bachelor of Arts - English and Media
De Montfort University