Alexey Bykov
Moscow,Russia
Summary
Senior Executive & General Manager with 15+ years of P&L leadership across EMEA and Asia, driving growth in complex, multi-country markets. Results-driven professional with expertise in team leadership, business development, and strategic planning. A strong track record in turning around operations, expanding market share, and building high-performing teams to deliver measurable outcomes. Committed to leveraging extensive experience to foster sustainable business development and long-term value creation.
Overview
29
29
years of professional experience
7881
7881
years of post-secondary education
Work history
Leader, UAE, Gulf, Levant, Pakistan, LIXIL IMEA
LIXIL IMEA (India, Middle East, Africa)
Dubai, United Arab Emirates
04.2024 - 12.2024
- Ensuring achievement of financial KPI's and KPO's within given markets (10 countries) and $70 MIO sales
- Led and restructured a regional organization of 60+, optimizing headcount and achieving 90% of cost-saving targets while building a high-performing team through strategic talent acquisition and mentoring.
- Directed the end-to-end commercial strategy: negotiated pivotal contracts with key national accounts, deployed channel-specific sales plans, and spearheaded a market expansion plan for senior leadership.
- Achieved operational excellence by implementing effective business plans.
- Changing the distribution set-up, improving business growth and profitability for LIXIL and partners
- Executed successful product launches, strengthening market position
- Revitalized the Project Sales Channel through a strategic restructuring, projecting a 20% growth for FY2025.
- Successfully launched the premium Grohe SPA brand in the UAE and Oman, strengthening market positioning and capturing a new, high-value customer segment.
- Championed process improvements, increasing operational efficiency
- Increased customer satisfaction by resolving availability issues.
- Spearheaded market expansion plan for senior leadership, including sales planning, marketing and product research
- Grohe SPA premium brand launch in UAE and Oman
- Promoted corporate culture, achieving higher employee engagement levels.
- Led and managed administrative staff to maintain smooth daily operations
- Represented organisation at seminars, conferences, business events, etc.
Leader, Middle East, LIXIL EMENA
LIXIL MENA (Middle East and North Africa)
Dubai, UAE
04.2023 - 04.2024
- Ensuring achievement of financial KPI's and KPO's within given markets (11 countries) and $170 MIO sales
- Managing team of 100+ people, negotiating with key customers, developing and deploying commercial strategy within sales channels.
- Delivering targets on Saudi Arabia growth via focusing on GIGA project pipeline growth (+50%) and launching the Grohe branded local assembly production project.
- Negotiations with Saudi Government officials in purpose to get support and preferences for foreign investors
- Extension of distribution network, improving customer relations and business re-launch with Al Hyat company
- Execution of customer events, new showroom openings, setting up and opening of Grohe Regional Service Center and Grohe installer vocational training Center (Grohe GIVE initiative) in Jeddah
- Drove revenue growth by capitalising on emerging market trends
- Executed successful product launches, strengthening market position
- Delivered superior customer service, resulting in increased client retention
- Demonstrated respect, friendliness and willingness to help wherever needed
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions
Leader for Russia, Belarus, Central Asia and Caucasus, LIXIL EMENA
GROHE part of LIXIL
Moscow, Russia
09.2011 - 03.2023
- Ensuring achievement of financial KPI's and KPO's within given markets Russia, Belarus, Central Asia, Caucasus, Mongolia (11 countries) and 100+ MIO Euro sales
- Managing team of 90+ people, negotiating with key customers, developing and deploying commercial strategy within sales channels
- GM responsibilities in Grohe Russia from Aug 2011 to Dec 2022, directly communicating with state officials, Tax inspection, etc.
- In March 2016 I was promoted from managing the Russian & Belarus market to leading a broader region, adding Central Asia and the Caucasus to my responsibilities.
- Organizational restructuring, HC optimization, cost saving targets achieved
- Optimization of distribution network, improving sales and profits (double digit YoY )
- Restructuring and reinforcing regional sales teams bringing stable growth
- Significant customer satisfaction increase by resolving availability issues & using opportunities of Grohe Russia warehouse (3PL)
- Opening of Grohe Installers vocational training centers ( 5 - 10 per fiscal year)
- Supported team by demonstrating respect and corporate values
- Attended industry events to represent company activity and grow partner networks
- Active participation in BMVA (Bathroom Manufacturers & Vendors Association) to align EU / TUV standards with newly developed Russian State Standards (GOST)
Head of Representative Office in Russia
GROHE part of LIXIL
Moscow, Russia
10.2011 - 12.2022
- Rep. office was non-profit legal entity
- Extended Grohe Service coverage along region / countries / territories
- Provided excellent customer service, regular commendations from clients and end consumers
- Grohe brand protection activities (IP rights, etc.)
- Coordination with Grohe HQ on formal or strategic development topics
- Managed daily operations of legal entity ensuring smooth workflow and coordination
Sales Director, Russian Operations
GROHE part of LIXIL
Moscow, Russia
10.2010 - 08.2011
- Ensuring achievement of financial KPI's within given markets (10 countries) and 40 MIO EUR sales
- Managing of 25+ sales team and 80+ DIY promoters,
- Negotiating with key customers and distributors, developing and deploying commercial strategy within sales channels.
- Successful launch of the Project sales channel (B2B)
- Directed multi-channel marketing campaigns, boosting product exposure
- Developing strategic sales plans to enhance market share
- Streamlined sales processes and sales structures to improve operational efficiency.
- Piloted competitive intelligence initiatives to maintain industry edge.
