Alexandra Enea
Birmingham
Summary
Build to Rent professional with experience across leasing, resident engagement and scheme mobilisation within high-performing residential environments. Commercially aware, with a strong understanding of lead management, conversion and resident retention. Experienced in supporting marketing initiatives and community-focused programmes that contribute to occupancy and asset performance.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work history
Senior Community Host
Corkfield, Native Communities
Birmingham
08.2024 - 02.2026
- Support full leasing lifecycle, including enquiry handling, conducting in-person and virtual viewings, application progression, referencing coordination, tenancy preparation and move-in processes.
- Manage lease renewals, supporting retention and maintaining occupancy levels.
- Deliver high-quality resident experience across all touchpoints within Build to Rent scheme.
- Promoted scheme’s lifestyle offerings and unique selling points to prospective residents, enhancing leasing performance.
- Coordinate move-ins and move-outs, ensuring smooth customer journey.
- Organised and supported resident events to foster community engagement and strengthen brand advocacy.
- Conduct routine building inspections to ensure compliance and presentation standards.
- Deliver onboarding and training for new team members.
- Contributed to mobilisation and operational launch of second building, facilitating systems implementation and resident onboarding processes.
- Increased occupancy to 95% in last three months, achieving peak performance during winter season by implementing targeted incentives after conducting detailed market research and competitor analysis
Resident Services Associate
The Silver Yard, Grainger
02.2024 - 08.2024
- Managed resident enquiries across multiple channels, ensuring timely and effective resolution to maintain high service standards.
- Facilitated resident engagement initiatives and on-site events, fostering community involvement and satisfaction.
- Coordinated front-of-house and back-of-house services to enhance resident experience across large residential scheme.
- Conducted viewings, supported lettings activity and assisted with tenancy administration.
- Managed amenity spaces and supported void and unit management processes.
- Worked collaboratively with central teams to ensure service consistency and operational excellence.
- Supported mobilisation and site opening, contributing to successful launch of development.
Events Planner
True Student Birmingham
05.2023 - 02.2024
- Developed event concepts based on marketing campaigns and target audience needs.
- Planned and delivered events that enhanced brand visibility and strengthened community engagement.
- Managed budgets and tracked expenditure to ensure financial accountability and maximise event resources.
- Conducted post-event analysis and reporting to guide future event programming and improve overall impact.
- Managed day-to-day enquiries and administrative processes.
- Conducted property viewings and supported booking conversions.
Customer Service Advisor
IQ Broderick House
03.2022 - 05.2023
- Managed customer enquiries across in-person, telephone, and digital channels to ensure prompt resolution and satisfaction.
- Supported social media updates and resident communications to enhance engagement and community relations.
- Conducted property viewings and supported leasing enquiries.
- Organised pre-tenancy documentation, facilitating seamless renewals and amendments for tenants.
- Carried out inspections to ensure presentation and operational standards.
- Maintained compliance with health and safety standards.
Barista/Bartender/Host
Carluccio’s Solihull B91 3SR
10.2019 - 10.2022
- Prepared a variety of alcohol and non-alcohol beverages for bar and restaurant, ensuring quality and presentation
- Assessed customer needs and preferences, providing tailored recommendations to enhance satisfaction
- Restocked and replenished bar inventory and supplies, maintaining optimal stock levels for service efficiency
- Conducted training sessions for new staff to ensure they understood bar operations and customer service standards.
Assistant Manager
Hotel Five Continents – Craiova, Romania
Craiova
01.2018 - 08.2019
- Oversaw daily hotel operations and front-of-house activities.
- Coordinated events and enhanced guest services to improve satisfaction.
- Trained and onboarded new team members.
- Managed administrative processes and maintained accurate expense records.
Academic support officer
Halic University – Istanbul, Turkey
Istanbul
09.2017 - 12.2017
- Provided tailored information and support to students on academic and personal matters, fostering a supportive environment.
- Managed social media platforms (Facebook and Instagram) to enhance student engagement and community interaction.
- Facilitated effective online communication by updating content to engage users.
Sales Assistant
BSB Fashion – Craiova, Romania
Craiova
09.2016 - 09.2017
- Delivered customer-focused sales within a high-volume, tourist-driven retail environment.
- Drove product recommendations aligned to customer needs, supporting revenue performance.
- Cultivated effective communication with a culturally diverse customer base to enhance service delivery.
- Executed visual merchandising and product presentation standards to enhance in-store engagement.
Sales assistant
Sunsations Island Breeze – Virginia Beach, USA
Virginia Beach
06.2016 - 09.2016
- Recommend and display items that match customer needs
- Accurately describe product features and benefits
- Involve in the receiving of new shipments
Education
Master’s degree - Communication and Public Relations
University of Craiova
Craiova, Romania 10.2015 - 07.2018
Skills
- Leasing & Conversion Management
- Resident Retention & Engagement Strategy
- Mobilisation & Operational Launch
- Brand & Customer Experience Delivery
- Social Media & Digital Communication Support
- Commercial Awareness in Build to Rent
- Data Analysis
Timeline
Senior Community Host
Corkfield, Native Communities
08.2024 - 02.2026
Resident Services Associate
The Silver Yard, Grainger
02.2024 - 08.2024
Events Planner
True Student Birmingham
05.2023 - 02.2024
Customer Service Advisor
IQ Broderick House
03.2022 - 05.2023
Barista/Bartender/Host
Carluccio’s Solihull B91 3SR
10.2019 - 10.2022
Assistant Manager
Hotel Five Continents – Craiova, Romania
01.2018 - 08.2019
Academic support officer
Halic University – Istanbul, Turkey
09.2017 - 12.2017
Sales Assistant
BSB Fashion – Craiova, Romania
09.2016 - 09.2017
Sales assistant
Sunsations Island Breeze – Virginia Beach, USA
06.2016 - 09.2016
Master’s degree - Communication and Public Relations
University of Craiova
10.2015 - 07.2018