Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Ali Duzgun

Ali Duzgun

Marketing Manager
Reading

Summary

Dynamic and customer-focused marketing professional with over 15 years of experience delivering high-quality, results-driven marketing strategies. Expertise in event management, strategic planning, social media, SEO, SEM, and identifying emerging market trends to drive business growth. A collaborative team player with a strong background in marketing management, advertising, public relations, and event execution. Proven leadership skills, seeking to apply expertise in brand strategy and consumer insights management to deliver impactful results and elevate brand presence.

Overview

17
17
years of professional experience

Work History

Head of Sales & Marketing

Purple BP
07.2024 - Current
  • Lead the redefinition of the agency's product portfolio, including the selection of key suppliers such as Hasbro, Paramount, and other major brands.
  • Enhance customer data strategies and develop comprehensive customer engagement initiatives.
  • Oversee the sales Eastern Europe of created events, ensuring high engagement and success rates across the agency's portfolio.
  • Maintain and update the agency's client network, fostering strong, long-term relationships.
  • Develop new event ideas and concepts, aligning with current market trends and client needs.
  • Create and implement marketing plans that drive business growth, including digital marketing strategies and social media campaigns.
  • Manage the agency's digital presence, ensuring alignment with brand identity and target audience.
  • Supervise digital advertising campaigns, optimizing for performance and ROI.

Marketing Manager

skylandhom
04.2023 - 06.2024
  • Creating a full-funnel marketing plan that's aligned to marketing and acquisition, strategies, priority targets, and focused on market trends
  • Managed to all marketing activities on ATL, BTL, PR, digital for Mall
  • Updated and maintained websites to required quality standards with SEO for increased conversions
  • Key Achievement: 200% growth in website visitors and 100% increase in time on site
  • Creating and operating unique event and organization within the mall Making the mall point of attraction, increasing top of mind awareness with 360 degree and cost-effective communication strategy sales and footfall driven
  • Key Achievement: With the InspirationX event, the number of daily footfall increased by 120%
  • Maximised outreach by implementing marketing strategies to grow customer base

Business Manager

Dekk - C-PACES
06.2021 - 04.2023
  • Managed lease, contract and operation processes with the tenants (8 brands) that make up Dekk FoodHall
  • Creating annual communication strategies and broadcasting them for the target audience, by leading communications budget and coordinating advertising agencies, in accordance with the marketing communications plans and promotions
  • Elevated new business opportunities, implementing effective networking strategies
  • Key Achievements: A sales cube created within DEKK FoodHall in collaboration with Jack & Jones
  • Annual revenue of £300K was generated
  • Planned, organised and executed promotional events
  • Key Achievements: The number of footfall at Dekk increased by 60% with the event called Ex-Lover Bazaar
  • Boosted profit opportunities, analysing cost, contract performance and risk for corrective action
  • Managed business operations for 11 -employee company generating £1M in yearly revenue

Project Manager

Biber Event Company
07.2016 - 04.2020
  • Developing event proposals in line with the marketing goals and strategies of each brand in the agency portfolio, projecting these proposals and presenting them to the customer
  • Key Achievement: The number of customers given new offers increased by 50%
  • Obtaining permits in line with project needs, supplier management, project-based team building, meeting and following production-decor-printed material needs
  • Designed and implemented robust implementation plans for cross-functional programmes and kept tasks compliant with expected outcomes
  • Reported project status and financial updates to stakeholders and collected feedback
  • Managed client expectations with professional, considered approach to projects
  • Built collaborative working relationships with project teams
  • Applied successful project management techniques to enable project delivery within budgetary and time constraints

Marketing Supervisor

Sinpaş Real Estate
05.2014 - 07.2016
  • Develop and leverage an in-depth understanding of customer needs through market research and understanding customer insights, Identify market and competitive trends in real estate industry that are seen as opportunities for the company
  • Developing marketing plan in align with the brand strategy to differentiate from the competition and drive growth and loyalty
  • Selected advertising sites and media channels to measure compatibility with brand
  • Wrote and edited creative and technical content across various mediums to reach out to consumers
  • Adapted marketing plans in response to data tracking efforts to raise brand awareness
  • Develop campaigns in order to improve customer retention, satisfaction, engagement, loyalty and acquisition
  • Continuously tracking sales and proposing necessary actions such as promotions when necessary
  • Managed the marketing budget

Marketing Specialist

Kanyon
04.2008 - 12.2013
  • Marketing calendar of activities planned under the promotion, operation, perform reporting; event planning, publicity and operating
  • Coordinating all agencies (adv, CRM, PR, Social Media ext.)
  • Monitoring and reporting to annual marketing budget
  • Screened and approved marketing campaigns and plans before implementation to meet target goals
  • Using alternative promotion channel; developing and implementing appropriate projects about new communication technologies (.mobi, iPhone application, social media project ext.)
  • Creating new marketing ideas and events; reporting to marketing manager

Education

Master of Science - Marketing Management

Istanbul University Institute of Business Economics
Istanbul
04.2001 - 01.2011

Bachelor of Science - Communications

Anadolu University
Eskisehir
04.2001 -

Skills

  • Communication
  • Presentation
  • Forecasting
  • Decision Making and Negotiation
  • Problem-solving
  • Event Planning and Execution
  • Marketing Strategy Development
  • Retail Marketing
  • Partnership Marketing
  • Brand Marketing
  • Customer Relationship

Personal Information

  • Date of Birth: 06/24/81
  • Nationality: Turkish

Timeline

Head of Sales & Marketing

Purple BP
07.2024 - Current

Marketing Manager

skylandhom
04.2023 - 06.2024

Business Manager

Dekk - C-PACES
06.2021 - 04.2023

Project Manager

Biber Event Company
07.2016 - 04.2020

Marketing Supervisor

Sinpaş Real Estate
05.2014 - 07.2016

Marketing Specialist

Kanyon
04.2008 - 12.2013

Master of Science - Marketing Management

Istanbul University Institute of Business Economics
04.2001 - 01.2011

Bachelor of Science - Communications

Anadolu University
04.2001 -

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Ali DuzgunMarketing Manager