Alice Bresciani
London,County
Summary
Strategic Insight Director with over 13 years of experience specializing in social and digital insights, possessing strong proficiency in qualitative methods and solid knowledge of quantitative techniques. Adopts a methodology-agnostic approach to develop actionable strategies for creative and campaign development, new market and product launches, content planning, and messaging.
Has worked in creative, media, and consultancy environments, aiding clients in shaping campaigns, content, and brand strategies that feel relevant and resonate with their audiences.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
Director, Insight Consultancy
Yonder Consulting
London, Greater London
07.2023 - Current
- Leadership: Actively shaping Yonder’s new Insight Consultancy proposition, ensuring insights directly support business outcomes.
- Team Management: Responsible for mentoring and developing talent within the Insight Practice, helping grow the team’s skills and expertise.
- Client Advisory: Acting as a trusted adviser to senior clients, helping them navigate complex challenges, improve human understanding, and uncover new opportunities.
- Digital Insight Development: Established a new digital/social insight capability, blending traditional qualitative and quantitative research with digital methodologies.
- Key Clients: Network Rail, Oriental Bank (Puerto Rico), Boutique Group (Saudi Arabia), Macmillan, EE/BT, CCW, IELTS, British Heart Foundation.
Global Insight Director
Convosphere
08.2022 - 06.2023
- Leadership: Actively participated in senior management team influencing company’s growth and market position
- Managed Global Team: Oversaw team of 13 digital and social experts, providing mentorship and guidance to deliver outstanding client solutions
- Developed and Presented Insights to key stakeholders: Crafted and shared insightful narratives and strategic recommendations to support diverse and global client base
- Key Clients: TikTok, Bang & Olufsen, Article13, Gatorade, Expedia, Coca Cola.
Head of Commercial Insight
Little Dot Studios
12.2020 - 07.2022
- Led the Commercial Insight Division: Integrated insights with sales strategies to enhance client engagement and revenue
- Spearheaded Insight Product Development: Initiated the development of new insight products, leveraging the firm’s digital content expertise to attract high-profile clients
- Collaborated on Insight Delivery: Worked closely with Data and Tech teams to refine insight delivery, ensuring high-quality, actionable outcomes for clients
- Key Clients: Expedia, Doctor Martens, Aston Martin, Betfair, BrewDog.
Senior Insight Director
We Are Social
02.2016 - 12.2020
- Managed the Insight Generation Unit: Collaborated closely with the strategy team to oversee project deliverables and enhance team performance within the Research & Insight department
- Fostered Innovative Research Environment: Cultivated an environment that supports innovative research methods and fosters continuous learning among team members
- Thought Leadership: Played a key role in defining and creating Thought Leadership content; actively presented findings and insights at industry events, including Adweek
- Key Clients: Doctor Martens, Netflix, The Walt Disney Company, Facebook, Amazon Prime, Guinness, YouTube
Social Strategist
Carat
03.2013 - 01.2016
- Developed Digital and Social Media Strategies: Created long-term strategies that significantly enhance client engagement across multiple platforms. Notably, developed a digital engagement framework for the Department for Transport, optimising communication methods with key audiences such as cyclists, motorcyclists, younger men, mothers, and teens through targeted digital and social media efforts
- Supported Insight-Driven Campaigns: Played a pivotal role in the development and execution of targeted campaigns for major clients, including the Department for Transport, General Motors, and British Gas
- Key Clients: The Department for Transport, Vauxhall, Diageo, British Gas.
Insights manager
Havas Media
10.2008 - 02.2011
- Developed and Executed Insight Strategies: Led diverse insight initiatives to gather and analyse consumer insights, directly shaping client marketing strategies through in-depth understanding of market dynamics.
Education
MA (Hons) Communication and Journalism - Communications
University of Milano Bicocca
Milano (Italy) 09.2010 - 09.2012
Bachelor of Sociology - Sociology
University of Milano Bicocca
Milano (Italy) 09.2007 - 08.2010
Certified AI Trainer -
Outlier AI
08.2024 - 10.2024
Skills
- Methodology Agnostic Approach: Skilled in working with clients to develop and refine strategies that address their specific challenges, focusing on solutions rather than fixed methodologies
- Blending Traditional & Digital Insight: Experienced in combining qualitative and quantitative research with digital ethnography to get fuller picture of people’s lives
- Insight-Driven Creative Strategy: Proficient in understanding audience behaviours, community dynamics, and cultural trends, and translating these into strategic insights
- Client & Team Leadership: Leading and mentoring team members across countries, and working closely with clients
- Tools: Highly skilled in utilising diverse range of tools, including survey platform, social listening and search tools, audience analytics tools and AI-powered/LLM platforms
Languages
English
Proficient (C2)
Italian
Proficient (C2)
Accomplishments
- The Digital Connection Score Report (2021): Authored an industry-recognised report that benchmarked digital engagement across sectors, positioning the agency as a thought leader in digital content strategy.
- We Are Gen Z: Their Power and Their Paradox (2019): Authored an ethnographic study on Gen Z, influencing client strategies at major brands like Netflix and Lululemon.
Timeline
Certified AI Trainer -
Outlier AI
08.2024 - 10.2024
Director, Insight Consultancy
Yonder Consulting
07.2023 - Current
Global Insight Director
Convosphere
08.2022 - 06.2023
Head of Commercial Insight
Little Dot Studios
12.2020 - 07.2022
Senior Insight Director
We Are Social
02.2016 - 12.2020
Social Strategist
Carat
03.2013 - 01.2016
MA (Hons) Communication and Journalism - Communications
University of Milano Bicocca
09.2010 - 09.2012
Insights manager
Havas Media
10.2008 - 02.2011
Bachelor of Sociology - Sociology
University of Milano Bicocca
09.2007 - 08.2010
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