Alicia Holliday

• Supports exhibition planning through object selection, audience research, and discussions on museum presentation of historical and social topics.
• Assists in research and development of exhibition text for upcoming exhibition on industrial history, workers’ rights, and modern technology in Leeds.
• Collaborates with museum staff and volunteers to share ideas and research local archives for community-focused storytelling.

Fully Remote

• Developed and executed comprehensive SEO strategies, covering on-page, off-page, and technical optimizations for higher education clients, contributing to a 38% YoY increase in organic leads across all clients.
• Proposed, developed, and tested a novel structured data (schema markup) strategy, leading implementation across all clients.
• Developed and implemented local SEO strategies for enhanced SERP visibility.
• Conducted extensive keyword research and analysis, optimising website content on WordPress CMS.
• Leverage tools such as Google Analytics 4, SEMrush, Google Search Console, Screaming Frog, Google PageSpeed Insights, Google Rich Results Test, and STAT for website performance analysis.
• Led new program launch team, streamlining SEO deliverables and enhancing cross-team communication.
• Improved operational efficiency by restructuring SEO department processes.
• Supervised junior Marketing Coordinator during 6-month rotation, training in SEO techniques and processes.
• Crafted PowerPoint decks for client assessments, ensuring clear communication of SEO performance for internal/external stakeholders.

Remote, Contract Role, Weekends Only

• Developed Instagram content strategies that increased brand visibility and engagement, fostering community interactions.
• Fostered and managed community interactions across social media platforms, responding to comments and messages to build a loyal and engaged follower base.
• Utilised analytics tools (e.g., Hootsuite, Instagram Professional Dashboard) to track key performance indicators (KPIs), providing regular reports to measure and optimize the success of social media efforts.
• Produced visually compelling and shareable content using Canva, including graphics, videos, and stories, ensuring alignment with ICA San Diego's brand identity.
• Coordinated cross-platform campaigns, creating a cohesive online presence across Instagram and Facebook.
• Compiled and analysed quarterly benchmark reports to assess performance against industry standards and identify trends for actionable insights.

Fully Remote

• Assisted in developing and implementing SEO strategy for multinational consumer electronics company.
• Prepared SEO recommendations for executive stakeholders while meeting tight deadlines.
• Conducted content audits and competitor analysis, tracking SEO campaign results using various tools such as Screaming Frog, Google Search Console, Ahrefs, SEMrush, Conductor, and Adobe Analytics.
• Collaborated with client services team to prioritise tasks and deadlines, translating industry changes into actionable recommendations.
• Led client meetings to discuss case progress and strategies, fostering transparency and client trust.

Fully Remote as of March 2020

• Developed comprehensive on-page, off-page, local, and technical SEO strategies for a portfolio of clients in the legal industry.
• Executed outreach campaigns to secure high-quality backlinks, improving client domain authority and search rankings.
• Conducted site audits, data analysis, and competitor analysis using SEO tools (e.g., Screaming Frog, Google Search Console, Ahrefs, Google Analytics, SEMrush).
• Implemented individualized on-page SEO campaigns for newly launched WordPress websites.
• Monitored and reported client website rankings in Google SERPs, providing insights for ongoing optimisation efforts.
• Managed organic social media ad campaigns on Facebook, Twitter, and Google Business Profile (GBP) to enhance brand visibility and engagement.
• Analyzed statistical data to produce visual assets using custom in-house tool for content outreach purposes (e.g., infographics, charts).

• Developed and implemented on-page and technical SEO strategies for B2C e-commerce and B2B clients, enhancing search engine performance and driving annual organic traffic increases.
• Utilised SEO tools (e.g., Google Search Console, Google Analytics, SEM Rush, MOZ) and CMS platforms (e.g., WordPress, Shopify, Magento, ModX) to optimise client websites.
• Created SEO-optimised content for client landing pages, product pages, banners, and blog posts, improving user engagement.