Summary
Overview
Work history
Education
Skills
References
Personal Interests
Timeline
Generic

Alex Rowland

Ipswich,Suffolk

Summary

A hard-working and results-driven marketing professional, with over 6 years marketing experience working across different markets and sectors.


I am actively looking for an exciting new role within a dynamic and ambitious company, in which I can further develop my career and demonstrate my creative and analytical strengths.

I'm adaptable, dependable and pride myself on being able to consistently work well under pressure whilst exceeding targets.

Overview

8
8
years of professional experience
2015
2015
years of post-secondary education

Work history

Senior Marketing Executive

Imagine That Ltd/Gemini Books Group
Woodbridge, Suffolk
04.2023 - 01.2025
  • Developed and managed product launch campaigns and customer-facing campaigns in line with customer buying schedules.
  • Prepared presentations and created material for the sales team and external partners / agencies.
  • Managed product listings, both printed and digital.
  • Worked alongside the Head of Digital Marketing to manage and maintain Amazon.co.uk and Amazon.com listings for all products, including A+ content and Amazon paid for advertising.
  • Maintained clean data feeds; monitoring and updating metadata and keywords in order to best represent the products being sold / reach the target audience.
  • Worked closely with the Head of IT to maintain and update the various company websites.
  • Responsible for the business's email marketing and newsletter programmes, across three unique brands and markets.
  • Managed Marketing Designers' workload and provided general support.
  • Oversaw creation, production and had sign-off of short-form video content, used for selling into customers and uploading to YouTube.

Brand Manager

Challs International Ltd
Hadleigh, Suffolk
05.2021 - 04.2023
  • Developed strategies and managed marketing campaigns across print, broadcast and digital platforms to illustrate products efficacy's and USP against our competitors in the market.
  • Continuously worked on and managed multiple projects / brands at the same time, across different departments, stakeholders and markets.
  • Worked closely with the sales team to create and provide material for sales pitches; presenting to various different partners and retailers including The Range, B&M, Home Bargains and B&Q.
  • Was the in-house go-to for most IT and website related queries, including management of all aspects of the company's own eCommerce website, from initial conception and design to launch.
  • Created content and wrote copy for social media (primarily Facebook and Instagram).

Junior Digital Brand Manager

Challs International Ltd
Hadleigh, Suffolk
07.2020 - 05.2021
  • Ownership and control of one of the business's most strategically important brands, from day-to-day tasks to larger long-term projects.
  • Regular market research to maintain up to date information on competitor activity and marketplace pricing.
  • Testing, benchmarking and updating existing brand products to ensure they performed to the expected standard versus the competition.
  • Key involvement in NPD meetings across a variety of different brands.

Marketing Assistant

Challs International Ltd
Hadleigh, Suffolk
09.2019 - 07.2020
  • Supported the marketing manager and brand managers on a variety of daily tasks and long-term projects.
  • Assisted with promotional activities and hosted presentations for customer visits.
  • Communicated interdepartmentally across the business to build relationships and an understanding of the different roles within the business, and how they integrated with marketing.
  • Worked closely with the UK Sales Manager to help manage and maintain the company's Amazon Vendor Central sales platform.
  • Built relationships with external agencies and partners both via face-to face meetings and virtual / email exchanges.

SEO Executive

iMarketing
Suffolk
10.2016 - 03.2018
  • Created content and managed social media campaigns for a variety of clients.
  • Managed client websites, updated across CMS systems including WordPress and Concrete 5.
  • Utilised basic HTML coding where necessary.
  • Used the Google Ads platform to run simple PPC text ads for clients with varied budget sizes.
  • Performed both on and off site SEO activity, including copywriting, content checking and updating, website speed and functionality checks, and link building to improve organic search rankings for the majority of clients.

Education

Bachelor of Arts - Business and Marketing

University of Lincoln
01/2012 - 01.2015

BTEC National Extended Diploma - Business

Suffolk New College
2010 - 2012

Skills

  • Excellent written and verbal communication
  • Strong problem solver
  • Brand development
  • Creative thinking
  • Email Marketing
  • Social media marketing
  • Market analysis
  • Influencer marketing


Experience using:

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Canva
  • Google Analytics
  • Mailchimp

References

References available upon request.

Personal Interests

  • Playing and watching sports - Specifically Football, Cricket and American Football.
  • Fitness - Running, gym work.
  • Travel - Having visited Australia, New Zealand, Canada, Indonesia and Singapore, along with many other European countries.
  • Food and cooking.

Timeline

Senior Marketing Executive

Imagine That Ltd/Gemini Books Group
04.2023 - 01.2025

Brand Manager

Challs International Ltd
05.2021 - 04.2023

Junior Digital Brand Manager

Challs International Ltd
07.2020 - 05.2021

Marketing Assistant

Challs International Ltd
09.2019 - 07.2020

SEO Executive

iMarketing
10.2016 - 03.2018

Bachelor of Arts - Business and Marketing

University of Lincoln
01/2012 - 01.2015

BTEC National Extended Diploma - Business

Suffolk New College
2010 - 2012

Similar Profiles

Create profile
Alex Rowland