Alice Fontecilla
Hove,East Sussex
Summary
An experienced health and fitness content specialist passionate about creating empowering, educational, and supportive programs that drive long-lasting, impactful change. I combine a strong background in digital health and fitness innovation with a holistic view of well-being, currently deepening this understanding through an MSC in Psychotherapy. I am committed to delivering evidence-based, accessible fitness and wellness content that inspires people globally to lead healthier, happier and more fulfilling lives.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Coach and Community Partnership Manager
FMG Project
Brighton, Brighton and Hove
09.2023 - 04.2025
- Design and deliver educational content to support young people aged 14-18, focusing on fitness, health, and personal development.
- Organise community fundraising events to raise awareness and funds for the organisation.
- Lead strength, running and fitness sessions, improving confidence and long-term change in participants.
- Lead a mindset and movement program for young people aged 14-18 to empower them with the skills to lead a healthier and happier life.
Fitness Content Lead
EvolveYou
London
11.2021 - 08.2024
- Created all fitness content programs and workouts, ensuring alignment with product vision and user expectations.
- Owned product content creation from concept to execution, ensuring all in-app and video materials were high-quality, user-friendly, and evidence-based.
- Collaborated cross-functionally with product, social media, and CRM teams to create cohesive educational content.
- Created recipes and health booklets distributed in schools to educate on nutrition and fitness.
- Researched and developed YouTube content strategies, attracting over 100,000 views per video.
- Worked with data to analyse insights to drive innovative health and fitness concepts, enhancing user engagement and outcomes.
- Delivered expert talks and workshops on the menstrual cycle, women's health, and holistic fitness at major international health events, including London's Balance Festival and Dubai Active.
Health Content Manager
Fastic
Dresden
05.2020 - 11.2021
- Led a multidisciplinary team of writers, designers, and product managers to create engaging in-app courses covering all aspects of health and wellness.
- Introduced holistic approaches to health, ensuring the content was accessible and empowering for diverse audiences.
- Owner of all the fitness content from inception to delivery to support users with their fasting journey.
Freelance Fitness Content Creator
Vaha
Berlin
01.2020 - 05.2020
- Created global strength and HIIT programs, contributing to the platform's growth and accessibility
- Drafted campaign copy and workout metadata for app users, emphasising clarity and user engagement
Fitness Coach
8fit
Berlin
12.2015 - 12.2019
- Delivered video and in-person consultations, helping users achieve their fitness and wellness goals.
- Designed and implemented app-based workouts, incorporating user feedback for continuous improvement.
- Produced educational blog content addressing the 5 pillars of health, integrating evidence-based advice.
- Led retreats and fitness workshops, delivering in-person experiences that deepened user engagement and built community around holistic health and wellness.
Education
BA - English Literature and Drama
Loughborough University
10.2008 - 06.2011
Master of Science - Therapeutic Counselling
University of Greenwich
London 09.2024 -
Certification
- Level 3 Personal Trainer
- Level 3 Sports Massage Therapist
- Certificate in Counselling | Metanoia Institute
Timeline
Master of Science - Therapeutic Counselling
University of Greenwich
09.2024 -
Coach and Community Partnership Manager
FMG Project
09.2023 - 04.2025
Fitness Content Lead
EvolveYou
11.2021 - 08.2024
Health Content Manager
Fastic
05.2020 - 11.2021
Freelance Fitness Content Creator
Vaha
01.2020 - 05.2020
Fitness Coach
8fit
12.2015 - 12.2019
BA - English Literature and Drama
Loughborough University
10.2008 - 06.2011
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