High-performing recent graduate offering over 4 years of hands-on experience in events operations management and marketing with exceptional organisational and communication skills. Proactively addresses challenges with high-level critical thinking and resourceful problem-solving. Frequently commended for building strong relationships and being a decisive leader. Committed to going the extra mile to make clients' wishes come true.
Hi, I’m
Alicia Cedron
London,City of London
Summary
Overview
5
years of professional experience
1
Certification
Work history
Miss Perú Lima EsteLima, Lima
Regional Director
03.2022 - Current
Job overview
- Venture entrepreneur, I successfully scaled up the business in three months and worked with Miss Universe 2005 Natalie Glebova as part of my event.
- On the day of the event, I assumed the responsibility of overseeing and managing the entire operation to ensure the seamless execution of all tasks and activities.
- Liaised with marketing and PR colleagues to promote special events in social calendars. PR Brand partnerships: Maserati, Elizabeth Arden, Cover Girl, Shiseido, Sally Hansen, Lancôme.
- Planning, development, and negotiating with existing and new suppliers, sponsors, vendors, and internal and external stakeholders.
- Oversaw preparation and management of event budgets, delivering at or below projected costs.
- Fostered relationships with local and national vendors to support favourable pricing and delivery options.
- Processed payment for event vendors, venues and staff.
- Coordinated photographers, videographers, and musicians for seamless rehearsals.
- Achieved sponsorships amounting to five thousand dollars and established collaborative agreements with three major Peruvian TV channels: Cable Visión, América TV, and Willax.
- Among the sponsors, successful negotiations have been conducted with prestigious hotels, resorts, prominent makeup brands, and major hair salon franchises.
- Instagram accounts grew 50% in four months due to extensive media planning that was valuable to our client's segment
- Improved visibility and brand awareness by developing creative, engaging advertising campaigns.
- Crafted high-impact presentations and business proposals for new and existing clients.
- Managed a team of 9 staff, driving performance with motivational strategies to exceed sales targets.
- Grew annual revenue by 50% with a targeted sales and marketing strategy.
BacchanaliaLondon, London
Hostess
04.2023 - 06.2023
Job overview
- Ensure thorough knowledge of the venue
- Acknowledge and greet high-profile guests upon entry to the venue providing the best service
- Manage bookings and run seat allocations
- One of the best accomplishments I feel most proud of is the increase in the level of service and the reduction of errors in the transfer of guests when dealing with bills
- Show the private dining room and explain the concept to clients that wish to hold an event in the restaurant
- Take care of reception logistics such as menu printings, menu covers, paper printing, and cloakroom tags, to name a few
- Show guests around the venue as required
- I was able to communicate with several guests due to my language abilities
- Understand and follow all requirements specific to the venue related to fire safety, evacuation procedures, and health and safety
- Deal with inquiries politely and solve problems efficiently.
Zimnoch Enterprise, LLCLos Angeles, California
Social Media Coordinator
01.2022 - 07.2023
Job overview
- Conducted market research to refine digital advertising campaigns.
- Developed marketing plans to support department strategies.
- Created engaging marketing materials, driving campaign and brand awareness.
- Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
- Monitored market trends to remain ahead of competitors, consistently meeting client demands.
- Determined strategy for social media marketing for cohesive messaging across multiple platforms.
- Highly skilled in editing, designing, and creating digital content.
- Created clear agendas and took minutes for weekly planning and content development meetings.
- Planned social media schedule on Meta Business Suite to leverage peak traffic and engagement times.
London Hostess Model AgencyLondon, City of London
Event Hostess
01.2021 - Current
Job overview
- Trained 5 Junior Hostesses in customer service techniques, boosting guest satisfaction levels by 50% while I was a supervisor for Digitain Stand at the biggest b2b gambling industry event in the world, ICE London.
- Used Spanish and french communication skills to ensure satisfaction of international guests.
- Analysed event needs to outline and define scope of services and project requirements.
- Enabled smooth transition between events, verifying tables were set up and ready for the following shift.
- Solicited client feedback to assess event success and uncover opportunities for improvement.
- Developed meaningful connections with guests, achieving 95% positive guest feedback in post-event surveys.
- Evaluated existing plans, processes and event planning services to identify opportunities for improvement.
- Gained appreciation by recognising guests upon exit and thanking them for attending.
- Presented professional appearance, maintaining personal hygiene to ensure presentation standards.
- Worked in venues held at Excel London, The KIA Oval, Twickenham Stadium, Inca London, Bacchanalia, Pan Pacific Hotel. Brands I have worked with: Digitain, Piano Works, Caprice Holdings, Betconstruct, Feedconstruct, Bahrain Government in the World Travel Market international event, Arclinea, BBVA.
COPLANLima, Lima
Corporate Experiences & Events Assistant
12.2019 - 10.2022
Job overview
- Provide support for the planning, organisation, and managing of the different actions to be carried out.
- Explained event packages, options, and prices clearly to potential sponsors.
- Facilitated smooth running of events averaging 300 guests.
- Arranged and coordinated catering and signage with external providers.
- Obtained client feedback to determine improvements for future events.
- Organised invite list and managed registrations for 300+ guests.
- Designed event set-up and displays to match COPLAN requests.
- Managed large-scale summit events from initial planning to successful completion.
- Close liaison with clients, booking them onto the event management database, sending confirmation, and providing pre-event guidance and support.
