Alice Bryden
London
Summary
I am an accomplished Account Executive with over nine years of experience in sales, specialising in generating new business revenue.
With six years of expertise in driving revenue across SaaS verticals such as PR, Marketing and Advertising Technology, EdTech, and FinTech services, I have consistently achieved individual new business targets.
In addition to my individual contributions, I have also successfully led a high-performing team for two years, demonstrating my ability to lead and collaborate effectively whilst still overachieving in individual new business revenue contributions.
My proven track record includes generating substantial revenue, fostering long-term client relationships, and driving business growth, which has resulted in multiple promotions.
I bring a collaborative and results-oriented approach to my work, empowering teams with the tools, training, and support needed to excel.
By setting high standards and leading by example, I cultivate a culture of transparency, trust, and open communication. My focus on innovation and recognition of individual contributions motivates teams to achieve and exceed goals.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Account Executive and Head of Sales
PA Media Group
London
01.2023 - 04.2025
- ·I have consistently achieved and exceeded targets, breaking records in my first, second and third year at PA Media Group (PA Mediapoint).
- Significantly contributed to overall new business growth by closing £1million in new business revenue
- Secured 120+ new logos across multiple verticles (NFP's, Public Sector, Finance, Agency, Legal, Education), from Enterprise to SME's/Mid-Market.
- Successfully and effectively led the new business team for the past 2 years to achieve 30% growth in 2 years (10% in 2023, 20% in 2024)
- Managed and grew the ARR of PA Mediapoint's key account by 10% and developed bespoke additional products to further expand the account value by a further 10-15%.
- Collaborated with Marketing to roll out event promotions, such as webinar events, Cop29 initiatives, new product launches (monitoring and database services), and new market targeting
- Attended and delivered impactful commercial presentations at national and international events and conferences
- Delivered sales training across two business units for the past six months to drive commercial success
- Created Sales and Product Training collateral to ensure team members are able to autonomously upskill and develop alongside the implemented training and workshop sessions
- Led EdTech SaaS product roll-out and strategy, continuing to monitor overall progress to ensure milestone timelines are met and adjusted where needed
- Implemented effective sales strategies and training that resulted in a steady increase in the weekly run rate, ensuring the team met its revenue goals
- Increased accuracy of forecasting, with mid-quarter forecast now being within 10% of final number
- Played a key role in the recruitment and onboarding process, screening and interviewing candidates for various sales roles.
- Where necessary, developed and executed action plans to address performance gaps, providing support and guidance to team members to achieve their targets.
- Worked extensively with the marketing to write and design compelling copy for various campaigns and promotional materials, along with consistent lead list curation and management
- Collaborated with the legal team on contract negotiations, creation and amendments, ensuring compliance and clarity in all agreements.
- Led the tender process for multiple contracts individually and across the team, liaising with internal stakeholders to ensure comprehensive and competitive proposals.
Senior Account Executive
PA Media Group
London
01.2022 - 01.2023
- ·I have consistently achieved and exceeded targets, breaking records in first, second and third year at PA Media Group (PA Mediapoint).
- Significantly contributed to overall new business growth by closing £1million in new business revenue
- Secured 120+ new logos across multiple verticles (NFP's, Public Sector, Finance, Agency, Legal, Education), from Enterprise to SME's/Mid-Market.
- Took initiative to identify and pursue new sales opportunities and previously untouched territories, resulting in significant revenue growth and client acquisition.
- Demonstrated products to encourage purchases by showcasing features and benefits, tied to key pain points and client priorities
- Consistently exceeded or achieved over 100% of quarterly and annual individual revenue targets, contributing to overall success of the team and growth of PA Mediapoint
- ·Demonstrated strong communication skills by effectively explaining complex products and services to clients, ensuring clear understanding and successful deal closures.
- Recognised via promotion from Senior Sales Executive to Sales Manager, and again to Head of Sales due to outstanding performance and contributions to the company's growth and success throughout my tenure as both an individual contributor and leader
Account Executive
Givt
London
12.2020 - 12.2021
- As the Director of Business Development at Givt, I demonstrated strategic leadership and sales skills, driving the successful pilot and scale of the fintech start-up in the UK
- My position within Givt involved leading the UK team in developing and managing strategic partnerships, business development, and market expansion
- The notable successes in this role were bringing onboard 20+ new logos, along with the expansion of the Givt app usage across Salvation Army and Elim groups nationwide by over 50%
Account Executive
Pearlfinders
London
10.2019 - 12.2020
- As an Account Executive at Pearlfinders, I continued my career in tech sales, effectively using my sales skills to generate new business
- My ability to uncover brands' challenges, present tailored solutions and win new business during the global pandemic, whilst the majority of the rest of the sales team had been furloughed, was a testament to my skills and resilience
- I achieved 85-110% of target each month, securing new business throughout this difficult period with organisations such as Discovery, The Salvation Army, World Rugby, and Dogs Trust, along with both large and boutique marketing and PR agencies
Account Executive
Wilmington PLC
London
03.2019 - 10.2019
- As a Business Development Executive at Wilmington Plc, I entered the world of b2b technology sales; winning new clients and cross-selling existing accounts by providing tailored solutions to meet clients sales and marketing goals
- My strategic, research-led approach and ability to understand and address client challenges were key factors in securing major such as clients such as Nestle, along with various NHS trusts and private healthcare organisations
Business Owner
Mucky Pups Dog Grooming
07.2017 - 03.2019
- As the founder of Mucky Pups Dog Grooming, I managed all aspects of the business, including strategic planning, operations, branding, finances and marketing
- My ability to identify market opportunities and build a successful business from the ground up showcases my entrepreneurial spirit and strategic mindset
Senior Sales Consultant
Wren Kitchens
London
10.2015 - 07.2017
- As Senior Sales Consultant at Wren Kitchens, I achieved £1million in revenue in my first year, consistently exceeding targets and achieving the highest sales in a team of 20
- As a Senior Sales Consultant, I was also tasked with training new staff in sales techniques and managing lead takers, along with assisting the store manager with recruitment processes by vetting CVs, conducting pre-interview calls, and organising interviews
Education
Animal Management - Biology
South Essex College
Essex 09.2012 - 02.2015
Skills
- New business opportunities
- Strategic selling
- SaaS Sales
- Business development and planning
- Contract negotiation
- Enterprise sales
- SPIN sales Methodology
- Prospecting and cold calling
- Sales methodologies
- Salesforce
- Key account handling
- Client campaigns
- Key Performance Indicator monitoring
- Mentoring and coaching
- Sales quota achievement
- MEDDIC sales process
Timeline
Account Executive and Head of Sales
PA Media Group
01.2023 - 04.2025
Senior Account Executive
PA Media Group
01.2022 - 01.2023
Account Executive
Givt
12.2020 - 12.2021
Account Executive
Pearlfinders
10.2019 - 12.2020
Account Executive
Wilmington PLC
03.2019 - 10.2019
Business Owner
Mucky Pups Dog Grooming
07.2017 - 03.2019
Senior Sales Consultant
Wren Kitchens
10.2015 - 07.2017
Animal Management - Biology
South Essex College
09.2012 - 02.2015
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