Alexander Busby
Summary
Personal Statement
I am a highly motivated and results-driven professional with a First-Class degree in Sports Science who is eager to apply my leadership, communication, and organisational skills in a dynamic and fast paced business environment. I have extensive experience in client-facing roles, training and development, and project management, along with a strong ability to engage and collaborate across departments. I am believe my personality, interpersonal skills and genuine passion for interaction are perfect for driving customer satisfaction and this role.
Overview
9
9
years of professional experience
Work history
Business Development Executive
Entourage BD
05.2024 - Current
- Lead outreach campaigns using a mix of social selling (LinkedIn), phone calls, and personalised emails to generate event registrations and new business opportunities
- Conduct in-depth research to build prospect lists on LinkedIn Sales Navigator, targeting key decision-makers in relevant industries
- Leverage content, industry insights, and trends to initiate conversations and spark interest, ensuring high-quality lead generation
- Attend events and facilitate post-event follow-ups to convert leads into sales meetings
- Maintain regular communication with clients to update them on lead generation progress, provide detailed reports, and ensure client satisfaction
- This can be across 3-4 clients at one time
- Worked across various big name clients such as Google, AWS and SAP
- Diligently update and manage CRM systems to track interactions and ensure timely follow-ups
- Build and maintain relationships with key stakeholders to maximise event attendance and engagement.
Training Lead
Greenhouse Sports
04.2023 - 04.2024
- Sports Coach Support & Training, Led induction and ongoing training for staff, ensuring the effective integration of new coaches into the system and improving their performance over time
- Collaborated with management to identify skills gaps and tailored training programs to address specific needs
- Supported operational projects, driving improvements in administrative and operational processes
- Worked cross-functionally with coaches, managers, and other departments to ensure smooth operations and compliance with internal policies
- Managed logistics for enrichment programs and contributed to event coordination.
Coach Support Officer
Greenhouse Sports
12.2021 - 04.2023
- Coordinated training schedules and provided continuous support to coaches, ensuring they adhered to compliance and operational standards
- Administered financial processes, including approving expense claims and managing budgets
- Contributed to the creation of operational reports and other key documents to improve efficiency across teams
- Supported logistics for key events and activities, ensuring seamless execution.
Bar Staff/Host
The Moorings Pub and Restaurant
08.2020 - 05.2021
- Assisted in customer-facing roles, ensuring smooth operations in a busy environment.
Head Coach & Camp Manager
Activate Sport Camps
04.2016 - 04.2021
- Managed overall camp operations, including the safety and well-being of all participants
- Directed and trained a team of staff, ensuring high standards of service and operational efficiency
- Oversaw customer service, handling inquiries, resolving issues, and maintaining positive relationships with parents and participants
- Delivered key training programs and ensured compliance with safety regulations.
Bar Staff/Host
Redhouse Pub, King
Greene
02.2020 - 08.2020
- Provided customer service and support, handling transactions and maintaining a welcoming atmosphere.
Sports Science Intern
Academy, Fulham Football Club
08.2019 - 05.2020
- Delivered coaching support for academy players, helping with warm-ups and strength training
- Worked with data collection tools (PlayerMaker, Catapult) to monitor and improve player performance
- Assisted in analyzing player performance metrics and contributing to reports for team and player development.
Education
Degree - Sports Science and Coaching
Nottingham Trent University
Rickmansworth School
Skills
- Customer Success & Client Relationship Management: Proven ability to build strong client relationships and deliver excellent service
- Communication & Stakeholder Engagement: Skilled in both written and verbal communication with the ability to collaborate across all levels of an organisation
- Training & Development: Experience in designing, delivering, and managing training programs to improve employee and client performance
- Project Management & Administration: Strong organisational skills and attention to detail in overseeing multiple projects and ensuring efficient processes
- Technology & Systems Knowledge: Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), and familiar with customer service platforms and database management systems
- Problem-Solving & Process Improvement: Ability to identify opportunities for process optimisation and implement solutions effectively
- Leadership & Team Collaboration: Demonstrated leadership in managing teams and supporting cross-functional collaboration
- Administration Skills: Managing and coordinating multiple tasks and projects simultaneously, such as maintaining CRM systems, processing expense claims, and planning logistical details for events and training programs
References
References
Available upon request.
Additional Information
- Full UK Driving License: Able to travel as required for client meetings or site visits.
Timeline
Business Development Executive
Entourage BD
05.2024 - Current
Training Lead
Greenhouse Sports
04.2023 - 04.2024
Coach Support Officer
Greenhouse Sports
12.2021 - 04.2023
Bar Staff/Host
The Moorings Pub and Restaurant
08.2020 - 05.2021
Bar Staff/Host
Redhouse Pub, King
02.2020 - 08.2020
Sports Science Intern
Academy, Fulham Football Club
08.2019 - 05.2020
Head Coach & Camp Manager
Activate Sport Camps
04.2016 - 04.2021
Degree - Sports Science and Coaching
Nottingham Trent University
Rickmansworth School
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