Alex G Deng
Glasgow
Summary
I am an ambitious and conscientious, driven MBA alumnus and Channel Partner Operations professional with extensive experience across global enterprise software ecosystems, specialising in Deal Registration, Lead Management, Partner Governance, and GTM Programme Operations across Europe, Emerging Markets, APAC, and LATAM.
Currently operating as a WW Deal Registration & Lead Management SME and SME Lead within the GTM Unity transformation project, supporting the strategic integration of the heritage Micro Focus and OpenText partner ecosystems, systems, governance models, and operational processes.
Proven track record in managing complex partner operations, global stakeholder engagement, Salesforce and partner ecosystem processes, compliance governance, Agile delivery support, and operational transformation initiatives. Experienced in collaborating cross-functionally with Sales, Channel, Finance, IT, and Partner teams to deliver scalable operational improvements and partner programme excellence.
MBA qualified in Leadership and Organisational Change, bringing strong analytical, communication, stakeholder management, and organisational change capabilities, combined with a proactive, adaptable, and solutions-oriented mindset.
Passionate about driving operational excellence, enabling partner-led growth, and contributing to high-performing teams through integrity, collaboration, accountability, and continuous learning.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Partner Deal Reg / Lead Management
MicroFocus is now OpenText
Newbury, Berkshire
02.2019 - Current
- WW Deal Registration and Lead Management SME, aligned to the OpenText Partner Reseller Programme across Europe, Emerging Markets, APAC, and LATAM.
- Act as the first point of contact for Channel and Alliance Partner Business Managers, Sales Executives, and Account Managers in the management of partner leads, opportunities, deal registrations, referral requests, MDF activity, and partner case management.
- Manage global lead management information, including programme budget tracking, forecasting, operational metrics, and senior management reporting.
- Daily user of Salesforce System Inspector CRM, identifying optimisation opportunities, scalability improvements, and process enhancements across the partner programme ecosystem.
- Responsible for managing and delivering GTM Partner Programme system enhancements, supporting a four-year programme roadmap across partner operations, deal registration, lead management, and partner lifecycle processes.
- SME Lead within the current GTM Unity Project, supporting the strategic integration and consolidation of the heritage Micro Focus and OpenText partner ecosystem instances, processes, governance models, and operational frameworks.
- Oversee worldwide deal registration system requirements, including audit controls, Sarbanes-Oxley (SOX) compliance, governance standards, and operational process integrity.
- Manage global deal registration defects across Agile iterations and multiple FY releases within the Partner Programme GTM model.
- Support CPQ quoting and partner payment requirements through NetSuite ERP, ensuring alignment between partner programme processes, finance operations, and downstream payment workflows.
- Support partner programme product coverage across ITOM, ADM, Cybersecurity, DevOps, Cloud, Vertica, AI and Analytics, and AMC.
- Provide direct support for partner onboarding, training requirements, GTM best practice adoption, and operational guidance for Channel Business Managers, Account Managers, Channel AEs, and internal stakeholders.
Quality Assurance Systems Analyst
FNZ UK
Edinburgh, UK
07.2018 - 01.2019
- Fully aligned with the SLDC process in collaborating on the design of product(s)
through business processes, algorithms, data models and interfaces. - Coordinating with the Senior Consultants in developing and maintaining key
systems knowledge for wealth management clients' platform functionalities/business processes vs change management requirements. - Developed and maintained knowledge of wealth management clients' platform
functionalities/business processes vs change management requirements. - Review and provide comments on the adequacy of the current Client investment
Platforms and promote specific solutions to be put forward in the present Client's
BRDs. - Analyse current Client Platform behaviour requirements and develop BSDs on new software requirements, review user stories, acceptance criteria, and
requirement traceability by mapping requirements to test cases. - The first line of contact in managing defect verification and also performing UAT Testing, Internal Testing and Regression Testing requirements.
- Effectively controlling the proprietary and confidential Project Release items to
satisfy all of Client BRD's requirements and attain client project sign-offs. - Attending all meetings and meeting participation requirements while making the contributions necessary to achieve progress on all SDLC requirements.
- Proactively maintained knowledge of system enhancements, new developments, and the delivery of future process simplification and solutions.
- Adopted industry changes impacting automation and data requirements, remaining current and compliant.
Scotland Volunteer Champion 2018
Glasgow 2018 European Championships
Glasgow, Scotland
03.2017 - 08.2018
- Selected as one of the 12 select Volunteer Champions at the 2018 Games from across all of Scotland.
- Participated as a guest speaker at the Glasgow 2018 Volunteering Programme launch, which was live on ITV and various radio stations.
- Implementation of the Volunteer Strategy Recruitment campaign to groups ranging from 10 to 200 participants.
- Part of the team assigned to conduct one-to-one interviews with all the 2018 Championship volunteer applicants at the Skills Matching sessions in Glasgow.
- Assigned to support the development of relationships with other volunteers, staff, clients, and athletes during the Glasgow 2018 European Championship.
- Post the Championships, I was appointed to the Volunteer Legacy Team to continue raising awareness of the game's legacy and future participation.
- Built and maintained relationships with key media contacts to generate a steady flow of stories.
Refugee Volunteer Speaker
Scottish Refugee Council
Glasgow, Scotland
03.2016 - 02.2018
- Main Refugee Speaker for SRC, sharing my personal, educational, and social experiences as a young asylum seeker/refugee in Scotland.
