Alex Hall
Senior Operations Manager
London
Summary
Commercial Operations Leader with over 10 years of experience in SaaS, digital publishing, subscription, and recruitment industries. Proven success in driving operational efficiency, revenue growth, and customer experience improvements through strategic process optimisation and cross-functional collaboration. Adept at managing and enhancing GTM tech stacks, including CRM systems (HubSpot, Salesforce), marketing automation, and data analytics platforms. Expertise in aligning sales, marketing, and customer success teams to accelerate growth and improve performance. Highly skilled in data-driven decision-making, team leadership, and addressing complex operational challenges, particularly in customer-facing teams.
Overview
10
10
years of professional experience
Work History
Senior Commercial Operations Manager
The Happiness Index
London, England
06.2021 - Current
- Lead commercial operations across sales, marketing, and customer success functions, optimising processes to drive revenue growth and customer retention for a fast-growing SAAS platform.
- Develop and implement data-driven strategies using HubSpot and neuroscience-based insights to enhance customer experience, boost engagement, and support HR teams in improving employee happiness.
- Collaborate with leadership to drive innovative sales and marketing initiatives, ensuring maximum ROI with minimal resources by leveraging creative solutions.
- Coordinate cross-functional teams across sales, marketing, and customer success to streamline operations, improve performance metrics, and deliver consistent results in line with business objectives.
Data Operations Manager
Centaur Media
04.2018 - 06.2021
- Managed a centralised data operations team, overseeing audience segmentation, campaign targeting, and database management for multiple B2B subscription brands, including The Lawyer, Econsultancy, and Marketing Week.
- Led the creation and optimisation of audience selections for marketing campaigns, ensuring precise targeting to drive engagement for events, publications, and certifications.
- Maintained and enhanced the backend contact database, ensuring data integrity across all brands and leveraging SQL, analytics, and tag management for efficient operations.
- Conducted advanced data analysis and reporting to support campaign performance evaluation, audience insights, and strategic decision-making for cross-functional teams.
Programmatic Operations Manager
Penna
11.2015 - 04.2018
- Managed the programmatic trading desk, delivering digital advertising campaigns for recruitment and education clients using Google’s advertising suite, including DV360 and Google Ads.
- Analysed campaign performance data, providing detailed reports and insights to clients, optimising strategies to achieve recruitment and student attraction targets.
- Led client meetings to present results, discuss campaign improvements, and pitch for new business opportunities, driving revenue growth and enhancing client satisfaction.
- Supervised and mentored a team of two, ensuring efficient campaign execution, smooth operations, and consistently high-quality performance for all clients.
Data Marketing Executive
Econsultancy
06.2014 - 11.2015
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analysed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
Education
Bachelor of Arts - International Business
University of Portsmouth
04.2001 -
Skills
- CRM Management (HubSpot and Salesforce)
- Sales and Marketing Automation
- Operational Strategy and Process Optimisation
- Data-Driven Decision Making and Business Intelligence
- Team Leadership and Development
- Client Relationship Management and Stakeholder Engagement
- Campaign Performance Analytics and Optimisation
- Database Management and Data Integrity
- Digital Marketing Strategy (including Programmatic and Performance Marketing)
- Audience Segmentation and Targeting
- Strategic Planning and Execution
- Cross-Functional Collaboration
Timeline
Senior Commercial Operations Manager
The Happiness Index
06.2021 - Current
Data Operations Manager
Centaur Media
04.2018 - 06.2021
Programmatic Operations Manager
Penna
11.2015 - 04.2018
Data Marketing Executive
Econsultancy
06.2014 - 11.2015
Bachelor of Arts - International Business
University of Portsmouth
04.2001 -
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