Alexandra Melbourne
Whitley ,North Yorkshire
Summary
Experienced Sales Director bringing 13 years' experience in revenue generation and managing teams. Talented leader with proven strengths in management, high-performing team leadership and key business development. Demonstrated proficiency with market trend analysis, sales forecasting and profit-generating strategies. Ambitious, entrepreneurial, technically minded, organised and dedicated, with a talent for problem-solving, excelling in fast-paced environments.
Overview
15
15
years of professional experience
Work History
Head of Sales UK and Europe
Detectamet Ltd
Pocklington, East Riding of Yorkshire
01.2025 - 04.2025
- Improved customer relations by implementing effective communication strategies.
- Launched new product lines, resulting in increased market share.
- Streamlined sales processes to increase operational efficiency.
- Transformed struggling sales division into profitable entity through focused strategy and strong leadership.
- Implemented robust reporting systems, improving transparency and aiding strategic decision-making.
- Identified potential business opportunities through thorough analysis of market trends.
- Demonstrated exceptional leadership whilst overseeing regional sales operations across multiple branches.
- Managed a successful sales team, ensuring consistent performance.
Sales Director
YFN Global Ltd (Health Tech)
01.2021 - 10.2024
- Creating and implementing a sales strategy
- Setting strategic goals
- Customer analysis and reports
- Ensuring sales growth and profitability
- Customer service and management of major accounts,
- P&L Management
- Analysed sales to identify top-performing products.
- Analysed sales reports to identify trends and update strategies.
- Carried out sales visits to current and prospective customers.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
- Monitored sales and account management team performance, providing effective training to help reach revenue and profit targets.
- Managed a team of 3 BDMs/AMs, driving performance with motivational strategies to exceed sales targets.
Customer Success Team Manager
Smoothwall Ltd (EdTech/SaaS/Cyber Security)
01.2019 - 01.2021
- Team Management
- Supported existing large customers (monthly revenue of 1.3M) with increased focus on client retention and development
- Streamlined operations, leading to increased team performance.
- Complaint handling
- Ensuring low churn scores across the client base
- Financial forecasting
- Evaluated customer feedback and presented findings to stakeholders to improve retention strategy.
- Steered customer activity to meet business drivers and growth aims.
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
- Made growth-focused recommendations to increase account ROI.
- Balanced company and client priorities to achieve mutually beneficial arrangements.
- Drove customer experiences through targeted insights analysis.
- Optimised return on investment to improve client satisfaction and loyalty.
- Built meaningful client relationships using a multi-channel approach.
- Led strategic business reviews to recognise successes and facilitate continued growth.
Commercial Development Manager
GFS DistributionLtd (Logistics)
01.2017 - 01.2019
- Managed a team of 4/5 Account Managers
- Managed contracts with suppliers and partners
- Developed a portfolio of clients in a defined geographical area
- Ensured that sales and revenue targets are met,
- Implemented a new sales plan and call cycle
- Successfully delivered on tasks within tight deadlines.
- Increased customer satisfaction by resolving issues.
- Improved efficiency and productivity by acquiring new skills.
- Oversaw daily operations to achieve high productivity levels.
Sales Manager
TNT UK (Logistics)
01.2015 - 01.2017
- Managed a team of internal Sales Operators
- Sales project management, P + L management
- Carried out sales visits to current and prospective customers.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Achieved exceptional client satisfaction feedback and ratings.
- Identified and qualified new sales prospects to continually meet targets.
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
Technical Sales Executive
Golden Valley Pallet Wrap Specialists (Packaging)
09.2010 - 01.2015
- Provided customer feedback on products to improve quality and design of productsArranged regular meetings with existing and potential clients to engage with new products and services.
- Sourced new clients through targeted research and networking.
- Carried out on-site audits of existing machinery and pallet wrap usage
- Monitored competitor activity to remain ahead of market trends and prices.
- Recorded sales for goods and service performance monitoring.
- Built rapport with new and existing customers to boost client retention.
- Initiated new business through tactical prospecting.
- Built long-term relationships with customers and generated referrals from existing clients.
- Generated new leads and opportunities to maximise revenue.
- Generated sales forecasts to inform resource allocation and project management.
- Worked with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels.
Education
Diploma of Higher Education - Sales Management Level 7
SOH
2023
Diploma of Higher Education - Human Resources - CIPD Level 5
Learn Direct
2024
Bachelor of Business Administration - Business
Budapest Metropolitan University
Budapest 2010
A levels - English, History, Maths, PE
Budapest Fasori Secondary School
Budapest2008
Skills
- Team Management
- Strategy Implementation
- Recruitment
- Team Leadership
- Interpersonal communication
- Relationship Management
- Business development
- Account management
- B2B Marketing
- Networking and relationship building
- Sales strategies
- Complex negotiations
- Sales forecasting
Timeline
Head of Sales UK and Europe
Detectamet Ltd
01.2025 - 04.2025
Sales Director
YFN Global Ltd (Health Tech)
01.2021 - 10.2024
Customer Success Team Manager
Smoothwall Ltd (EdTech/SaaS/Cyber Security)
01.2019 - 01.2021
Commercial Development Manager
GFS DistributionLtd (Logistics)
01.2017 - 01.2019
Sales Manager
TNT UK (Logistics)
01.2015 - 01.2017
Technical Sales Executive
Golden Valley Pallet Wrap Specialists (Packaging)
09.2010 - 01.2015
Diploma of Higher Education - Sales Management Level 7
SOH
Diploma of Higher Education - Human Resources - CIPD Level 5
Learn Direct
Bachelor of Business Administration - Business
Budapest Metropolitan University
A levels - English, History, Maths, PE
Budapest Fasori Secondary School
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