Alexandra Robu
BASILDON,UK
Summary
Accomplished finance professional with 10+ years expertise in FP&A, budgeting and forecasting, and commercial finance. Demonstrates proficiency in pricing strategy, financial modelling, and cost accounting to drive profitability analysis and effective management reporting. Skilled in business partnering and KPI reporting, with a strong command of OPEX & CAPEX management under IFRS standards. Advanced Excel capabilities enhance analytical precision and strategic decision-making. Committed to leveraging financial acumen to support organisational growth and optimise resource allocation.
Overview
14
14
years of professional experience
Work history
Senior international trade manager
Panilino
2025.04 - Current
- Conducted market research to identify international business opportunities and strategic partners.
- Led commercial negotiations with overseas customers and suppliers, securing trade agreements covering pricing, delivery terms and discount structures.
- Successfully launched products into international markets, supporting business expansion and revenue growth.
- Managed the end-to-end import process, coordinating suppliers, logistics providers and internal stakeholders to ensure timely product availability.
- Monitored post-import sales performance, resolving customer issues and driving commercial improvements.
- Built strong relationships with key customers and collaborated with Sales, Supply Chain and Finance teams to support profitability and business growth.
Senior Commercial Finance Manager – (FMCG) Bakery & Confectionary
Panilino SRL
2018.02 - 2026.04
- Led budgeting and forecasting.
- Produced management reports on revenue, OPEX, and CAPEX to inform decision-making.
- Developed pricing and costing models to enhance profitability and competitiveness.
- Collaborated with senior management to align on strategic initiatives.
- Negotiated commercial terms and managed import processes.
- Designed payroll models aligned with KPIs to optimise resource allocation.
Commercial Finance Business Partner – (FMCG) Meat
Rogob SRL
2014.08 - 2018.01
- Prepared P&L and profitability analysis.
- Developed pricing models.
- Supported costing methodologies.
- Produced monthly management reports, providing insights to support decision-making and performance evaluation.
- Led annual budgeting process for department, aligning financial goals with strategic objectives.
Financial Analyst – (TMT) Technology, Media & Telecommunications
StarNet SRL
2013.01 - 2014.06
- Supported intercompany financial reporting to enhance transparency and accuracy in financial statements.
- Prepared detailed budget execution reports to ensure alignment with financial objectives.
- Developed comprehensive bonus calculation models to facilitate accurate performance-based compensation.
Education
Master's Degree - Marketing Management
Academy of Economic Studies of Moldova
Bachelor's Degree - Finance & Banking
Moldova State University
Master's Degree - Public Finance & Taxation
Moldova State University
Skills
- Commercial Finance
- FP&A
- Financial planning
- Financial Modelling
- Pricing Strategy
- Profitability Analysis
- Cost Accounting
- OPEX & CAPEX
- KPI Reporting
- Management Reporting
- Business Partnering
- IFRS
- Advanced Excel
Languages
English
Advanced
Romanian
Native
Russian
Advanced
Timeline
Senior international trade manager
Panilino
2025.04 - Current
Senior Commercial Finance Manager – (FMCG) Bakery & Confectionary
Panilino SRL
2018.02 - 2026.04
Commercial Finance Business Partner – (FMCG) Meat
Rogob SRL
2014.08 - 2018.01
Financial Analyst – (TMT) Technology, Media & Telecommunications
StarNet SRL
2013.01 - 2014.06
Master's Degree - Marketing Management
Academy of Economic Studies of Moldova
Bachelor's Degree - Finance & Banking
Moldova State University
Master's Degree - Public Finance & Taxation
Moldova State University