Andreea-Alice Dumitrescu Henderson
Bath,Ba.N.E.S.
Summary
Strategic and relationship-focused professional with over 15 years of experience across the private, public, and voluntary sectors, combining expertise in marketing, communications, stakeholder engagement, partnership development, and project coordination. Brings an international commercial background together with NHS experience supporting research, innovation, service improvement, and multidisciplinary collaboration within Medical Physics and Bioengineering. Skilled in developing effective communications, strengthening partnerships, coordinating complex activity, supporting campaigns and events, and contributing to initiatives that increase visibility, engagement, and impact. Particularly motivated by purpose-led work in health, sustainability, community engagement, and fundraising.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Administrative and Research Support
Royal United Hospitals Bath
2018.01 - Current
- Provide administrative, operational, and research support across Medical Physics, Bioengineering, Imaging Physics, and PET-CT services in a complex NHS setting.
- Support multidisciplinary teams including scientists, technologists, and clinical colleagues, helping to coordinate service activity, information flow, and documentation.
- Contribute to research and innovation activity, including support for PET-CT Brain Research programmes and service development initiatives.
- Analyse data and prepare reports for quality assurance, audit, and KPI monitoring to support performance improvement and operational oversight.
- Developed and implemented an electronic patient satisfaction feedback system for PET-CT services using QR code technology, improving service-user engagement and feedback capture.
- Maintain quality management documentation and support governance, compliance, and continuous improvement processes.
- Act as a liaison point across teams, helping ensure accurate communication, timely coordination, and efficient support in a regulated environment.
- Medical Physics & Bioengineering Department
Marketing Advisor (Pro Bono)
SCPA Tita & Associates
2008.01 - Current
- Provide pro bono advice on marketing strategy, campaign planning, positioning, and audience engagement.
- Support practical marketing approaches aligned to business goals and target audiences.
- Contribute expertise across product marketing, digital marketing, promotional planning, and events support.
- Advise on improving visibility, reach, and engagement through targeted communications activity.
Partner
Lee & Alice Henderson Environmental Consultancy
2013.09 - 2017.08
- Supported the development and delivery of commercial, marketing, and stakeholder engagement strategies.
- Contributed to business development, external communications, and relationship management in a sustainability-focused consultancy environment.
- Provided strategic and practical support to consultancy work linked to sustainability and stakeholder outreach.
Marketing Consultant
LGM Environmental and Consultancy
2011.09 - 2013.04
- Supported marketing and business development activities for a small consultancy.
- Assisted with communications, coordination, and promotional work to support client engagement and visibility.
- Contributed flexible operational and marketing support across the business.
Marketing and Commerce Economist Expert
Antalis International
Bucharest
2008.12 - 2010.10
- Helped establish and develop the Packaging Division within Antalis Romania.
- Managed marketing resources to align with sales priorities and evolving market needs.
- Worked closely with printers and suppliers, overseeing production of promotional materials.
- Coordinated timescales, budget estimates, quality standards, and resource planning for marketing and commercial activity.
- Supported delivery of effective market-facing materials and commercial communications.
- Bucharest, Romania
Product Manager, Boards, Central-East European Cluster
Antalis International
Bucharest
2007.11 - 2008.12
- Managed the Boards product line across Romania, Poland, Bulgaria, Slovakia, Czech Republic, Turkey, and Slovenia.
- Led market analysis, supplier liaison, pricing negotiations, stock planning, and product strategy support.
- Planned and implemented promotional actions in line with HQ directives and regional priorities.
- Increased profits by 45% through restructuring of the Boards line.
- Worked with sales leadership to develop sales strategies and improve market share.
- Produced forecasts, reports, and analyses to support management decisions and product planning.
- Supported new product launches through requirements analysis, ROI assessment, scheduling, and coordination across functions.
- Bucharest, Romania
Education
MSc - International Marketing (Distinction)
Academy of Economic Studies
Bucharest, Romania2007-01
BSc (Hons) - Public Administration
Academy of Political Studies and Public Administration
Bucharest, Romania2003-01
Skills
- Marketing strategy and campaign support
- Communications and stakeholder engagement
- Partnership development and relationship management
- Fundraising and community engagement
- Event planning and coordination
- Research support and reporting
- Service improvement and innovation support
- Data analysis
- KPI monitoring
- Quality assurance
- Audience-focused written communications
- Cross-functional collaboration
- Cross-sector collaboration
- GDPR
- Governance
- Confidential data handling
Languages:
- English, Fluent
- Romanian, Native
- French, Conversational
- Italian, Basic
Certification
· ACIM, Member, Chartered Institute of Marketing (CIM), UK – Since 2022
· Member, Chartered Institute of Fundraising (CIOF No. CIOF3506115) – Working towards certification (2025)
· Good Clinical Practice (GCP) eLearning – NIHR / CPD Certification Service, completed December 2022, 2024, March 2026; Modules: Health & Social Care Research, Informed Consent, Data Collection & Documentation, Safety Reporting, Introduction to Health and Social Care Research GCP E6(R3) Good Clinical Practice GCP E6(R3) Informed Consent GCP E6(R3) Data Governance GCP E6(R3) Safety Reporting GCP E6(R3)
Accomplishments
- Achieved a 45% profit increase through restructuring of the Boards line at Antalis S.R.L.
- Developed an electronic patient feedback system to improve service insight and patient engagement at Royal United Hospital /PET-CT suite
Hobbies and interests
- Community engagement and volunteering
- Charity fundraising events
- Women's leadership and inclusion initiatives
- Sustainability and environmental issues
- Health innovation and wellbeing
- Cross-cultural communication
Timeline
Administrative and Research Support
Royal United Hospitals Bath
2018.01 - Current
Partner
Lee & Alice Henderson Environmental Consultancy
2013.09 - 2017.08
Marketing Consultant
LGM Environmental and Consultancy
2011.09 - 2013.04
Marketing and Commerce Economist Expert
Antalis International
2008.12 - 2010.10
Marketing Advisor (Pro Bono)
SCPA Tita & Associates
2008.01 - Current
Product Manager, Boards, Central-East European Cluster
Antalis International
2007.11 - 2008.12
MSc - International Marketing (Distinction)
Academy of Economic Studies
BSc (Hons) - Public Administration
Academy of Political Studies and Public Administration