Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Volunteer- Voices of Hope UK
Timeline
Generic

Alexandra Kocovska Cipriani

London,Kingston

Summary

Entrepreneur with 8 years of expertise in brand development, public relations, and strategic marketing. Experienced in elevating brand visibility through innovative campaigns, influencer collaborations, and impactful storytelling. Skilled in event coordination, audience engagement, and crafting strategies that drive growth and build meaningful connections.

Overview

11
11
years of professional experience

Work History

Founder

Arcminute
London
01.2016 - 09.2024
  • Orchestrated partnerships/events with sports, music, key industry personnel and media outlets, significantly boosting brand visibility.
  • Oversaw social media community engagement and content strategy, achieving 20% annual growth in following.
  • Created engaging marketing materials, driving campaign and brand awareness, aiding the brand being picked up by 12 global retailers including JD Sports, Topshop, ASOS, and USC.
  • Secured editorial placements with 20+ domestic and international publications including The Independent, Viper Magazine, Hunger Magazine, Esquire, and Men's Health.
  • Directed and produced E-commerce and digital marketing materials to support sales and branding initiatives.
  • Capitalised on social media platforms to recruit key influencers, spot new trends, and approach clients.
  • Defined scope for a wide range of projects within Arcminute, spanning creative, marketing, and supply chain departments.
  • Developed compelling press materials and coordinated press releases to support marketing campaigns.
  • Represented Arcminute at trade fairs and corporate events, fostering valuable client and partner relationships.
  • Oversaw product development to maintain market positioning.
  • Optimised daily operations to achieve maximum efficiency and cost-effectiveness.

Lettings and Sales Assistant

Villagio Vista/TEDC Group
Accra, Ghana
11.2013 - 01.2014
  • Maximized sales opportunities by effectively communicating property value propositions.
  • Managed client correspondence and arranged property viewings, supporting senior management in negotiations.
  • Drafted detailed reports on project progress and outcomes to support team decision-making.

Education

Bachelor of Arts - Business of Fashion

Istitutto Marangoni
London
09/2014 - 07/2018

Foundation Degree in Arts - Art and Design

Istituto Marangoni
London
01/2014 - 09/2014

High School Diploma -

Lincoln Community School
London

Skills


  • Public relations and media outreach
  • Strategic marketing and campaign management
  • Event coordination and client relations
  • Trend analysis and influencer marketing
  • Supply chain optimisation and vendor negotiations
  • Brand building and development
  • Team management


Affiliations

  • Volunteering
  • Music
  • Fashion
  • Art

Languages

English
Native
Macedonian
Fluent

Volunteer- Voices of Hope UK

As a volunteer at Voices of hope, I collaborate with a dedicated team at the Sisterhood Sanctuary to create a safe and nurturing environment for women. Offering a range of services, including manicure stations, creative activities, and a healthy lunch, all aimed at fostering relaxation and community. Working closely with like-minded individuals, we strive to ensure each woman feels welcome and supported. This experience has been incredibly rewarding, allowing me to contribute to a space where women can connect and find comfort.

Timeline

Founder

Arcminute
01.2016 - 09.2024

Lettings and Sales Assistant

Villagio Vista/TEDC Group
11.2013 - 01.2014

Bachelor of Arts - Business of Fashion

Istitutto Marangoni
09/2014 - 07/2018

Foundation Degree in Arts - Art and Design

Istituto Marangoni
01/2014 - 09/2014

High School Diploma -

Lincoln Community School

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Alexandra Kocovska Cipriani