Alexandra Sclafani

• Manage Instagram and TikTok accounts for 10+ Scotsman venues across the North of Scotland, tailoring content to each venue’s goals.
• Plan, create, and publish engaging content, including photography and video, to support campaigns, promotions, and event sales, increasing social engagement.
• Collaborate closely with sales and marketing teams to ensure timely and accurate promotion of campaigns and events.
• Develop and implement social media strategies to boost online engagement, venue visibility, and event attendance, while capturing high-quality on-site content.

• Support prospective students through online chats, events, and social media, sharing insights on student life, courses, and the application process.
• Create engaging content for Abertay’s digital channels to showcase student experiences and opportunities.
• Participate in panels and outreach activities to provide peer-to-peer guidance and build a sense of belonging.

• Executed quality illustrations for print and digital campaigns to increase brand visibility.
• Conceptualised and executed vibrant marketing collateral, boosting public awareness.

• Managed socials & planned promotional events for product launches.
• Utilised Google Analytics tools to monitor website performance effectively while creating digital content.
• Conducted competitor analysis, gaining insights into industry trends and tactics, conducte meetings.

• Managed the company's socials, led team meetings, and created digital content, resulting in more coordinated efforts towards achieving company goals.
• Conducted comprehensive competitor analyses to stay ahead in market trends.
• Implemented effective SEO strategies on the business website.

Locations:
Holyrood Palace, Queen's Garden Party 2022
- The Gleaneagles Hotel, Auchterarder PH3 1NF
- Murrayfield Stadium, Roseburn St, Edinburgh EH12 6PJ
- P&G Live, Event Venue, E BURN Rd, Aberdeen AB21 9FX
- V&A Dundee, 1 Riverside Esplanade, DD1 4EZ
- Royal College of Physicians of Edinburgh, 11 Queen St,
Edinburgh EH2 1JQ

Provided excellent service to a diverse range of customers, ensuring a pleasant dining experience and a high level of customer satisfaction

• Handled appointment scheduling to ensure smooth daily operations.
• Ensured the availability of up-to-date content on company brochures and promotional material for prospective clients' use.
• Directed visitors and clients to appropriate staff, ensuring efficient service delivery.