Alexandra Hoskins
Beaconsfield,Bucks
Summary
As a practical and results-driven Marketing and Business Development Manager, I’ve recently focused on Marketing and Event Management for a successful cybersecurity VAR.
With 20 years of experience leading corporate marketing teams at O2, RAC, Virgin, and Marks & Spencer, I’ve gained invaluable insights into the challenges and strategies needed to succeed in diverse business environments. My recent work with SMEs has allowed me to leverage this experience to create a strong impact and achieve measurable success.
Between 2015 and 2022 I took various part time roles to keep my skills current whilst raising my family, going back to full time work at Saepio Solutions in 2022.
I’m a hands-on professional who thrives on new challenges and I’m driven by results. I don’t stop until I can demonstrate tangible success and clear business outcomes.
Proficient in tools like Sales Navigator, HubSpot, Pipedrive, and a variety of other Martech solutions, I’m commercially astute, adaptable, and easy to work with.
Overview
2026
2026
years of professional experience
Work history
Marketing Manager
Saepio Information Solutions
High Wycombe, Buckinghamshire
05 2022 - Current
- Increased successful marketing events from 9 to 30 annually using automation
- Boosted event registrations by more than 300 per cent, contributing to Saepio's growth of 25% pa
- Managed partner marketing, event negotiations and budget management
- Sourced and created content, managed all social media accounts and developed website
- Grew LinkedIn followers by 100% to 8,000
- Directed Saepio Marketing operations
- Delivered high-quality results meeting tight deadlines and exceeding targets
- Managed Marketing Team of two, Marketing Agency and all internal communications and relationships
Head of Marketing and Business Development
Pythagoras Capital
07.2021 - 05.2022
- Optimised sales methods to best engage, acquire, and retain B2B customers.
- Activity included ABM, digital campaigns, website development, PR and content management.
- 110% increase in sales over two years
Head of Business Development
DML Marketing Agency
09.2019 - 05.2020
- Developing marketing propositions and new business for this successful digital marketing agency. Clients include Nokia, Tesco, RICS and Targus.
Head of Marketing and Business Development
Formative Content
12.2016 - 09.2019
- Using ABM and content marketing to drive B2B sales for one of the largest journalist-led content agencies in the world
- Generated over £500k worth of business in two years including KPMG, Centrica, Swiss Re;, McKinsey and The Wellcome Trust
- Developed and managed segmented ABM strategy, sales team and events
Head of Insurance
Virgin Money
09.2014 - 04.2015
- Took travel sales from 15% behind target to 22% above target
- Launched Life Insurance together with supporting ATL tv campaign
- Recruited team and developed and implemented strategy for launch of Home and Motor insurance
Various Marketing Management Roles
O2 Telefonica
05.2003 - 06.2014
- Head of O2 Gurus - Developing and managing the marketing strategy to promote O2's store, voice & web Tech Experts to the O2 base
- O2 Communications Planning Lead - Managed a team of 8 planners to develop optimum contact strategies for all O2 services
- Head of Broadband Revenue - Responsible for increasing the average spend of O2 Broadband customers via relevant, targeted promotions and price management
- Head of Pay Monthly Revenue - Managed a team of 2 to market mobile tariffs, cross sales and upsales to increase average revenue without affecting customer attrition
Head of Customer Retention
RAC Motoring Services
- Managed a team of 7 to generate £161m revenue budget through retained customers, acquired members through Motor Manufacturers and SME
Education
Diploma - Marketing
Chartered Institute Of Marketing
Diploma - Direct Marketing
Institute of Digital Marketing
Skills
- Market and Competitor Analysis
- Marketing campaign coordination and delivery
- Activity and event management
- Account Acquisition and Development
- Professional Relationship Building
- Business Growth Strategies
- Digital and e-mail campaign management
- Demand creation marketing
- Budget Management and Allocation
- Brand Strategy Development
- Strategic campaign planning and execution
- Team Leadership and Coordination
- Strategic development
- Resource Allocation
Timeline
Head of Marketing and Business Development
Pythagoras Capital
07.2021 - 05.2022
Head of Business Development
DML Marketing Agency
09.2019 - 05.2020
Head of Marketing and Business Development
Formative Content
12.2016 - 09.2019
Head of Insurance
Virgin Money
09.2014 - 04.2015
Various Marketing Management Roles
O2 Telefonica
05.2003 - 06.2014
Marketing Manager
Saepio Information Solutions
05 2022 - Current
Head of Customer Retention
RAC Motoring Services
Diploma - Marketing
Chartered Institute Of Marketing
Diploma - Direct Marketing
Institute of Digital Marketing
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