ALICE-CRISTINA TAROIU-POPESCU
Marketing Officer
Y Felinheli
Summary
Results-driven Digital Marketing Specialist with over two years of experience delivering measurable growth for UK and international brands. Proven track record includes boosting engagement by 35%, expanding social audiences by 50%, and increasing lead conversions by 60% year-on-year. Expertise spans SEO, PPC, paid social campaigns, and analytics, with proficiency in tools such as Google Analytics, Meta Ads Manager, and HubSpot. Committed to leveraging data-driven strategies to enhance brand visibility and drive sustainable business growth.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Marketing Officer
C.L. Jones Ltd
07.2023 - Current
- Boosted brand engagement by 35% in 6 months through strategic planning and execution of marketing campaigns.
- Managed monthly advertising budget to enhance ROI through strategic media planning.
- Led content strategy across social platforms, achieving +50% follower growth and +60% lead conversions.
- Conducted market research and competitor analysis to shape product positioning and pricing.
- Collaborated with cross-functional teams and agencies to deliver marketing projects on time and within budget.
- Used Google Analytics, Meta Ads Manager, and HubSpot to track KPIs and present insights to stakeholders.
Administration Officer
B&M Retail Ltd
11.2020 - 07.2023
- Managed cross-functional teams to ensure the timely execution of marketing campaigns and initiatives.
- Collected and analyzed campaign data, providing actionable insights and performance reports.
- Maintained strong relationships with clients and internal teams, ensuring clear and effective communication.
- Utilized CRM software, Google Analytics, and social media tools to track and optimize marketing efforts.
- Assisted in developing marketing strategies and brand positioning to align with company goals.
Education
Master of Science - International Business Management
Bangor University
Bangor01.2024
Bachelor of Arts - English Language And Literature
Bangor University
Bangor01.2022
Skills
SEO and Google Analytics
PPC Campaign Management
Meta Ads Manager
Paid Social Campaigns
Market Research
Project Management
Data Analysis
Cross-Functional Collaboration
Vendor Negotiation
Problem-Solving
Accomplishments
Language & Culture Mentor (Part-Time) — MFL Mentoring
Aug 2021 – Aug 2022
- Designed and delivered engaging language and culture lessons tailored to diverse learner needs.
- Created educational materials, including textbooks and online resources.
Marketing Assistant (Internship) — Erasmus+ Project
Oct 2018
- Conducted market research, coordinated events, and assisted in promotional campaigns.
References
Christiana Efty - Business Manager
Phone: 01248 600370
Email: marketing@cljonesltd.co.uk
Other Information
- Notice period: One Month
- Holding a UK Driving Licence
Timeline
Marketing Officer
C.L. Jones Ltd
07.2023 - Current
Administration Officer
B&M Retail Ltd
11.2020 - 07.2023
Master of Science - International Business Management
Bangor University
Bachelor of Arts - English Language And Literature
Bangor University