Summary
Overview
Work History
Education
Skills
Personal Summary
Timeline
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Alexander Barriff

London

Summary

An accomplished B2B sales professional with over 7 years of experience in SaaS and enterprise technology sales, known for building pipelines from the ground up, managing complex sales cycles, and consistently exceeding revenue targets. Proven ability to engage with senior leadership in mid-market and enterprise clients, identifying pain points and building strong business cases that drive high-impact decisions. Recognised as the Highest Performing Account Executive in EMEA for FY24 at impact.com, I am highly motivated and adept at delivering results in dynamic, fast-paced environments. Eager to contribute to Userled’s growth by closing strategic, high-value deals.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work History

Enterprise Account Executive

impact.com
London
08.2018 - Current
  • Built and managed a high-performing sales pipeline across EMEA, leading the entire sales process from prospecting to close with a focus on enterprise B2B clients in technology and SaaS.
  • Consistently exceeded quota, achieving 138% of target in FY24 and awarded Highest Performing Account Executive in EMEA for delivering results in challenging, competitive markets.
  • Skilled at conducting discovery calls to understand client challenges, building strong business cases, and guiding clients through complex decision-making processes.
  • Engaged with senior stakeholders, presenting tailored solutions that align with business objectives, ultimately securing high-value deals.
  • Proactively adapted messaging to resonate with the market landscape, enhancing sales effectiveness and client engagement.
  • Communicating complex technical concepts to non-technical stakeholders, ensuring buy-in from all levels of the organisation.

Account Development Manager

Adobe
Maidenhead
06.2016 - 06.2017
  • Developed new business relationships with public sector clients, leveraging a consultative sales approach to understand client needs and implement tailored SaaS solutions.
  • Exceeded revenue goals through effective pipeline management and strong client engagement, successfully positioning Adobe’s technology as a vital tool for digital transformation.
  • Demonstrated exceptional decision-making skills by navigating client challenges with limited information, aligning solutions with client priorities and requirements.

Education

BA (Hons) in Business Studies with Finance -

Bournemouth University
08.2014 - 05.2018

Skills

  • Full sales cycle management and pipeline building
  • Complex sales and enterprise deal closure
  • Discovery calls and consultative selling
  • High-impact decision making and strategic planning
  • Experience in engaging with C-level and senior stakeholders
  • Ability to thrive in a fast-paced, high-growth environment
  • Proven track record in exceeding revenue targets

Personal Summary

A highly motivated sales professional who thrives in entrepreneurial, high-growth environments. Known for my resilience, adaptability, and a hands-on approach to building sales functions, I am excited about the opportunity to work directly with leadership to drive growth at Userled. Outside of work, I am an avid sports enthusiast, with a keen interest in golf, football, and Formula 1, and I enjoy travelling and spending time with family and friends.

Timeline

Enterprise Account Executive

impact.com
08.2018 - Current

Account Development Manager

Adobe
06.2016 - 06.2017

BA (Hons) in Business Studies with Finance -

Bournemouth University
08.2014 - 05.2018

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Alexander Barriff