Sirplus ClothingLondon, london
Digital Marketing Intern
01.2022 - 04.2022
Job overview
- Write and dispatch email marketing campaigns
- Conduct market research for new products
- Research, investigate, and audit internal processes for improvements
- Create and upload copies and images for the organization's website
- Conduct keyword research and web statistics reporting
- Assist with paid media, including liaising with digital advertising agencies
- Created optimised ads and social media content through A/B testing.
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
Convivencia Association
Digital management leader
06.2020 - 12.2020
Job overview
- Lead the digital marketing strategy to drive the growth of users of digital channels.
- KPI’s monitoring.
- Content creation for social media.
- Keep up to date with current digital trends.
- Assist with web and Instagram visuals.
- Contribute to social media engagement and brand awareness campaigns.
- Writing press releases, interview guidelines, and video script using storytelling.
- Communicate the purpose of the NGO to new volunteers, and communicate the different projects of the area.
- In charge of a team of 5 communication and marketing practitioners.
Raine MagazineNew York, New York
Business Strategy Intern (Remote Internship)
01.2020 - 07.2020
Job overview
- Lead the digital marketing strategy to drive the growth of users of digital channels. It was a new account, we reached 250 followers in one month.
- Creation of the roadmap of the business plan for the new proposed podcast product launched by the magazine.
• Content generation and scheduling for the Instagram account.
• Drafting blog content for Raine School website.
• Keep up to date with current digital trends, tools, and new platforms. I targeted the platform “Clubhouse” as a new option to host virtual events with speakers.
• Assist with web and Instagram visuals, by creating mock-ups for the aesthetic of Instagram. Curating images and texts to deliver an efficient communication of the brand.
• Contribute to social media engagement and brand awareness campaigns by creating engaging and interactive Instagram stories, polls, fun facts, and competitions. - Documented process flows and implemented requirements for functional improvements.
- Supported implementation of proposed plans by following best practices in change management.
- Produced written documentation, and visual presentations to report data to influence key stakeholders.
Cabanazul AgencyCuritiba
Sales Marketing Intern
08.2018 - 03.2019
Job overview
- Support the implementation of the digital and e-commerce strategy. Using HubSpot and MailChimp.
- Creation of campaigns for social networks.
- Provided administrative support using the Microsoft Office Software package.
- Monitor the complete journey of the user on the web and app, ensuring that the systems and procedures meet the objectives.
- Utilized my Spanish and English skills to communicate with prospective customers from Colombia.
- Helped to edit images with Canva.
- Creation of outlining for client’s videos.
Education
Northumbria University
Msc from Business with Entrepreneurship
University overview
Strategic Management for Competitive Advantage for Finance, Marketing, HR, Operations and Strategy.
Leadership and Management Development
Universidad del Pacífico
BA from Business Engineering
University overview
Business architecture, development, and process management.
TI and digital marketing.
Agile methodologies.
Universidade de São Paulo
Consumer behavior, sales management, business administration, channels, and logistics
University overview
California State University
Summer course: Digital companies and e-business revolution.
University overview
Skills
- Proficient in Microsoft Office Package - Excel, PowerPoint, Word
- Operations management
- Health and food service regulations knowledge
- Transportation and logistics coordination
- Customer service-orientated
- Team leadership and supervision
- Events requirements gathering
- Guest Registration
- Conference management
- Budget management
- Keynote speaker coordination
- Marketing and advertising
- Event Sales
- New business development
- Event planning
- Intermediate knowledge of Open Table, Facebook Business Suite
- Knowledge of HubSpot, Klaviyo, Shopify, Google Ads
- Ability to create designs on Canva, VistaCreate and video apps for social content
- Knowledge of Design Thinking and Scrum methodology, communication, and strategic planning with Trello, ASANA, Gantt Diagram
Languages
Spanish
Native
English
Fluent
French
Upper intermediate
Portuguese
Fluent
Italian
Elementary
Certification
Scrum Fundamentals
Additional Information
Additional Information
I represented my country Peru at the International beauty pageant called “Reina Hispanoamericana” last year in Bolivia, a pageant that strengthens Hispanic heritage and unite cultures together. During this whole time working for my community, I decided to focus on people with disabilities to break the stigma in my country. I traveled to the Peruvian jungle to restructure a school for children with disabilities and I learned myself a bit of sign language. Thanks to that, I have been named as an “inclusion ambassador” of CONADIS (National Council for the Integration of Persons with Disabilities), this is a public entity of the Peruvian government. In my free time, I was hosting a digital YouTube Channel with Play TV Peru interviewing actors, Tik Tokers, singers, fashion editors and so on. I was able to interview AQUA group.
Timeline
Hostess
Bacchanalia
04.2023 - 06.2023
Regional Director
Miss Perú Lima Este
03.2022 - Current
Social Media Coordinator
Zimnoch Enterprise, LLC
01.2022 - 07.2023
Digital Marketing Intern
Sirplus Clothing
01.2022 - 04.2022
Event Hostess
London Hostess Model Agency
01.2021 - Current
Digital management leader
Convivencia Association
06.2020 - 12.2020
Business Strategy Intern (Remote Internship)
Raine Magazine
01.2020 - 07.2020
Corporate Experiences & Events Assistant
COPLAN
12.2019 - 10.2022
Sales Marketing Intern
Cabanazul Agency
08.2018 - 03.2019
Northumbria University
Msc from Business with Entrepreneurship
Universidad del Pacífico
BA from Business Engineering
Universidade de São Paulo
Consumer behavior, sales management, business administration, channels, and logistics
California State University
Summer course: Digital companies and e-business revolution.
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