Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Alfie Abbott

St Helens

Summary

Entrepreneurial individual with extensive knowledge leading high-performing teams. Boosts profitability and company growth through motivational leadership with outstanding service, and smooth operational & administrative management throughout different sectors. Ambitious individual offering over 7 years of hands-on experience in the Event Industry across different industries. Successful in creating memorable experiences in Events whilst coordinating vendors and proactively resolving potential problems for seamless event execution. Excited to bring creativity, relationship building skills and strong time management skills to any role.

Overview

5
5
years of professional experience
4038
4038
years of post-secondary education

Work History

Conference and Event Sales Manager

Warrington Wolves
The Halliwell Jones Stadium
08.2024 - 05.2025
  • Led the transition of contract catering services for non-matchday sales from Elior PLC to Heathcote & Co, including full venue demobilisation and successful novation of the agreement.
  • Delivered uninterrupted matchday and event catering throughout the transition, safeguarding revenue and guest experience.
  • Negotiated cost efficiencies and service upgrades with the incoming contractor, resulting in improved value for money.
  • Developed and implemented the launch strategy for non-match day events, contributing to marketing collateral, event packages, pricing, and promotional campaigns to position The Halliwell Jones Stadium as a premier venue.
  • Achieved commercial targets by proactively selling conferences and events in alignment with the annual sales strategy, utilising market research, networking, and strategic partnerships to maximize revenue opportunities.
  • Prepared detailed event proposals, profit and loss analyses, and client contracts, ensuring financial targets were met while delivering exceptional client experiences and facilitating seamless handovers to the operations team for execution.
  • On track to deliver the £663k budget for non-match day events and exceed it by 10%, through strategic sales initiatives, accurate forecasting, and maintaining strong client relationships.
  • Implemented the use of CRM a system for improved data management and customer relations.
  • Managed key accounts, resulting in consistent revenue generation through C&E and Commercial Partnerships.

Founder & Owner

Protagonist Events
St Helens
02.2022 - 05.2025
  • Successfully launched first Live Music Event as part of the Revival Nation Event Series, delivering an unforgettable experience with Ibiza Club Classics performed by a live orchestra at the Invisible Wind Factory on Saturday, 1st June 2024
  • Generated over £21k in Revenue within 3 Months of ticket release on the Orchestral Club Classics Event with a GP of £4.5k being self funded
  • From on-the-ground leafletting to radio shows and various promotional efforts, successfully sold over 1,000 tickets to the first live music event

Wedding's & Event's Sales Executive

Hard Days Night Hotel
Liverpool, Merseyside
05.2023 - 08.2024
  • Specialised in planning and selling bespoke Weddings and Events, tailoring packages to client preferences while ensuring alignment with the Hard Days Night Hotel's unique brand identity
  • Consistently achieved sales targets by proactively identifying opportunities through market research, networking, and upselling additional services to enhance the guest experience
  • Worked closely with clients to create detailed event proposals, manage contracts, and ensure all aspects of their Weddings and Events were meticulously planned and executed to the highest standards
  • Collaborated with internal teams to deliver seamless events, maintaining excellent customer service throughout the planning and execution stages, resulting in high client satisfaction and repeat business

Assistant Sales Manager - Tiles Department

Apex Grange
Welwyn Garden City, Hertfordshire
10.2020 - 04.2023
  • Supported the sales team in achieving targets by identifying new business opportunities, managing client relationships, and ensuring seamless communication between the sales department and customers
  • Assisted in developing and implementing sales strategies, contributing to the growth of the company's market share by analysing industry trends and competitor activity
  • Managed customer enquiries and provided tailored product recommendations, ensuring high levels of customer satisfaction and repeat business while maintaining detailed records in the CRM system

Education

Diploma - Event Management, Marketing & Communications

The Event Academy
London
02.2022 - 05.2022

Diploma - Event Management

Open Study College
London

English Studies -

Mount Grace School

Skills

  • Sales Strategy Development
  • Business Management
  • Business Development
  • Customer Relationship Management
  • Stadia Sales
  • CRM & Data Management
  • Target Achievement
  • Event Budget Management
  • Catering Service Coordination
  • Marketing and Advertising
  • Crisis Management

Accomplishments

  • Revenue Generation Success, Successfully sold over 1,000 tickets for my debut event, generating £21,000 in revenue and achieving a gross profit of £4,500.
  • Liverpool Hospitality Awards 2024, Finalist for Sales & Revenue Star.
  • Managed operations for 5,000 attendees at the Queen Elizabeth II Platinum Jubilee Event. My event planning strategy was selected to host this prestigious occasion at Admiralty Arch, London.

References

References available upon request.

Timeline

Conference and Event Sales Manager

Warrington Wolves
08.2024 - 05.2025

Wedding's & Event's Sales Executive

Hard Days Night Hotel
05.2023 - 08.2024

Founder & Owner

Protagonist Events
02.2022 - 05.2025

Diploma - Event Management, Marketing & Communications

The Event Academy
02.2022 - 05.2022

Assistant Sales Manager - Tiles Department

Apex Grange
10.2020 - 04.2023

Diploma - Event Management

Open Study College

English Studies -

Mount Grace School

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