Alfreda Maxwell
London,City of London
Summary
Multidisciplinary performer, songwriter and creative producer with a background in building original live and visual work. Began career through music and performance, developing a strong interest in narrative, character and audience experience. Progressed into writing, directing and producing original cabaret, music-led projects and private events, and is now expanding into screen storytelling and filmmaking.
Overview
4
4
years of professional experience
1
1
Certification
Work history
Writer, Director & Producer - Bedroom Tales
House of Koko
London, UK
2023.10 - Current
- Conceived and delivered a recurring cabaret series combining music, character, narrative and live performance
- Directed performers and structured each show as a cohesive narrative experience
- Collaborated with venue staff and technical teams to realise lighting, sound and staging requirements
- Employed and managed a freelance production team, including musicians, technicians and creatives
- Oversaw production logistics including rehearsals, scheduling and live delivery
Co-Founder & Creative Director
Maxwell & Morton
London
2021.12 - Current
- Co founded and run a private party and event production business delivering bespoke experiences for UHNW clients
- Conceived original event concepts tailored to individual clients, locations and narratives
- Led creative direction across theme, atmosphere, pacing and guest experience
- Planned and produced high-end private parties and events from initial concept through to live execution
- Hired, briefed, and managed production teams, performers and technical staff
- Oversaw logistics including scheduling, run of show, site coordination and live delivery
- Balanced creative vision with discretion, client requirements and operational execution
- Developed strong instincts for audience psychology, timing and immersive experience design
Education
A-Levels -
Hampstead Fine Arts College
London 09/2014 - 07/2016
Diploma of Higher Education - Music
Academy of Contemporary Music
London 09/2016 - 06/2017
Skills
Directing & Storytelling
- Narrative development and story structuring
- Character creation and voice
- Directing performers (comedic, musical and character led work)
- Tone, pacing and rhythm (live and screen based storytelling)
Writing
- Scriptwriting (comedy, satire, episodic formats)
- Long form story and world building
Creative Direction
- Concept development and visual world building
- Translating abstract ideas into executable creative plans
- Shaping audience experience
Production and Leadership
- Producing live and screen adjacent projects from concept to delivery
- Hiring and managing freelance creative and technical teams
- Rehearsal planning, scheduling and run of show coordination
Performance for Stage and Camera
- Acting and performing for camera (from being a musician)
- Live performance and audience engagement
- Integrating performance within narrative frameworks
Collaboration
- Working closely with producers, musicians, technicians and creatives
- Communicating vision clearly across multiple creative disciplines
- Giving and receiving feedback
Affiliations
- Singing
- Acting
- Editing
Certification
Multiple sold out headline shows as performer 'Alfreda' at House of Koko, The Troubadour, The Shacklewell Arms
Creator and director of recurring cabaret residency at House of KOKO
Languages
English
Native
References
References available upon request.
Timeline
Writer, Director & Producer - Bedroom Tales
House of Koko
2023.10 - Current
Co-Founder & Creative Director
Maxwell & Morton
2021.12 - Current
A-Levels -
Hampstead Fine Arts College
09/2014 - 07/2016
Diploma of Higher Education - Music
Academy of Contemporary Music
09/2016 - 06/2017