Alex Poultney

Duties include:

• Editorial and trend research role for a global advertising insight publication
• Conducting interviews with industry experts including key players in sport such as La Liga, Adidas, and football media experts
• Writing and pitching long-form features, including trend reports and brand spotlights
• Leading the weekly newsletter and managing short-read brand strategy content
• Presenting on stage to 900 people at the annual Most Contagious event at the Southbank Centre in London
• On the ground journalistic coverage at the Cannes Lions International Festival of Creativity

Duties included:

• Research and consultancy role for a behavioural science research agency
• Working end-to-end on behavioural science-based research projects
• Taking a senior role in scaling complex international research across the APAC market
• Leading presentations and briefings to international clients and research partners
• Conducting quantitative analysis using Excel and statistical packages such as Q and SPSS

Duties included:

• Research role at a strategic insight agency
• Writing and scripting quantitative surveys and discussion guides for qualitative research
• Using ad-testing platforms to uncover system 1, implicit consumer evaluations
• Implementing thematic analysis to refine insights from rich qualitative data

Duties included:

• Agency-side research role at a global digital marketing company
• Conceiving and conducting secondary research for SEO and PR branded content
• Analysing large sets of quantitative football data for a key client in the sports industry
• Using social listening tools such as Brandwatch to track sentiment and social media trends

Duties included:

• Editorial and research role at a trend forecasting-focused insight agency
• Writing reports, case studies, and daily short-form brand and advertising content
• Conducting qualitative, quantitative trend research
• Researching and compiling shortlists for expert interviews