- Showroom excellence and GBS program development in order to improve brand proposition and showroom owners motivation
New Equipment operations Director
OTIS (MOS OTIS)
Moscow, Russia
09.2005 - 10.2010
- Ensuring achievement of financial KPI's within biggest Russian market: Moscow and Moscow region from $130 to $200 MIO sales
- Managing of team: 15+ in sales department and 80+ in installation branch
- Responsibility on Safety, Field Service Excellence, Compliance programs
- Negotiating with key customers
- Developing strategic sales plans to enhance market share
- Streamlined sales and installation processes and structures to improve operational efficiency, reduction of own installation branch during the economy crisis of 2008-09
- Led cross-functional teams for improved productivity and increased revenue.
- Streamlined business processes with innovative thinking, leading to enhanced performance, implementation of scaffold less elevator installation process in Moscow region
- Conducted budget monitoring activities to ensure financial stability of operations.
- Motivated team members by providing mentoring and development opportunities.
- Maintained organisational compliance with applicable legislation and regulations.
OTIS Russia Sales Director
OTIS
Moscow, Russia
01.2003 - 09.2005
- Led successful product launches, increasing brand visibility.
- Drove process improvements by implementing innovative sales strategies.
- Elevated customer satisfaction levels with proactive client management, CRM launch
- Identified new business opportunities, gaining the market share offering China made Otis elevators and escalators, boosting company expansion. Imported equipment sales increase +15% achieved
- Developed strategic sales plans to enhance market presence.
- Championed staff training programmes, enhancing overall team competency.
- Functional management of 50+ sales team members across the Russian region.
Major Projects Sales manager
OTIS
Moscow, Russia
01.2001 - 01.2003
- Direct management of 7+ sales team members in Moscow region.
- Delivering sales KPI's, target 50% major projects gained by OTIS achieved
- Provided timely reports to superiors, facilitating informed decision-making.
- Facilitated training programmes to enhance team competence.
- Coordinated multi-disciplinary teams for project completion.
Sales manager in CIS Countries
OTIS
Moscow, Russia
01.1998 - 01.2001
- Sales KPI's and business growth 15% YoY achieved
- Developed robust client relationships for improved business growth.
- Achieved increased customer satisfaction by implementing innovative sales strategies and products
- Enhanced market penetration with effective territory management.
- Managed key accounts, resulting in consistent revenue generation.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Maintained ownership of the sales pipeline, sourcing and developing new business opportunities to drive sales.
Sales engineer
OTIS
Moscow, Russia
07.1995 - 05.1999
- Collaborated extensively with cross-functional teams, facilitating smooth workflow processes.
- Resolved escalated customer issues, ensuring satisfaction and repeat business.
- Enhanced customer experience by providing detailed product information and demonstrations.
- Negotiated favourable contract terms, achieving mutually beneficial d
Education
Corporate Management in a modern environment
School of the General Manager (Aktion-MTSFER)
Moscow03.2018
MBA - Management, finance, etc.
International Management Institute St. Petersburg
St. Petersburg / Russia 02/1997 - 11/1998
Master's degree - Radio engineering
A.F. Mozhaisky Military Engineering Institute (A.F. Mozhaisky Military Space Academy)
St. Petersburg 06/1983 - 06/1988
Secondary Education - profound learning of English
Secondary Education School 77
Perm / Russia 09/1973 - 05/1983
OTIS professional development Program
OTIS University program
6 international locations 1998 - 2000
Skills
Leadership & Strategy: Strategic Planning, P&L Management, Business Turnaround, Organizational Design, Market Expansion, M&A Integration
Commercial Excellence: Business Development, Key Account Management, Negotiation, Channel Strategy, Upselling, Competitive Intelligence
Operations: Operations Management, Process Improvement, Supply Chain & 3PL, Project Management
Soft Skills: Team Leadership & Building, Calm Under Pressure, Cross-Cultural Communication
Affiliations
- International travel, cultural exploration, itinerary planning, and discovering new cultures.
- Coastal cruising and maritime voyages.
- Recreational boating, sailing, and watercraft handling.
- Long-distance and cross-country cycling
Accomplishments
Earned repeated recognition from GROHE/LIXIL HQ through multiple annual awards, highlighting a proven track record of exceeding expectations. Key accolades include "Best Regional Sales Team," "Best DIY Sales Team," and awards for outstanding project sales performance, successful market expansion, and consistently overachieving on growth targets
Languages
Russian
Native
English
Fluent
Timeline
Leader, UAE, Gulf, Levant, Pakistan, LIXIL IMEA
LIXIL IMEA (India, Middle East, Africa)
04.2024 - 12.2024
Leader, Middle East, LIXIL EMENA
LIXIL MENA (Middle East and North Africa)
04.2023 - 04.2024
Head of Representative Office in Russia
GROHE part of LIXIL
10.2011 - 12.2022
Leader for Russia, Belarus, Central Asia and Caucasus, LIXIL EMENA
GROHE part of LIXIL
09.2011 - 03.2023
Sales Director, Russian Operations
GROHE part of LIXIL
10.2010 - 08.2011
New Equipment operations Director
OTIS (MOS OTIS)
09.2005 - 10.2010
OTIS Russia Sales Director
OTIS
01.2003 - 09.2005
Major Projects Sales manager
OTIS
01.2001 - 01.2003
Sales manager in CIS Countries
OTIS
01.1998 - 01.2001
Sales engineer
OTIS
07.1995 - 05.1999
Corporate Management in a modern environment
School of the General Manager (Aktion-MTSFER)
MBA - Management, finance, etc.
International Management Institute St. Petersburg
02/1997 - 11/1998
Master's degree - Radio engineering
A.F. Mozhaisky Military Engineering Institute (A.F. Mozhaisky Military Space Academy)
06/1983 - 06/1988
Secondary Education - profound learning of English
Secondary Education School 77
09/1973 - 05/1983
OTIS professional development Program
OTIS University program
1998 - 2000