Alex Atkinson
Esher,UK
Summary
Dynamic and results-driven commercial leader with over 17 years of progressive experience in the medical device industry, including 11 years at Stryker. Proven track record of delivering double-digit growth, leading high-performing sales teams, and executing strategic initiatives across multiple business units. Adept at driving commercial excellence, developing talent, and leading cross-functional collaboration to achieve sustainable business outcomes. Seeking to leverage deep industry expertise and strategic leadership capabilities in a Senior UK&I leadership role as Country Manager, Commercial Director or Business Unit Director role.
Overview
17
17
years of professional experience
Work history
Senior Regional Sales Manager – Trauma & Extremities
Stryker
London, South East & South Central, UK
2024.11 - 2026.03
- Lead a £12.5M region with 13 direct reports in one of Stryker’s most strategic business units.
- Partner with Business Unit Director and European leadership to shape and execute long-term commercial strategy.
- Delivered and sustained double-digit growth through strategic account development and KOL engagement.
- Built a high-performing, engaged team through focused coaching, development, and succession planning.
- Drive consumables growth to secure long-term revenue streams and business resilience.
Regional Sales Manager – Sports Medicine & Endoscopy
Stryker
South
2020.11 - 2024.11
- Pioneered the first specialized regional leadership role in Sports Medicine, managing 8 sales professionals.
- Spearheaded change management initiatives to align talent with high-growth opportunities.
- Launched the Central London 'POD' model, expanding reach and accelerating KOL engagement.
- Led tender strategy across NHS and private sectors, securing key contracts and expanding market share.
- Developed and implemented a structured onboarding and development pathway for new hires.
Sales Business Manager – Foot & Ankle
Stryker
London & South East
2016.12 - 2020.11
- Managed business development and private sector growth across the London region.
- Delivered consistent revenue growth (+22% YoY) and achieved 6 consecutive years of budget targets.
- Recognized with “Silver Club” award for outstanding performance.
- Mentored and promoted 3 team members, reinforcing a culture of development and excellence.
Territory Sales Manager – Trauma
Stryker
South East
2013.09 - 2016.12
- Secured and implemented high-value contracts across multiple NHS trusts, generating over £1M inn annual revenue.
- Reclaimed and expanded key accounts through strategic relationship management and Service excellence.
- Opened new market opportunities through successful clinical trials and product introductions.
Territory Manager – Surgical Energy
Olympus KeyMed
Southend
2012.01 - 2013.01
- Managed 45+ accounts across London and the South East, driving both acquisition and retention.
Account Manager – Urology
GlaxoSmithKline
West London
2011.01 - 2012.01
- Promoted pharmaceutical solutions in primary care, building strong KOL networks and driving regional growth.
Sales Representative
MEDA Pharmaceuticals
London
2009.01 - 2011.01
- Ranked top 5 nationally for OTC sales performance.
- Managed 50+ accounts across diverse therapy areas, consistently exceeding targets.
Education
BA (Hons) - Business Studies
University of Westminster
Skills
- Strategic Sales Leadership
- P&L; Management & Revenue Growth
- Business Unit Strategy & Execution
- Cross-Functional Collaboration
- Talent Development & Succession Planning
- Tender & Contract Negotiation
- Market Expansion & KOL Engagement
- Change Management & Transformation
Personal
Live in Surrey with our children and dog. Enjoy live music, travelling (where possible). Involved in charity work to fundraise and raise awareness where possible. Happy to share more details.
Timeline
Senior Regional Sales Manager – Trauma & Extremities
Stryker
2024.11 - 2026.03
Regional Sales Manager – Sports Medicine & Endoscopy
Stryker
2020.11 - 2024.11
Sales Business Manager – Foot & Ankle
Stryker
2016.12 - 2020.11
Territory Sales Manager – Trauma
Stryker
2013.09 - 2016.12
Territory Manager – Surgical Energy
Olympus KeyMed
2012.01 - 2013.01
Account Manager – Urology
GlaxoSmithKline
2011.01 - 2012.01
Sales Representative
MEDA Pharmaceuticals
2009.01 - 2011.01
BA (Hons) - Business Studies
University of Westminster