Alexander Perko
Shipley,Derbyshire
Summary
Visionary sales professional with over 20 years of experience driving business growth through compelling brand positioning and executing innovative go-to-market strategies.
Proven ability to shape strategic narratives that engage prospects and convert them to high-value clients. Talent for building partnerships and pipelines that expand market share.
Overview
25
25
Years of professional experience
Work history
Head of Growth (Interim)
Seveer
Manchester
03.2023 - Current
- Identified business growth areas, analysing market and resource data.
- Improved company performance by reviewing, analysing and developing operational processes.
- Collaborated with internal and external stakeholders, communicating and meeting contract requirements.
Minka, Partnerships Director
Minka
10.2021 - 02.2023
- New partnerships and pipelines
- Talent for creating compelling narratives that engage prospects and convert them to satisfied clients
- Key Achievements:
- Created core brand narrative at eWyse focused on ‘3C Approach', supporting £Xm in new business
- Led company GTM strategy at Minka, securing 4 strategic African partnerships for expansion
- Grew new business by 158% of target at Barclaycard, ranked top 2 in peer group
- Achieved 10%+ overachievement of monthly sales targets at Giant Group
- Generated £50M in signed revenue and built £200M pipeline at RBS
- Signings of major clients including Marks & Spencer, Merck, Manchester United
- Core Competencies:
- Crafting compelling brand visions and sales narratives
- Designing go-to-market strategies to open new markets
- Building strategic partnerships for revenue growth
- Pipeline development and sales funnel optimization
- Client relationship building and account management
- Consistent overachievement of sales targets
- Persuasive communication, presenting, negotiating, Created positioning and GTM strategy focused on core target markets
- Established 4 partnerships across Africa to drive major expansion
- Engaged with central banks, financial associations to promote growth
eWyse, Business Development Director
12.2018 - 10.2021
- Developed new brand vision and ‘3C Approach' focused on client needs
- Led BD strategy including content creation, cold outreach, partnerships
- Grew revenues by £Xm by positioning eWyse as strategic partner
Owner
Xpat Training
06.2017 - 12.2018
- Founded and grew successful personal training business in Croatia
- Created brand positioning and marketing strategy to attract clients
VP
Idea Couture
11.2014 - 08.2016
- Opened and managed long term clients for European office
- Key new clients won included Marks & Spencer, Merck, Reckitt Benckiser
Senior Client Manager
Allpay Ltd
10.2013 - 11.2014
- Managed portfolio of 80 housing associations, grew revenues from key accounts
- Secured exclusive deals with 15 largest housing associations
Sales Manager
Royal Bank of Scotland
04.2010 - 09.2013
- Generated £50M in signed revenue and built £200M sales pipeline
- Significantly exceeded sales targets and peer performance
Education
BSc - Environmental Studies
Copywriting Diploma - undefined
Skills
- Crafting compelling brand visions and sales narratives
- Designing go-to-market strategies to open new markets
- Building strategic partnerships for revenue growth
- Pipeline development and sales funnel optimization
- Client relationship building and account management
- Consistent overachievement of sales targets
- Persuasive communication, presenting, negotiating
Timeline
Head of Growth (Interim) - Seveer
03.2023 - Current
Minka, Partnerships Director - Minka
10.2021 - 02.2023
eWyse, Business Development Director -
12.2018 - 10.2021
Owner - Xpat Training
06.2017 - 12.2018
VP - Idea Couture
11.2014 - 08.2016
Senior Client Manager - Allpay Ltd
10.2013 - 11.2014
Sales Manager - Royal Bank of Scotland
04.2010 - 09.2013
University of Hertfordshire - BSc, Environmental Studies
Institute of Copywriting - Copywriting Diploma,
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