Alfie Fowler
Portland,Dorset
Summary
Experienced multi-site retail leader with a strong background in operations, training, and people development. Proven track record of driving standards, improving performance, and building high-performing teams across fast-paced hospitality environments. Known for clear communication, hands-on leadership, and a calm, customer-focused approach.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work history
Area manager
EGspresso Starbucks
South West
10.2024 - Current
- Led, coached, and developed Store Managers across a multi-site retail area, strengthening leadership capability and driving consistent delivery of operational, service, and brand standards.
- Built strong relationships with area teams, gaining a deep understanding of individual store challenges and identifying opportunities to improve customer experience and operational performance.
- Analysed customer insights, partner feedback, and financial data to identify growth opportunities, improve profitability, and influence strategic decision-making across the district.
- Championed Starbucks’ culture and values, fostering a supportive, inclusive, people-focused environment centred around shared goals and partner development.
- Drove consistent execution of company programmes, new initiatives, and change management activities, ensuring smooth implementation and alignment across all stores.
- Held responsibility for multi-store P&L performance, delivering results through effective labour management, cost control, and commercially focused decision-making.
- Supported Store Managers through ongoing coaching, performance conversations, succession planning, and development planning to strengthen store-level leadership pipelines.
- Communicated clearly and concisely with store teams and cross-functional partners, ensuring alignment on goals, expectations, and operational priorities.
- Role-modelled personal and professional growth, promoting continuous learning, operational excellence, and a mindset of improvement throughout the area.
- Worked flexibly across early mornings, evenings, and weekends to support store operations, monitor performance, and maintain a strong presence in the market
Training and development coordinator
EGspresso Starbucks
South Region
10.2023 - 09.2024
- Delivered engaging, insightful training that consistently reinforced Starbucks brand standards, operational behaviours, and partner expectations.
- Managed and updated comprehensive training records for multiple stores using systems such as Live Training Trackers, Attensi training platforms, and SAP Courses Tracker.
- Identified training priorities across Two Regions, creating tailored training plans and delivering development programmes including Site Manager courses and Supervisor Skills training.
- Promoted a positive learning Culture by encouraging partner engagement with new programmes, operational updates, and ongoing developments.
- Communicated effective strategies to reduce food waste through accurate record-keeping and operational best practices.
- Coached partners and managers on company policies and procedures, supporting skill development and consistency of standards.
- Tracked new managers’ training progress via in-store visits, training logs, and structured development checkpoints, providing targeted coaching and feedback.
- Assisted in creating and refining training materials, SOPs, and operational guides to support continuous improvement and standardisation across stores.
- Delivered training confidently to varied audiences, adapting coaching style, pace, and content to suit different learning needs and store environments.
Store manager
EGspresso Starbucks
Weymouth, Dorset
07.2020 - 09.2023
- Led a diverse team of supervisors and baristas, overseeing recruitment, training, coaching, and performance management to maintain high brand standards and exceptional customer service.
- Drove daily store operations, ensuring full compliance with company policies, food safety, health & safety, and cash/stock security procedures.
- Delivered commercial results through effective labour planning, stock management, and adherence to budgeted margins and KPIs.
- Analysed financial and performance data to inform operational improvements and local marketing initiatives to increase footfall and community engagement.
- Fostered a positive, inclusive store culture by motivating and empowering partners, resolving performance issues, and promoting consistent standards across the team.
- Ensured seamless communication of company updates, marketing changes, and POS implementation through team meetings and daily briefings.
- Acted as brand ambassador, maintaining a welcoming “Third Place” environment and resolving customer issues promptly and professionally.
Education
A-Levels -
Budmouth Sixth Form
Weymouth, Dorset 09.2017 - 07.2019
GCSEs -
All Saints C of E school
Weymouth, DorsetSkills
- People Leadership & Coaching
- Operational Excellence
- Training & Development
- Performance & KPI Management
- Customer Experience
- Communication & Stakeholder Engagement
- Problem Solving & Decision Making
- Compliance & Standards Management
Timeline
Area manager
EGspresso Starbucks
10.2024 - Current
Training and development coordinator
EGspresso Starbucks
10.2023 - 09.2024
Store manager
EGspresso Starbucks
07.2020 - 09.2023
A-Levels -
Budmouth Sixth Form
09.2017 - 07.2019
GCSEs -
All Saints C of E school