Alina Ferko

· Organized and managed a range of events, including meetings, special events, and departmental functions, while overseeing all aspects such as materials, logistics and catering

· Optimized office procedures to enhance employees comfort

· Supported and coordinated internal communications

· Effectively interacted with staff, management, and stakeholders at all levels.

· Social Media Management: Crafted and maintained a strong social media presence for the company, engaging a growing online audience

· Digital Marketing Strategy: Strategically planned and executed digital marketing activities, including SEO/SEM, marketing database management, and email campaigns.

· Web Traffic Growth: Achieved a 40% increase in organic web traffic within the first 6 months through SEO optimization and dynamic content on the company's website.

· Brand Recognition: Increased brand recognition through active social media management and successful collaborations with publications.

· Campaign Performance Analysis: Monitored and reported the performance of marketing campaigns, resulting in significant improvements in ROI and KPIs.

· Data Analysis: Leveraged tools such as Google Analytics, SEMrush, and HubSpot for data collection and analysis.

· Collaboration and Content Creation: Collaborated with cross-functional teams, prepared content, and targeted advertising on various platforms

· Brand Enhancement: Successfully preserved and enhanced the corporate brand and image within the IT industry.

· Initiated and managed the HebronCare project: Led an internal project aimed at enhancing employees satisfaction, increasing productivity, and reducing staff turnover, creating a more positive work environment.

· SEO Optimization and Google Registration: Successfully optimized the company's website for search engines and registered the company on platforms that enhanced its visibility in Google search results.

· Market-Driven Tourism Business Strategies: Drew on understanding of key markets to push development of business strategies in tourism

· Strategic Marketing Leadership: Led strategic marketing initiatives, ensuring alignment with the company's business strategy and industry trends.

· Team Growth and Leadership: Oversaw team growth, recruited and onboarded new team members to the project.

· Content Strategy: Developed comprehensive content strategies for various channels, both online and offline.

· Copywriting: Produced engaging content for press releases, blog posts, and marketing materials.

· Sales Growth: Collaborated with customers to drive revenue growth and expand market presence.

· Project Self-Sufficiency: Successfully led a project to self-sufficiency

· Paid Advertising: Launched paid Google advertising campaigns and social media ad targeting.

· Designed marketing collateral to build brand reputation and customer engagement (main duty)
· Developed and implemented value-adding strategies to increase product and service profitability
· Demonstrated product lines to large companies with polished presentation skills
· Analysed client business goals and processes to harness consultative sales techniques
· Generated new leads through networking at industry conferences and events
· Prepared campaign budgets with robust data analysis
· Updated business plans to reflect emerging trends and projections.

• Facilitated fundraising efforts for program sustainability
• Conducted training on communication skills and leadership
• Assessed student progress and provided feedback.
• Maintained the Academy's online presence
• Created development strategies. Regularly tracked analytics and updated the website
• Managed organic social media growth and activity across all platforms.