Summary
Overview
Work History
Education
Skills
Interests And Achievements
References
Timeline
Generic

ALEX HESLIN

Dublin

Summary

Junior European Brand Marketing professional at Kellanova with experience in the snacking and beauty sectors. MSc Digital Marketing graduate with a BA in Communications, skilled in campaign development, content creation, and social media management. Experienced in influencer partnerships and leveraging analytics to deliver creative, data-driven strategies that drive brand growth and engagement.

Overview

3
3
years of professional experience

Work History

Junior European Brand Marketing

Kellanova
Dublin
11.2024 - Current
  • Led internal campaigns to enhance full-funnel shopper engagement through competitions and events.
  • Activated impactful brand initiatives in collaboration with local markets and agency partners.
  • Developed activation toolkits for local markets, ensuring PR sample coordination and branded merchandise logistics aligned with Pringles masterplan.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Contributed to new product launches through tailored toolkits, sampling initiatives, and coordinated brand experiences.
  • Monitored competitor activity and consumer trends to inform recommendations for campaign planning and positioning.

Marketing Executive Assistant

Retail Integration
Dublin
01.2023 - 11.2024
  • Developed and executed successful B2B marketing strategies to drive sales and enhance brand awareness.
  • Influenced marketing campaign development through consumer research and analytics insights.
  • Created and gathered marketing assets, including images, videos, and graphic design elements to support client needs.

Head of Social Media Coordination

True Beauty by AK
Ireland
01.2023 - 01.2024
  • Managed social media accounts collaboratively, focusing on content development and KPI tracking across three platforms.
  • Developed content marketing concepts that aligned with brand goals and enhanced digital strategies keeping up to date with current market trends.
  • Contributed to online store development, leading to increased sales volume per customer.
  • Sourced advertising opportunities and strategic plans to enhance brand awareness and revenue.
  • Coordinated visual assets and copy to ensure brand consistency across digital touchpoints, from Instagram to online retail.
  • Engaged with online beauty communities, encouraging UGC creation through campaigns, challenges, and product seeding.

Education

Masters - Digital Marketing

UCD Michael Smurfit Graduate Business School
Blackrock
12-2024

Bachelor - Information and Communication Studies and Sociology

University College Dublin
Belfield
09-2023

Skills

  • Content creation
  • Marketing strategy
  • Social media management
  • Campaign development
  • Product marketing
  • Influencer marketing collaboration

Interests And Achievements

  • With over 24,000 Tik Tok followers, I've partnered with major global brands to create high-impact ads and sponsored content, leveraging social media algorithms to extend reach on Tik Tok and Instagram.
  • Participated in an Aidlink program in Uganda, deepening my cultural insight and global awareness.
  • Earned a Badge of Innovation from UCD's Innovation Academy, highlighting my commitment to creativity and problem-solving.

References

References available upon request.

Timeline

Junior European Brand Marketing

Kellanova
11.2024 - Current

Marketing Executive Assistant

Retail Integration
01.2023 - 11.2024

Head of Social Media Coordination

True Beauty by AK
01.2023 - 01.2024

Masters - Digital Marketing

UCD Michael Smurfit Graduate Business School

Bachelor - Information and Communication Studies and Sociology

University College Dublin

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