ALICE CLAPPERTON
London
Summary
Senior social and influencer leader with 15+ years’ experience shaping international strategy for world-class entertainment brands, spanning theatrical and streaming. Proven track record building audience-first social frameworks, launching global IPs, and leading teams and agencies to deliver culturally relevant, commercially impactful campaigns across EMEA.
Overview
19
19
years of professional experience
1
1
Certification
Work history
Social Business Director
Ogilvy
London
2024.09 - 2026.02
- Leads social and influencer strategy for major brand clients, spanning paid, organic and creator-led activity across Meta, TikTok and emerging platforms
- Acts as senior strategic partner to client leadership teams, advising on audience-first social strategy, platform innovation and role of creators in brand storytelling
- Designs and leads strategic social workshops covering audience segmentation, cultural relevance, reactive content and influencer authenticity, shaping longer-term social roadmaps
- Oversees cross-functional teams (strategy, creative, paid media, creators), ensuring social ideas are platform-native, scalable and performance-led
- Delivered high-impact TikTok-led campaign “Don’t Get Mad, Get Investing”, driving record 34% female share of Ready-Made Investments and demonstrating social’s role in shifting brand perception and behaviour.
- Spearheaded turnaround strategy during economic downturn, ensuring business continuity.
Client Services Director
OC & Zero Degrees West
London
2023.03 - 2024.03
- Led team of 11 across global marketing campaigns for tier-1 IPs, including Spider-Man: Across the Spider-Verse, Barbie, Wonka and The Sidemen Story (documentary/trailer creative)
- Reorganised team and workflows, cutting freelance spend and increasing employee satisfaction by 15%
Senior Account Director
Industria Studios
London
2021.08 - 2023.03
- Member of SLT, responsible for the largest account (Disney £1M+ p/a), including all commercial planning, budgeting, reporting and new business strategy
- Led, grew and nurtured ayoung client services team (8), developing their campaign strategy, asset creation and account management skills
- Crafted paid and organic digital campaigns for Disney theatrical and streaming titles, including The Banshees of Inisherin, The Menu, Obi-Wan Kenobi, Ms Marvel and Avatar: The Way of Water
- Orchestrated launch of @JamesBond007 on TikTok, managing stakeholders and talent to activate in sync with No Time To Die premiere
Marketing Consultant
Freelance
London
2018.11 - 2021.07
- Strategic marketing and communications consultant working across gaming and entertainment
- Delivered full-funnel campaign for game/film hybrid Erica on iOS using Twitch creators and TikTok-first creative, resulting in 130K installs in 30 days for Flavourworks
Digital Marketing Director
Universal Pictures International Ltd
London
2017.02 - 2018.06
- Part of head office team defining international strategy, positioning and campaign planning for all theatrical releases (20+ per year) across Universal, Focus Features and Working Title.
- Collaborated with US stakeholders to develop campaign playbooks that enabled local markets to execute effectively against the central vision
- Worked closely with Essence MediaCom to launch trailers, run test-and-learn campaigns and build retargeting strategies and continuously evaluated and optimised content and campaign performance
- Collaborated with Working Title talent and film-makers during production to leverage opportunities such as creating @JohnnyEnglish Instagram account to support the release of Johnny English Strikes Again, reaching 100k followers by release
Digital Marketing Manager
Universal Pictures International Ltd
London
2013.04 - 2017.02
- Developed UPI’s first international influencer strategy, running performance-based creator partnerships across key launches.
- Designed and implemented growth marketing strategies for franchises including Despicable Me, Fifty Shades of Grey and World of Warcraft where fandoms were a key driver of box office success
- Represented UPI as digital marketing lead at regional and global conferences annually, presenting title strategies and running workshops for local teams
- Scaled social footprint for franchises Fast & Furious (+90%), Pitch Perfect (+525%)
- Managed $2M+ annual digital budget and grew in-house social team
Publicity Manager
Universal Pictures International Ltd
London
2011.11 - 2013.03
- Worked with key stakeholders including filmmakers, publicists and local territory teams to successfully plan and deliver EMEA talent tours for films including Safe House, The Lorax and Battleship
- Created and distributed publicity materials, organised press junkets and handled approvals and embargoes of all materials to synchronise global asset launches
Publicity Co-ordinator
Universal Pictures International Ltd
London
2007.02 - 2011.11
- Oversaw press kit creation including unit stills, EPK, production notes and managed talent approvals for all Working Title films
- Oversaw building and rollout of new publicity asset management system including training of managers in 40 international markets resulting in savings to UPI of over $1m per year
- Managed press and logistics for set visits, junkets, film festivals, (Cannes, Rome, Venice, Munich), awards ceremonies (BAFTA) and premieres
Education
BA (Hons) - English & American Literature
Manchester University
ManchesterSkills
- Social media strategy
- Influencer & creator marketing
- Campaign planning & execution
- Performance analysis & reporting
- Budget management
- Stakeholder management
- Cross-functional collaboration
Certification
- IGPP Certificate of Continuing Professional Development, 2023-10-20
- Diversity, Inclusion, Equity & Belonging for Leaders
Timeline
Social Business Director
Ogilvy
2024.09 - 2026.02
Client Services Director
OC & Zero Degrees West
2023.03 - 2024.03
Senior Account Director
Industria Studios
2021.08 - 2023.03
Marketing Consultant
Freelance
2018.11 - 2021.07
Digital Marketing Director
Universal Pictures International Ltd
2017.02 - 2018.06
Digital Marketing Manager
Universal Pictures International Ltd
2013.04 - 2017.02
Publicity Manager
Universal Pictures International Ltd
2011.11 - 2013.03
Publicity Co-ordinator
Universal Pictures International Ltd
2007.02 - 2011.11
BA (Hons) - English & American Literature
Manchester University