Alexandra Boddington
Northampton,Northamptonshire
Summary
Commercially focused sales professional with strong experience in inside sales and business development, known for generating high‑quality opportunities, strengthening client relationships, and driving consistent revenue growth. Brings a structured, consultative approach to lead qualification and account development, with a genuine interest in returning to the aesthetics industry and contributing to the success of a high‑profile brand.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Property manager
Trinity Estates
Hemel Hempstead, Hertfordshire
2025.08 - Current
- Preparing, reviewing, and forecasting annual service charge budgets for multi‑unit developments
- Monitoring expenditure against budget and identifying opportunities to reduce overspend
- Scheduling planned and reactive works, obtaining quotes, and overseeing contractor performance
- Assessing long‑term maintenance needs and advising on appropriate estate sinking fund levels
- Providing clear, timely communication to leaseholders, resident management companies, tenants, and residents on building matters
- Handling leaseholder complaints, neighbour disputes, and service charge challenges professionally.
Sales executive
Fleet Management Services
Northampton, Northamptonshire
2018.12 - 2025.08
- Identified new business opportunities that enhanced growth potential of the company.
- Closed multi‑vehicle fleet deals worth £150k+ with regional care groups
- Achieved consistent quarter‑on‑quarter growth, increasing unit sales from 6 to 11 per quarter.
- Developed customer loyalty with excellent customer service, leading to repeat business.
- Managed key client accounts meticulously, ensuring consistent delivery of service excellence leading to nurturing long-term partnerships.
Inside sales and business development manager
Hydrafacial
Rugby, Warwickshire
2022.11 - 2024.07
- Booked 45–60 Hydrafacial device demos per quarter, contributing directly to £500,000+ in closed revenue
- Used CRM insights to identify low‑usage clinics, increasing their reorder frequency from quarterly to monthly
- Hit 85-90% of quarterly revenue targets for consumables and personalised booster treatments
- Drove 28% uplift in booster sales by educating clinics on treatment menu optimisation
- Lifted underperforming clinics from £400 monthly consumable spend to £1,500–£2,000 through tailored treatment‑menu coaching
- Delivered virtual Hydrafacial protocol refreshers that boosted treatment utilisation by 25%
Education
The Bachelor of Laws (LLB) - Law
University of Northampton
Northampton 2019.09 - 2022.07
Skills
- Argumentation & persuasion — Confident in presenting compelling arguments and influencing stakeholders
- Written communication — Drafting clear, structured, and precise documents, reports, and correspondence
- Attention to detail- High accuracy in reviewing documents, data, and compliance‑related information
- Lead qualification — Assessing prospect fit, budget, authority, and readiness to buy
- Pipeline management — Managing high‑volume pipelines, prioritising opportunities, and maintaining accurate CRM data
- Outbound prospecting — Generating new business through targeted outreach, cold calling, and email sequences
- Consultative selling — Understanding customer needs and tailoring solutions to drive engagement and conversions
- Objection handling — Addressing concerns confidently and guiding prospects toward next steps
- Demo scheduling — Coordinating product demos and ensuring high‑quality handovers to field sales
- KPI achievement — Consistently meeting targets for calls, meetings booked, SQLs generated, and revenue contribution
- Account growth strategy — Identifying underperforming accounts and implementing plans to increase usage, revenue, and retention
- Relationship building — Developing long‑term partnerships with clients, decision‑makers, and stakeholders
- Market analysis — Understanding market trends, competitor activity, and customer behaviour to identify opportunities
- Cross‑selling & upselling — Increasing account value through targeted product recommendations
- Revenue forecasting — Using CRM insights and sales data to predict performance and plan activity
- Territory development — Expanding market presence through strategic outreach and segmentation
- Collaboration with field sales — Working closely with external sales teams to progress deals and close opportunities
- Customer retention — Implementing engagement strategies to reduce churn and increase lifetime value
Certification
A full, valid UK driving licence
Timeline
Property manager
Trinity Estates
2025.08 - Current
Inside sales and business development manager
Hydrafacial
2022.11 - 2024.07
The Bachelor of Laws (LLB) - Law
University of Northampton
2019.09 - 2022.07
Sales executive
Fleet Management Services
2018.12 - 2025.08