- Raising awareness of the UK asylum process, the challenges and misconceptions faced by refugees and asylum seekers, and channels for improving community tolerance of this marginalised group.
- Attending corporate meetings with Barclays Group, AON, and Belladrum Tartan Heart Festival to implement the SRC Corporate Funding strategy.
- Part of the Festival Scotland membership from 2016 to 2018 as a spokesperson for the Festival, and attending various workshops in support of SRC's work for change activities.
- Attending various community campaigns headed by SCR, including Campaigns to End Loneliness, the Young Scotland/Ireland Programme, the CIH Housing Festival, and the Refugee Festival Scotland.
- Cooperated with stakeholders to research, write, and distribute stories, images, and videos to promote the Scottish Refugee Council's reputation.
- Collaborated with colleagues to identify and communicate regular updates for increasing SRC awareness and promoting volunteering opportunities.
- Organised community forums and presentations to enhance the public image of the Scottish Refugee.
Specialist Adviser and Tribunal Representative
Glasgow North West Citizens Advice Bureau (GNWCAB)
Glasgow, Scotland
08.2008 - 06.2015
- I was the first point of contact with the CAB client and carried out one-on-one interviews to identify the client's point(s) of issue.
- A non-legal member of the CAB Tribunal Team aligned with Tribunal services on offering early advice, eligibility, evidence collection, disclosures, and case preparation.
- Provide relevant information and feedback on client issues by reference to the National Database (AdviserNet).
- Provide practical help to clients by making phone calls on their behalf, drafting letters, and filling in forms.
- Managed client solutions and expectations, including benefit checks, working tax credits, pensions, and other relevant social security entitlements.
- Worked in the Debt Management Team and supported CAB clients with their debt management, income and expenditure forms, financial assessments, and utilisation of the Common Financial Assessment Tools.
- Attended Benefit Tribunal hearings and represented Bureau clients. This included preparations and submissions, case law references, and oral representation.
- Make things better for the community, individually and collectively, through the power of good advice and by assisting in solving issues with options and solutions.
Education
MBA - Business and Strategic Management
Hamilton Campus, University of the West of Scotland (UWS)
Glasgow, GLG01-2015
Bachelor of Arts (Hons) - Business Studies with Law
Paisley Campus, University of the West of Scotland (UWS)
Glasgow, GLG01-2014
Higher National Diploma (HND) - Business Administration
Glasgow Kelvin College - City Campus
Glasgow, GLG01-2010
Skills
- Team Lead, SME, and Collaboration
- Deal Registration Management and Governance – WW
- Opportunity Management
- Partner Rebates and Sales Campaigns, WW
- NetSuite CPQ – configure, price, and quote orders
- Salesforce 'out-of-the-box state' automation capabilities
- Change and Project Management
- Process improvement and analysis
- Process documentation and SharePoint
- BI reporting, pipeline, and dashboards
- Information, requirements gathering, and analysis
- SMAX and ALM defect management
- Test cases, Jira, Confluence, and Octane
- Quality Assurance and UAT
- Arbitration and litigation, Tribunals Services
- Dispute resolution
- Case load management
- MS Office Suite
Languages
English
First Language
Swahili
Proficient
C2
Spanish
Beginner
A1
Hobbies and interests
- Volunteering and community work
- Basketball Scotland qualified Level 2 Referee and Level 1 Basketball Coaching - Highest appointments - Tri- and Four-Nations 2024–25 Scotland Select, SLBA 2024, and the 2023 SLBA Anderson Men’s Cup Finals at PlaySport Arena.
- Basketball and Football (playing, coaching, refereeing)
- Reading on leadership, organisational behaviour, and innovation.
- Spending time with my young family.
- Trying to figure out my AI acumen.
Accomplishments
- The Carnegie Trust University Scholarship 2010
- Commonwealth Master's Scholarship 2014
- Volunteer Award at the Young Scot Awards 2017
- Young Scotland Programme Speaker Invite 2018/19/24
- Young Scotland Programme 2021 Select Delegate
- Micro Focus UK Employee Rep - Collective Redundancy 2024
Certification
- Global Privacy and Data Protection 2025 certified
- Insider Threat 2025 certified
- Security Essentials 2025 certified
- UK Criminal Finances Act 2017 (2025) certified
- Personally Identifiable Information 2025 certified
- Ethics and Code of Conduct 2025 certified
Hobbies and interests
- Sports - played Local/National League basketball since 2008, basketball referee - level 2.
- Creative pursuits - reading and especially now with my kids, travelling, cooking and gaming.
- Community involvement - volunteered since 2008.
Timeline
Partner Deal Reg / Lead Management
MicroFocus is now OpenText
02.2019 - Current
Quality Assurance Systems Analyst
FNZ UK
07.2018 - 01.2019
Scotland Volunteer Champion 2018
Glasgow 2018 European Championships
03.2017 - 08.2018
Refugee Volunteer Speaker
Scottish Refugee Council
03.2016 - 02.2018
Specialist Adviser and Tribunal Representative
Glasgow North West Citizens Advice Bureau (GNWCAB)
08.2008 - 06.2015
MBA - Business and Strategic Management
Hamilton Campus, University of the West of Scotland (UWS)
Bachelor of Arts (Hons) - Business Studies with Law
Paisley Campus, University of the West of Scotland (UWS)
Higher National Diploma (HND) - Business Administration
Glasgow Kelvin College - City Campus