ALICE CLAPPERTON
London
Summary
Senior Social, Digital & Influencer Marketing Leader with 15+ years of experience defining and executing pan-regional digital marketing frameworks for tier-1 global entertainment IPs across EMEA. Proven track record of navigating complex global stakeholder matrices to localize central studio campaigns across 40+ international markets. Expert at bridging creative storytelling with robust data infrastructure, scalable creator frameworks, and operational rigour to maximize ROI across the theatrical and streaming lifecycle.
Overview
19
19
years of professional experience
1
1
Certification
Work history
Social Business Director
Ogilvy
London
2024.09 - 2026.02
- Leads social and influencer strategy for major brand clients, including Google Gemini and Lloyds Banking Group, spanning paid, organic and creator-led activity across Meta, TikTok and emerging platforms
- Acts as senior strategic partner to client leadership teams, advising on audience-first social strategy, platform innovation and therole of creators in brand storytelling
- Designs and leads strategic social workshops covering audience segmentation, cultural relevance, reactive content and influencer authenticity, shaping longer-term social roadmaps
- Oversees cross-functional teams (strategy, creative, paid media, creators), ensuring social ideas are platform-native, scalable and performance-led
- Delivered high-impact TikTok-led campaign “Don’t Get Mad, Get Investing”, driving record 34% female share of Ready-Made Investments and demonstrating social’s role in shifting brand perception and behaviour.
- Spearheaded turnaround strategy during economic downturn, ensuring business continuity.
Client Services Director
OC & Zero Degrees West
London
2023.03 - 2024.03
- Led team of 11 across global marketing campaigns for tier-1 IPs, including Spider-Man: Across the Spider-Verse, Barbie, Wonka and The Sidemen Story (documentary/trailer creative)
- Reorganised team and workflows, cutting freelance spend and increasing employee satisfaction by 15%
Senior Account Director
Industria Studios
London
2021.08 - 2023.03
- Member of SLT, responsible for the largest account (Disney £1M+ p/a), including all commercial planning, budgeting, reporting and new business strategy
- Led, grew and nurtured ayoung client services team (8), developing their campaign strategy, asset creation and account management skills
- Crafted paid and organic digital campaigns for Disney theatrical and streaming titles, including The Banshees of Inisherin, The Menu, Obi-Wan Kenobi, Ms Marvel and Avatar: The Way of Water
- Orchestrated launch of @JamesBond007 on TikTok, managing stakeholders and talent to activate in sync with No Time To Die premiere
Marketing Consultant
Freelance
London
2018.11 - 2021.07
- Strategic marketing and communications consultant working across gaming and entertainment
- Delivered full-funnel campaign for game/film hybrid Erica on iOS using Twitch creators and TikTok-first creative, resulting in 130K installs in 30 days for Flavourworks
Digital Marketing Director
Universal Pictures International Ltd
London
2017.02 - 2018.06
- Part of head office team defining international strategy, positioning and campaign planning for all theatrical releases (20+ per year) across Universal, Focus Features and Working Title.
- Collaborated with US stakeholders to develop campaign playbooks that enabled local markets to execute effectively against the central vision
- Worked closely with Essence MediaCom to launch trailers, run test-and-learn campaigns and build retargeting strategies and continuously evaluated and optimised content and campaign performance
- Collaborated with Working Title talent and film-makers during production to leverage opportunities such as creating @JohnnyEnglish Instagram account to support the release of Johnny English Strikes Again, reaching 100k followers by release
Digital Marketing Manager
Universal Pictures International Ltd
London
2013.04 - 2017.02
- Developed UPI’s first international influencer strategy, running performance-based creator partnerships across key launches.
- Designed and implemented growth marketing strategies for franchises including Despicable Me, Fifty Shades of Grey and World of Warcraft where fandoms were a key driver of box office success
- Represented UPI as digital marketing lead at regional and global conferences annually, presenting title strategies and running workshops for local teams
- Scaled social footprint for franchises Fast & Furious (+90%), Pitch Perfect (+525%)
- Managed $2M+ annual digital budget and grew in-house social team
Publicity Manager
Universal Pictures International Ltd
London
2011.11 - 2013.03
- Worked with key stakeholders including filmmakers, publicists and local territory teams to successfully plan and deliver EMEA talent tours for films including Safe House, The Lorax and Battleship
- Created and distributed publicity materials, organised press junkets and handled approvals and embargoes of all materials to synchronise global asset launches
Publicity Co-ordinator
Universal Pictures International Ltd
London
2007.02 - 2011.11
- Oversaw press kit creation including unit stills, EPK, production notes and managed talent approvals for all Working Title films
- Oversaw building and rollout of new publicity asset management system including training of managers in 40 international markets resulting in savings to UPI of over $1m per year
- Managed press and logistics for set visits, junkets, film festivals, (Cannes, Rome, Venice, Munich), awards ceremonies (BAFTA) and premieres
Education
BA (Hons) - English & American Literature
Manchester University
ManchesterSkills
- Social media strategy
- Influencer & creator marketing
- Campaign planning & execution
- Performance analysis & reporting
- Budget management
- Stakeholder management
- Cross-functional collaboration
Certification
- IGPP Certificate of Continuing Professional Development, 2023-10-20
- Diversity, Inclusion, Equity & Belonging for Leaders
Timeline
Social Business Director
Ogilvy
2024.09 - 2026.02
Client Services Director
OC & Zero Degrees West
2023.03 - 2024.03
Senior Account Director
Industria Studios
2021.08 - 2023.03
Marketing Consultant
Freelance
2018.11 - 2021.07
Digital Marketing Director
Universal Pictures International Ltd
2017.02 - 2018.06
Digital Marketing Manager
Universal Pictures International Ltd
2013.04 - 2017.02
Publicity Manager
Universal Pictures International Ltd
2011.11 - 2013.03
Publicity Co-ordinator
Universal Pictures International Ltd
2007.02 - 2011.11
BA (Hons) - English & American Literature
Manchester University