Alexandra Higgins
Hadfield,United Kingdom
Summary
Revenue Operations Manager with 6+ years’ experience in Sales Operations, Forecasting, CRM Management, and Revenue Reporting within B2B SaaS and enterprise environments. Specialises in building trusted revenue reporting, scalable sales processes, and CRM frameworks that improve forecast accuracy, protect margin, and increase revenue predictability. Recognised for translating complex commercial and operational data into clear insight for senior leadership and driving cross-functional alignment that strengthens both close performance and delivery execution.
Approaches Revenue Operations across three core pillars:
- People & performance – aligning teams to clear metrics, incentive structures, and measurable outputs
- Data & systems – owning CRM architecture, governance, forecasting logic, and reporting integrity
- Customer & revenue lifecycle – optimising renewals, expansion, billing foundations, and revenue timing to improve cash flow and retention
Overview
9
9
years of professional experience
9
9
years of post-secondary education
Work history
Sales & Revenue Operations Manager
Invisible Systems
Manchester
09.2022 - Current
- Designed and delivered executive-level dashboards covering full sales cycle performance, pipeline health, renewal risk, ARR visibility, and revenue timing, enabling SLT to make data-backed forecasting and commercial decisions.
- Partnered with Finance and Operations to align sales forecasts with resource capacity and cash receipt modelling, improving forecast confidence and working capital planning.
- Provided deal desk support to SLT members, structuring complex opportunities, managing approvals, and ensuring commercial governance across pricing and terms.
- Formalised cross-functional alignment on key opportunities to ensure accurate scoping, resource readiness, and seamless transition from sale to delivery, protecting both close rates and customer outcomes.
- Systemised and centralised all renewals into a structured CRM pipeline, uncovering £200k+ in previously un-captured renewal revenue and putting the foundations in place for automated billing.
- Redesigned sales and renewal workflows to reduce average renewal processing from 90+ days overdue to ~5 days pre-renewal, improving revenue predictability and customer experience.
- Led foundational billing and contract standardisation across CRM and ERP systems to enable transition toward automated invoicing, improving audit readiness, sales process compliance, and revenue integrity.
- Developed structured individual performance reporting, identifying risk areas and supporting targeted performance interventions.
- Owned HubSpot CRM architecture, lifecycle design, automation, user administration, and governance, ensuring Sales Team compliance with defined sales processes including deal qualification, quote approvals, renewals, and delivery handover, improving data integrity and reporting reliability across commercial teams.
- Conducted strategic customer base analysis and implemented scoring models to identify upgrade and cross-sell opportunities, contributing to scalable high-margin services growth.
Global Sales Operations Manager
NCC Group
Manchester
09.2019 - 09.2022
- Owned sales operations and reporting during Salesforce implementation supporting enterprise sales teams, ensuring data integrity and forecasting continuity throughout transition
- Designed and delivered performance dashboards improving visibility of pipeline health, conversion, and productivity across sales leadership
- Designed and implemented sales incentive structures aligned to performance data, contributing to £1M year-on-year uplift in Q4 order intake
- Re-engineered sales workflows to reduce friction and improve system adoption, supporting more consistent forecasting and reporting
- Partnered with Sales, Finance, and Operations to align commercial reporting and revenue recognition across systems
Sales Operations Coordinator
NCC Group
Manchester
09.2018 - 09.2019
- Produced daily and monthly reporting on sales performance, KPIs, and pipeline activity
- Supported sales teams with operational queries while maintaining data accuracy across systems
- Recognised as go‑to operational contact across Sales, Finance, and Technical Operations
- Supported rapid mobilisation to remote working through process and reporting adjustments
Administrative Assistant
Recovery Assist Solicitors
Bury
05.2017 - 09.2018
- Remained flexible, adaptable, and punctual.
- Problem solved for each department to maintain timely completion of parts and meet strict deadlines.
- Worked to ensure quality service and addressed and resolved all customer issues.
- Implemented problem solving skills to work through employee, customer, and managerial staff issues and challenges.
Education
BA (Hons) - Photography
Falmouth University
Falmouth, Cornwall 09.2015 - 07.2018
A Levels - Film Studies (A), Media Studies (B), Photography (A)
Runshaw College
Chorley, Lancashire 09.2013 - 07.2015
GCSEs -
St Joseph's High School
Horwich, Bolton 09.2008 - 07.2013
Skills
- Revenue Operations & Funnel Management
- People & Performance Metrics
- CRM Ownership & Optimisation (HubSpot, Salesforce)
- Forecasting, ARR & Revenue Visibility
- Reporting, Dashboards & Commercial Insight
- Data Governance & Process Design
- Sales Incentives & Compensation Frameworks
- Cross‑functional Stakeholder Management
Timeline
Sales & Revenue Operations Manager
Invisible Systems
09.2022 - Current
Global Sales Operations Manager
NCC Group
09.2019 - 09.2022
Sales Operations Coordinator
NCC Group
09.2018 - 09.2019
Administrative Assistant
Recovery Assist Solicitors
05.2017 - 09.2018
BA (Hons) - Photography
Falmouth University
09.2015 - 07.2018
A Levels - Film Studies (A), Media Studies (B), Photography (A)
Runshaw College
09.2013 - 07.2015
GCSEs -
St Joseph's High School
09.2008 - 07.2013